{"id":14164,"date":"2016-07-13T08:50:48","date_gmt":"2016-07-13T08:50:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/asos-poursuit-sa-croissance-et-profite-du-brexit\/"},"modified":"2016-07-13T08:50:48","modified_gmt":"2016-07-13T08:50:48","slug":"asos-poursuit-sa-croissance-et-profite-du-brexit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/asos-poursuit-sa-croissance-et-profite-du-brexit\/","title":{"rendered":"Asos poursuit sa croissance et profite du Brexit"},"content":{"rendered":"

Durant ces quatre derniers mois le britannique Asos<\/strong> a enregistr\u00e9 une forte croissance. En outre l\u2019e-commer\u00e7ant semble tirer profit du Brexit : la baisse de valeur de la livre sterling a stimul\u00e9 les ventes internationales.<\/p>\n

<\/p>\n

Moins d\u2019impact sur les effets de change<\/h2>\n

Durant la p\u00e9riode de mars \u00e0 juin le chiffre d\u2019affaires d\u2019Asos a progress\u00e9 de 30% \u00e0\u00a0 500,5 millions de livres sterling (599,4 millions d\u2019euros). Les ventes internationales, hors Royaume-Uni, ont grimp\u00e9 de 31%, alors que sur le march\u00e9 domestique il est question d\u2019une hausse de 28%. Aux Etats-Unis la croissance a atteint 45%.<\/p>\n

\nLes r\u00e9sultats d\u2019Asos ne comprennent qu\u2019une seule semaine apr\u00e8s le r\u00e9f\u00e9rendum concernant le Brexit, mais les analystes per\u00e7oivent d\u00e9j\u00e0 les premiers signes d\u2019un impact positif pour Asos. Suite \u00e0 la baisse de valeur de la livre sterling, l\u2019impact des effets de change est moins important qu\u2019auparavant. Pr\u00e9cisons qu\u2019Asos g\u00e9n\u00e8re 59% de son chiffre d\u2019affaires hors Royaume-Uni.<\/p>\n

\n\u00ab Nous pr\u00e9voyons une croissance du chiffre d\u2019affaires comprise entre 20 et 25%<\/a> sur l\u2019ensemble de l\u2019ann\u00e9e \u00bb, a d\u00e9clar\u00e9 le CEO Nick Beighton.<\/p>\n

\nRappelons \u00e9galement qu\u2019en avril Asos a d\u00e9cid\u00e9 de fermer son webshop chinois <\/a>en raison de r\u00e9sultats d\u00e9cevants. Ouvert depuis 2013, celui-ci n\u2019a jamais \u00e9t\u00e9 rentable.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Durant ces quatre derniers mois le britannique Asos a enregistr\u00e9 une forte croissance. En outre l\u2019e-commer\u00e7ant semble tirer profit du Brexit : la baisse de valeur de la livre sterling a stimul\u00e9 les ventes internationales. Moins d\u2019impact sur les effets de change Durant la p\u00e9riode de mars \u00e0 juin le chiffre d\u2019affaires d\u2019Asos a progress\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nAsos poursuit sa croissance et profite du Brexit - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/asos-poursuit-sa-croissance-et-profite-du-brexit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asos poursuit sa croissance et profite du Brexit - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Durant ces quatre derniers mois le britannique Asos a enregistr\u00e9 une forte croissance. En outre l\u2019e-commer\u00e7ant semble tirer profit du Brexit : la baisse de valeur de la livre sterling a stimul\u00e9 les ventes internationales. 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