{"id":141594,"date":"2026-02-06T09:41:01","date_gmt":"2026-02-06T08:41:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141594"},"modified":"2026-02-06T09:41:04","modified_gmt":"2026-02-06T08:41:04","slug":"lotus-bakeries-la-thailande-et-la-pate-a-tartiner-au-speculoos-comme-piliers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-bakeries-la-thailande-et-la-pate-a-tartiner-au-speculoos-comme-piliers\/","title":{"rendered":"Lotus Bakeries : la Tha\u00eflande et la p\u00e2te \u00e0 tartiner au sp\u00e9culoos comme piliers"},"content":{"rendered":"\n<p><strong>Lotus Bakeries<\/strong> a connu une ann\u00e9e 2025 impressionnante : une augmentation de 10 % de son chiffre d&rsquo;affaires, qui atteint 1,355 milliard d&rsquo;euros, et une croissance de 13 % de ses b\u00e9n\u00e9fices. Biscoff reste un pilier solide, notamment dans le cadre de l&rsquo;expansion r\u00e9ussie sur de nouveaux march\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Port\u00e9 par les sp\u00e9culoos<\/h2>\n\n\n\n<p>La marque phare Biscoff a enregistr\u00e9 une croissance organique de 13 % et reste ainsi la marque de biscuits qui conna\u00eet la croissance la plus rapide aux \u00c9tats-Unis, tant dans la cat\u00e9gorie des biscuits que dans celle des p\u00e2tes \u00e0 tartiner. La p\u00e9n\u00e9tration des m\u00e9nages aux \u00c9tats-Unis a atteint 9 %, en partie gr\u00e2ce \u00e0 des campagnes m\u00e9diatiques r\u00e9ussies. \u00c0 l&rsquo;\u00e9chelle mondiale, Biscoff a renforc\u00e9 sa position <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/biscoff-devient-viral-grace-a-la-tendance-cheesecake-au-yaourt\/\">dans le top 5 des marques de biscuits<\/a>, avec de solides performances notamment au Canada, au Mexique, en Turquie et en Europe du Sud. La rentabilit\u00e9 est \u00e9galement rest\u00e9e forte, avec une marge EBITDA de 20,2 % (soit une augmentation de 12,4 %).<\/p>\n\n\n\n<p>Le lancement de la nouvelle usine de production en Tha\u00eflande, qui <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/plus-de-penurie-de-speculoos-chez-lotus-bakeries-lusine-thailandaise-ouvre-plus-tot\/\">est devenue op\u00e9rationnelle plus t\u00f4t que pr\u00e9vu<\/a>, a constitu\u00e9 une \u00e9tape importante. Avec l&rsquo;extension de l&rsquo;usine am\u00e9ricaine d\u00e9di\u00e9e \u00e0 la production de p\u00e2te \u00e0 tartiner au sp\u00e9culoos, Lotus Bakeries renforce sa capacit\u00e9 de production mondiale. \u00ab Ces investissements constituent la colonne vert\u00e9brale de nos ambitions de croissance \u00bb, a d\u00e9clar\u00e9 le CEO Jan Boone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partenariats strat\u00e9giques<\/h2>\n\n\n\n<p>La collaboration avec <strong>Mondelez <\/strong>a donn\u00e9<strong> <\/strong>des r\u00e9sultats concrets: en Inde, Biscoff a \u00e9t\u00e9 d\u00e9ploy\u00e9 \u00e0 l&rsquo;\u00e9chelle nationale en un temps record via le r\u00e9seau de distribution de Mondelez, avec un lancement dans plus de 300 000 magasins. En outre, des <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-partenariat-entre-mondelez-et-lotus-bakeries-debouche-sur-les-premiers-lancements\/\">produits chocolat\u00e9s co-brand\u00e9s<\/a> avec Cadbury et Milka ont fait leur apparition dans plus de 20 pays.<\/p>\n\n\n\n<p>Dans le pilier Natural Foods (avec des marques telles que Trek et Nakd), le chiffre d&rsquo;affaires a augment\u00e9 de plus de 15 % pour atteindre 300 millions d&rsquo;euros. De plus, selon Boone, la collaboration avec Froneri pour les glaces Biscoff est tr\u00e8s prometteuse.<\/p>\n\n\n\n<p>Malgr\u00e9 les incertitudes g\u00e9opolitiques et les effets des taux de change, Boone reste optimiste. \u00ab La forte demande des consommateurs et notre empreinte mondiale nous placent en bonne position pour l&rsquo;avenir. \u00bb Pour 2026 et 2027, Lotus Bakeries pr\u00e9voit d&rsquo;investir environ 250 millions d&rsquo;euros dans l&rsquo;extension de ses capacit\u00e9s, soit un peu plus que le niveau des deux derni\u00e8res ann\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lotus Bakeries a connu une ann\u00e9e 2025 impressionnante : une augmentation de 10 % de son chiffre d&rsquo;affaires, qui atteint 1,355 milliard d&rsquo;euros, et une croissance de 13 % de ses b\u00e9n\u00e9fices. Biscoff reste le pilier de l&rsquo;entreprise, notamment dans le cadre de son expansion r\u00e9ussie sur de nouveaux march\u00e9s.<\/p>\n","protected":false},"author":5,"featured_media":141595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[640],"topic":[266],"region":[226],"class_list":{"0":"post-141594","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-lotus-bakeries","11":"topic-resultats-financiers","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus Bakeries : la Tha\u00eflande et la p\u00e2te \u00e0 tartiner 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