{"id":141658,"date":"2026-02-06T12:41:11","date_gmt":"2026-02-06T11:41:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141658"},"modified":"2026-02-06T12:41:15","modified_gmt":"2026-02-06T11:41:15","slug":"wibra-met-en-service-un-nouveau-centre-de-distribution-a-apeldoorn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/wibra-met-en-service-un-nouveau-centre-de-distribution-a-apeldoorn\/","title":{"rendered":"Wibra met en service un nouveau centre de distribution \u00e0 Apeldoorn"},"content":{"rendered":"\n<p>Le nouveau centre de distribution de <strong>Wibra <\/strong>\u00e0 Apeldoorn a officiellement ouvert ses portes. Le nouveau site offre davantage d&rsquo;espace pour accompagner la croissance internationale rapide du retailer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doublement du nombre de camions<\/h2>\n\n\n\n<p>Avec cette ouverture, Wibra franchit, selon ses propres termes, une \u00e9tape importante pour pouvoir continuer \u00e0 approvisionner correctement ses magasins \u00e0 l&rsquo;avenir. Au cours des derni\u00e8res ann\u00e9es, Wibra est pass\u00e9 de 210 \u00e0 360 magasins, avec notamment un doublement du nombre de magasins en Belgique et l&rsquo;ouverture des premi\u00e8res succursales en France. Cette croissance se refl\u00e8te \u00e9galement dans la logistique : le nombre de camions a doubl\u00e9 et les volumes ont fortement augment\u00e9.<\/p>\n\n\n\n<p>\u00ab Ce que nous traitons aujourd&rsquo;hui en une journ\u00e9e de pointe, nous le faisions il y a quelques ann\u00e9es en une semaine enti\u00e8re \u00bb, a d\u00e9clar\u00e9 Per Eriks, directeur financier sortant, lors de ce qui \u00e9tait \u00e9galement son dernier jour de travail. \u00ab Cette croissance n\u00e9cessite de bons syst\u00e8mes, des processus clairs et, surtout, des coll\u00e8gues qui s&rsquo;investissent chaque jour ensemble. \u00bb \u00c0 compter du 6 f\u00e9vrier, Rogier Wijnhoven combinera son r\u00f4le de directeur des op\u00e9rations (COO) avec celui de directeur financier (CFO) chez Wibra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9but de l&rsquo;\u00e9lectrification <\/h2>\n\n\n\n<p>Depuis 1978, les op\u00e9rations logistiques de Wibra se d\u00e9roulaient \u00e0 Epe. En raison de la forte croissance de ces derni\u00e8res ann\u00e9es, ce site n&rsquo;\u00e9tait plus adapt\u00e9 et l&rsquo;entreprise de vente au d\u00e9tail a d\u00e9cid\u00e9 de d\u00e9m\u00e9nager \u00e0 Apeldoorn. Ce choix a \u00e9t\u00e9 m\u00fbrement r\u00e9fl\u00e9chi afin de trouver un site dans la r\u00e9gion et de pr\u00e9server l&#8217;emploi des coll\u00e8gues actuels.<\/p>\n\n\n\n<p>Le nouveau centre de distribution permet \u00e9galement d&rsquo;autres choix pour l&rsquo;avenir. Wibra a r\u00e9cemment mis en service son premier camion \u00e9lectrique et en recevra plusieurs autres cette ann\u00e9e. Selon le d\u00e9taillant, le chargement n&rsquo;\u00e9tait pas possible \u00e0 Epe, mais il y a suffisamment d&rsquo;espace pour cela \u00e0 Apeldoorn. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le nouveau centre de distribution de Wibra \u00e0 Apeldoorn a officiellement ouvert ses portes. Le nouveau site offre davantage d&rsquo;espace pour accompagner la croissance rapide de l&rsquo;entreprise de vente au d\u00e9tail \u00e0 l&rsquo;international.<\/p>\n","protected":false},"author":5,"featured_media":141659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[867],"topic":[409],"region":[524],"class_list":["post-141658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-wibra","topic-logistique","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wibra met en service un nouveau centre de distribution \u00e0 Apeldoorn - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le nouveau centre de distribution de Wibra a ouvert ses portes. 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