{"id":14152,"date":"2016-07-12T11:05:15","date_gmt":"2016-07-12T11:05:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/ontex-emet-une-offre-sur-un-producteur-de-couches-culottes-bresilien\/"},"modified":"2016-07-12T11:05:15","modified_gmt":"2016-07-12T11:05:15","slug":"ontex-emet-une-offre-sur-un-producteur-de-couches-culottes-bresilien","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/ontex-emet-une-offre-sur-un-producteur-de-couches-culottes-bresilien\/","title":{"rendered":"Ontex \u00e9met une offre sur un producteur de couches-culottes br\u00e9silien"},"content":{"rendered":"<p>Selon les m\u00e9dias br\u00e9siliens, Ontex a \u00e9mis une offre sur la section langes de l\u2019entreprise pharmaceutique br\u00e9silienne Hypermarcas.\u00a0 L\u2019ann\u00e9e derni\u00e8re, l\u2019entreprise originaire de Flandre-Orientale avait d\u00e9j\u00e0 repris la soci\u00e9t\u00e9 mexicaine Grupo Mabe.<\/p>\n<p><!--break--><\/p>\n<h2>La croissance gr\u00e2ce aux reprises<\/h2>\n<p>Selon le journal br\u00e9silien O Globo, <strong>Ontex <\/strong>aurait propos\u00e9 1,2 milliards de r\u00e9aux (325 millions d\u2019euros) pour le rachat de la section couches-culottes d\u2019<strong>Hypermarcas<\/strong>.\u00a0 Pour le moment, elle attend de voir si ce montant est suffisant, \u00e9tant donn\u00e9 que l\u2019entreprise souhaiterait obtenir au moins 1,5 milliards de r\u00e9aux (400 millions d\u2019euros) pour sa marque de langes.\u00a0 En 2009-2010, Hypermarcas a fortement \u00e9tendu sa part de march\u00e9 couches-culottes au Br\u00e9sil gr\u00e2ce aux reprises de Sapeka, Pom Pom et Hydrogen, mais aujourd\u2019hui, elle souhaite s\u2019en d\u00e9barrasser.<\/p>\n<p>\nOntex, de son c\u00f4t\u00e9, aimerait devenir un des cinq principaux fournisseurs de produits d\u2019hygi\u00e8ne jetables d\u2019ici 2020.\u00a0 Elle souhaite atteindre cet objectif gr\u00e2ce \u00e0 une croissance organique du chiffre d\u2019affaires, mais \u00e9galement via des reprises.\u00a0 Le rachat de Mabe Group pour un montant de 340 millions d\u2019euros, \u00e9tait le premier grand pas dans cette direction apr\u00e8s l\u2019entr\u00e9e en bourse de l\u2019entreprise en 2014.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon les m\u00e9dias br\u00e9siliens, Ontex a \u00e9mis une offre sur la section langes de l\u2019entreprise pharmaceutique br\u00e9silienne Hypermarcas.\u00a0 L\u2019ann\u00e9e derni\u00e8re, l\u2019entreprise originaire de Flandre-Orientale avait d\u00e9j\u00e0 repris la soci\u00e9t\u00e9 mexicaine Grupo Mabe. La croissance gr\u00e2ce aux reprises Selon le journal br\u00e9silien O Globo, Ontex aurait propos\u00e9 1,2 milliards de r\u00e9aux (325 millions d\u2019euros) pour le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ontex \u00e9met une offre sur un producteur de couches-culottes br\u00e9silien - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/ontex-emet-une-offre-sur-un-producteur-de-couches-culottes-bresilien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ontex \u00e9met une offre sur un producteur de couches-culottes br\u00e9silien - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Selon les m\u00e9dias br\u00e9siliens, Ontex a \u00e9mis une offre sur la section langes de l\u2019entreprise pharmaceutique br\u00e9silienne Hypermarcas.\u00a0 L\u2019ann\u00e9e derni\u00e8re, l\u2019entreprise originaire de Flandre-Orientale avait d\u00e9j\u00e0 repris la soci\u00e9t\u00e9 mexicaine Grupo Mabe. 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