{"id":141714,"date":"2026-02-06T17:38:53","date_gmt":"2026-02-06T16:38:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141714"},"modified":"2026-02-06T17:38:54","modified_gmt":"2026-02-06T16:38:54","slug":"ahold-delhaize-lance-une-procedure-darbitrage-contre-les-restrictions-de-prix-serbes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-lance-une-procedure-darbitrage-contre-les-restrictions-de-prix-serbes\/","title":{"rendered":"Ahold Delhaize lance une proc\u00e9dure d’arbitrage contre les restrictions de prix serbes"},"content":{"rendered":"\n

Ahold Delhaize<\/strong> subit d’importantes pertes suite \u00e0 l’intervention de l’\u00c9tat serbe, qui limite notamment les marges. Le d\u00e9taillant, contraint de fermer des magasins et de supprimer des emplois, se tourne vers la Banque mondiale.<\/p>\n\n\n\n

\u00ab Pertes consid\u00e9rables \u00bb<\/h2>\n\n\n\n

Depuis fin ao\u00fbt, le gouvernement serbe limite les marges b\u00e9n\u00e9ficiaires sur 3 000 produits \u00e0 20 %.<\/a> De plus, les fournisseurs obtiennent un droit de veto sur la suppression de produits et la r\u00e9duction des commandes. Officiellement, cette mesure vise \u00e0 prot\u00e9ger les consommateurs contre les hausses de prix, mais elle touche principalement les cha\u00eenes \u00e9trang\u00e8res, qui ne peuvent pratiquement plus r\u00e9aliser de b\u00e9n\u00e9fices.<\/p>\n\n\n\n

\u00ab Notre entreprise a r\u00e9alis\u00e9 une marge b\u00e9n\u00e9ficiaire nette de 4,4 % en 2024, et seulement quatre mois d’application de la r\u00e9glementation en 2025 ont entra\u00een\u00e9 des pertes consid\u00e9rables. Pour pouvoir continuer \u00e0 fonctionner, l’entreprise a d\u00fb prendre la d\u00e9cision difficile de fermer 25 magasins et de suspendre les investissements pr\u00e9vus pour 2026, ce qui a entra\u00een\u00e9 la perte de centaines d’emplois en Serbie \u00bb, a d\u00e9clar\u00e9 Ahold Delhaize vendredi dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n

Aucune solution trouv\u00e9e<\/h2>\n\n\n\n

C’est pourquoi le d\u00e9taillant s’adresse d\u00e9sormais au Centre international pour le r\u00e8glement des diff\u00e9rends relatifs aux investissements (CIRDI), une division de la Banque mondiale. \u00ab Nous n’avons pas pris cette d\u00e9cision d’arbitrage \u00e0 la l\u00e9g\u00e8re \u00bb, d\u00e9clare l’entreprise. \u00ab Cette d\u00e9cision fait suite \u00e0 des mois d’efforts intensifs pour engager un dialogue constructif avec les autorit\u00e9s serbes afin de trouver des solutions \u00e9quilibr\u00e9es qui soient dans l’int\u00e9r\u00eat des consommateurs, de l’\u00e9conomie et du climat d’investissement \u00e0 long terme en Serbie. Malgr\u00e9 ces efforts, aucune solution n’a \u00e9t\u00e9 trouv\u00e9e. \u00bb<\/p>\n\n\n\n

Avec la proc\u00e9dure d’arbitrage, Ahold Delhaize souhaite garantir le respect des obligations internationales et le maintien d’un climat d’investissement pr\u00e9visible, transparent et \u00e9quitable. Delhaize Serbie, la marque locale d’Ahold Delhaize, est pr\u00e9sente dans le pays depuis 25 ans et y a d\u00e9velopp\u00e9 un r\u00e9seau de 547 magasins et emploie plus de 11 000 personnes. Cela en fait l’un des plus grands employeurs priv\u00e9s de Serbie. Au cours des dix derni\u00e8res ann\u00e9es, l’entreprise affirme avoir investi 536 millions d’euros en Serbie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ahold Delhaize subit d’importantes pertes suite \u00e0 l’intervention de l’\u00c9tat serbe, qui limite notamment les marges. 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