{"id":141567,"date":"2026-02-05T15:31:38","date_gmt":"2026-02-05T14:31:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141567"},"modified":"2026-02-05T15:31:38","modified_gmt":"2026-02-05T14:31:38","slug":"hoff-lance-son-expansion-mondiale-a-covent-garden-londres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hoff-lance-son-expansion-mondiale-a-covent-garden-londres\/","title":{"rendered":"Hoff lance son expansion mondiale \u00e0 Covent Garden, Londres"},"content":{"rendered":"\n

La marque espagnole de chaussures Hoff <\/strong>lance son expansion internationale avec un deuxi\u00e8me magasin phare \u00e0 Londres. La nouvelle boutique de Covent Garden doit servir de tremplin pour poursuivre sa croissance en Europe, aux \u00c9tats-Unis et en Am\u00e9rique latine.<\/p>\n\n\n\n

Londres comme terrain d’essai<\/h2>\n\n\n\n

Le nouveau magasin situ\u00e9 \u00e0 Long Acre, \u00e0 Covent Garden, a une superficie de plus de 700 m\u00e8tres carr\u00e9s et est imm\u00e9diatement devenu le plus grand magasin hors d’Espagne. L’int\u00e9rieur, con\u00e7u par le cabinet d’architectes espagnol El Departamento, combine des \u00e9l\u00e9ments industriels avec une esth\u00e9tique minimaliste, refl\u00e9tant ainsi la \u00ab culture urbaine \u00bb de Londres, selon la marque.<\/p>\n\n\n\n

Covent Garden servira d\u00e9sormais d’\u00e9picentre pour les nouvelles collections et les \u00e9ditions limit\u00e9es. \u00ab Londres est un centre strat\u00e9gique o\u00f9 se rencontrent la mode, le design et la culture<\/a> \u00bb, explique le PDG et fondateur Fran Marchena \u00e0 Drapers. \u00ab Avec cette ouverture, nous marquons une nouvelle \u00e9tape dans notre expansion : nous voulons non seulement augmenter le nombre de nos magasins, mais aussi am\u00e9liorer l’exp\u00e9rience de la marque dans les villes qui comptent. \u00bb<\/p>\n\n\n\n

Le choix de Covent Garden n’est pas un hasard. Ce quartier londonien, connu pour son public cr\u00e9atif et son attrait touristique, attire chaque ann\u00e9e des millions de visiteurs. Hoff esp\u00e8re y toucher un public international qui va au-del\u00e0 des amateurs traditionnels de sneakers. Le magasin de Regent Street restera \u00e9galement ouvert, mais se concentrera davantage sur la client\u00e8le locale.<\/p>\n\n\n\n

Mexico et Amsterdam, prochaines \u00e9tapes<\/h2>\n\n\n\n

L’ouverture \u00e0 Londres n’est qu’un d\u00e9but. Hoff a des projets ambitieux pour 2026, avec comme point culminant l’ouverture de son premier magasin \u00e0 Mexico en avril. La marque est d\u00e9j\u00e0 pr\u00e9sente dans ce pays via le grand magasin El Palacio de Hierro, mais un magasin physique devrait accro\u00eetre sa visibilit\u00e9 sur l’un des march\u00e9s de la mode les plus dynamiques d’Am\u00e9rique latine.<\/p>\n\n\n\n

Hoff passe \u00e9galement \u00e0 l’attaque en Europe. Apr\u00e8s Londres, une collaboration avec la cha\u00eene de grands magasins italienne La Rinascente, qui poss\u00e8de des magasins \u00e0 Milan, Rome, Turin et Florence, suivra en mars. En outre, la marque ouvrira cette ann\u00e9e des magasins \u00e0 Amsterdam et Munich. \u00c0 plus long terme, New York et Miami sont \u00e9galement au programme. <\/p>\n\n\n\n

Priorit\u00e9 au physique<\/h2>\n\n\n\n

Avec un objectif de chiffre d’affaires de 160 millions d’euros en 2027, la marque originaire d’Elche, la capitale espagnole de la chaussure, mise pleinement sur le commerce physique comme carte de visite strat\u00e9gique dans les m\u00e9tropoles mondiales. En 2025, le chiffre d’affaires a augment\u00e9 de 20 % pour atteindre 66 millions d’euros, malgr\u00e9 un l\u00e9ger recul par rapport \u00e0 la pr\u00e9vision initiale de 70 millions. Pour 2026, l’entreprise vise 80 millions d’euros.<\/p>\n\n\n\n

Hoff est d\u00e9sormais pr\u00e9sent dans plus de 20 pays, avec plus de 1 000 points de vente dans le monde entier. Outre ses propres magasins et franchises, la marque vend ses produits via des d\u00e9taillants tels que Printemps (France), Browns (Royaume-Uni) et Nordstrom (\u00c9tats-Unis). La combinaison du commerce de d\u00e9tail physique et de la vente en gros s’av\u00e8re \u00eatre une formule gagnante : en 2025, 60 % du chiffre d’affaires provenait d\u00e9j\u00e0 des march\u00e9s internationaux.<\/p>\n","protected":false},"excerpt":{"rendered":"

La marque espagnole de sneakers Hoff donne le coup d’envoi de son expansion internationale avec l’ouverture d’un deuxi\u00e8me magasin phare \u00e0 Londres. La nouvelle boutique situ\u00e9e \u00e0 Covent Garden devrait servir de tremplin \u00e0 la poursuite de sa croissance en Europe, aux \u00c9tats-Unis et en Am\u00e9rique latine. <\/p>\n","protected":false},"author":5,"featured_media":141568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1950],"topic":[276,310],"region":[580,381],"class_list":{"0":"post-141567","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-hoff","11":"topic-expansion","12":"topic-ouverture-de-magasin","13":"region-espagne","14":"region-royaume-uni"},"acf":[],"yoast_head":"\nHoff lance son expansion mondiale \u00e0 Covent Garden, Londres - RetailDetail BE<\/title>\n<meta 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