{"id":141521,"date":"2026-02-05T12:48:33","date_gmt":"2026-02-05T11:48:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141521"},"modified":"2026-02-05T12:48:34","modified_gmt":"2026-02-05T11:48:34","slug":"mars-nomme-un-nouveau-directeur-general-pour-lalimentation-animale-au-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/mars-nomme-un-nouveau-directeur-general-pour-lalimentation-animale-au-benelux\/","title":{"rendered":"Mars nomme un nouveau General Manager pour l’alimentation animale au Benelux"},"content":{"rendered":"\n

Mars Pet Nutrition<\/strong>, connu pour ses marques telles que Whiskas, Sheba et Pedigree, annonce la nomination de Caspar Kam au poste de General Manager Pet Nutrition pour le Benelux. Depuis le 1er janvier 2026, il dirige le nouveau cluster qui regroupe les march\u00e9s belge et n\u00e9erlandais.<\/p>\n\n\n\n

Nouvelle structure<\/h2>\n\n\n\n

Mars a rationalis\u00e9 la structure du Benelux et a \u00e9galement choisi un nouveau directeur pour cette r\u00e9gion. En renfor\u00e7ant la collaboration entre les march\u00e9s n\u00e9erlandais et belge, l’entreprise souhaite, selon ses propres dires, acc\u00e9l\u00e9rer sa croissance, simplifier ses m\u00e9thodes de travail et exploiter de mani\u00e8re optimale les synergies entre les march\u00e9s.<\/p>\n\n\n\n

\u00ab Je suis tr\u00e8s fier d\u2019entamer ce nouveau chapitre en tant que General Manager Pet Nutrition chez Mars. Ce r\u00f4le r\u00e9unit des marques fortes et des \u00e9quipes engag\u00e9es autour d\u2019un objectif commun : \u200b am\u00e9liorer chaque jour la vie des animaux de compagnie \u00bb, explique Caspar Kam. \u00ab Je me r\u00e9jouis de diriger les activit\u00e9s de nutrition animale chez Mars. Avec une \u00e9quipe solide, je souhaite construire une croissance durable et g\u00e9n\u00e9rer un impact positif pour les animaux de compagnie et leurs propri\u00e9taires. \u00bb<\/p>\n\n\n\n

Caspar Kam n’est pas un inconnu chez Mars, ni dans le secteur des biens de grande consommation au Benelux. Apr\u00e8s avoir occup\u00e9 des postes de consultant et des fonctions chez Kraft-Heinz et FrieslandCampina, il a d\u00e9but\u00e9 sa carri\u00e8re chez Mars en 2019 en tant que directeur des ventes aux Pays-Bas, puis a \u00e9volu\u00e9 vers le poste de directeur r\u00e9gional de la strat\u00e9gie de cat\u00e9gorie pour Mars Snacking Europe & Central Eurasia (ECE).<\/p>\n","protected":false},"excerpt":{"rendered":"

Mars Pet Nutrition, connu pour ses marques telles que Whiskas, Sheba et Pedigree, annonce la nomination de Caspar Kam au poste de directeur g\u00e9n\u00e9ral Pet Nutrition pour le Benelux. Depuis le 1er janvier 2026, il dirige le nouveau cluster qui regroupe les march\u00e9s belge et n\u00e9erlandais.<\/p>\n","protected":false},"author":5,"featured_media":141522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[564,565],"topic":[609],"region":[324],"class_list":["post-141521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-mars","company-sheba","topic-changement-de-direction","region-benelux"],"acf":[],"yoast_head":"\nMars nomme un nouveau General Manager pour l'alimentation animale au Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mars (Whiskas, Sheba et Pedigree) annonce la nomination de Caspar Kam au poste de General Manager 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