{"id":141479,"date":"2026-02-05T09:40:44","date_gmt":"2026-02-05T08:40:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141479"},"modified":"2026-02-05T09:40:45","modified_gmt":"2026-02-05T08:40:45","slug":"shein-doit-retirer-ses-promesses-de-neutralite-climatique-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-doit-retirer-ses-promesses-de-neutralite-climatique-en-allemagne\/","title":{"rendered":"Shein doit retirer ses promesses de neutralit\u00e9 climatique en Allemagne"},"content":{"rendered":"\n

L’organisation environnementale allemande Deutsche Umwelthilfe (DUH) a contraint Shein <\/strong>\u00e0 \u00e9tayer ses affirmations en mati\u00e8re de climat ou \u00e0 les supprimer. Dans le cadre d’une proc\u00e9dure judiciaire, Shein a accept\u00e9 de ne plus utiliser sans preuve son engagement \u00e0 atteindre la neutralit\u00e9 carbone d’ici 2050 sur son site web allemand.<\/p>\n\n\n\n

Une nouvelle proc\u00e9dure est en cours<\/h2>\n\n\n\n

Selon l’organisation, aucune mesure concr\u00e8te, transparente ou cr\u00e9dible ne venait \u00e9tayer cette affirmation, d’autant plus que le rapport de Shein sur la durabilit\u00e9 montre que les \u00e9missions totales ont augment\u00e9 de 23 % en 2024. Au lieu de porter l’affaire devant les tribunaux, Shein a promis de retirer ces affirmations. Cela signifie toutefois que l’entreprise s’expose \u00e0 des sanctions financi\u00e8res si elle r\u00e9utilise l’affirmation sans la justifier.<\/p>\n\n\n\n

Pourtant, l’affaire ne semble pas encore close : DUH a examin\u00e9 la nouvelle communication sur la durabilit\u00e9 et a de nouveau constat\u00e9 des probl\u00e8mes. L’organisation qualifie \u00e9galement de trompeuses les promesses telles que \u00ab respectueux de l’environnement \u00bb, \u00ab local \u00bb et \u00ab 100 % naturel \u00bb, et a annonc\u00e9 la semaine derni\u00e8re de nouvelles poursuites judiciaires.<\/p>\n\n\n\n

Parall\u00e8lement, DUH fait pression sur les responsables politiques. L’organisation appelle le ministre allemand de l’Environnement, Carsten Schneider, \u00e0 acc\u00e9l\u00e9rer la mise en \u0153uvre des r\u00e8gles relatives \u00e0 la responsabilit\u00e9 \u00e9largie des producteurs dans le secteur de la mode. Selon DUH, les obligations en mati\u00e8re de d\u00e9chets textiles doivent \u00e9galement s’appliquer aux grandes plateformes en ligne telles que Shein et \u00eatre strictement respect\u00e9es.<\/p>\n\n\n\n

Directive sur les all\u00e9gations \u00e9cologiques<\/h2>\n\n\n\n

Cette affaire s’inscrit dans le cadre d’une approche europ\u00e9enne plus large contre le greenwashing dans le secteur de la mode. En Italie, Shein a d\u00e9j\u00e0 \u00e9t\u00e9 condamn\u00e9 \u00e0 une amende d’un million d’euros en 2024 apr\u00e8s que l’autorit\u00e9 de la concurrence a jug\u00e9 que ses all\u00e9gations en mati\u00e8re de durabilit\u00e9 \u00e9taient trompeuses. La France avertit \u00e9galement les marques de mode que des termes vagues tels que \u00ab respectueux de l’environnement \u00bb ne peuvent \u00eatre utilis\u00e9s qu’avec des preuves mesurables et v\u00e9rifiables.<\/p>\n\n\n\n

Au niveau europ\u00e9en, la Commission europ\u00e9enne et le r\u00e9seau des autorit\u00e9s de protection des consommateurs enqu\u00eatent sur les pratiques commerciales trompeuses des grandes plateformes de commerce \u00e9lectronique. Les all\u00e9gations en mati\u00e8re de climat et de durabilit\u00e9 sont explicitement prioritaires. La proposition de directive europ\u00e9enne sur les all\u00e9gations \u00e9cologiques renforcera encore cette ligne : les entreprises devront d\u00e9sormais \u00e9tayer scientifiquement leurs affirmations environnementales.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’organisation environnementale allemande Deutsche Umwelthilfe (DUH) a contraint Shein \u00e0 \u00e9tayer ses affirmations en mati\u00e8re de climat ou \u00e0 les supprimer. Dans le cadre d’une proc\u00e9dure judiciaire, Shein a accept\u00e9 de ne plus utiliser sans preuve son engagement \u00e0 atteindre la neutralit\u00e9 carbone d’ici 2050 sur son site web allemand.<\/p>\n","protected":false},"author":5,"featured_media":141480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[745,806],"people":[],"extra":[43],"company":[571],"topic":[373,756],"region":[470],"class_list":{"0":"post-141479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-greenwashing","10":"tag-klimaatneutraal","11":"extra-plus","12":"company-shein","13":"topic-durabilite","14":"topic-litige","15":"region-allemagne"},"acf":[],"yoast_head":"\nShein doit retirer ses promesses de neutralit\u00e9 climatique 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