{"id":14174,"date":"2016-07-13T14:49:08","date_gmt":"2016-07-13T14:49:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/retailhunt\/retailhunt-le-showroom-de-dyson-donne-vie-a-la-technologie\/"},"modified":"2016-07-13T14:49:08","modified_gmt":"2016-07-13T14:49:08","slug":"retailhunt-le-showroom-de-dyson-donne-vie-a-la-technologie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/retailhunt\/retailhunt-le-showroom-de-dyson-donne-vie-a-la-technologie\/","title":{"rendered":"RetailHunt : le showroom de Dyson donne vie \u00e0 la technologie"},"content":{"rendered":"<p>La semaine derni\u00e8re <strong>Dyson<\/strong> a ouvert un magasin au c\u0153ur de Londres, o\u00f9 les consommateurs ont la possibilit\u00e9 de tester la gamme compl\u00e8te du fabricant d\u2019\u00e9lectrom\u00e9nager. Nouvel exemple d\u2019une marque qui s\u2019adresse en direct au shopper.<\/p>\n<p><!--break--><\/p>\n<h2>D\u00e9monstrations en live<\/h2>\n<p>Selon Dyson, ce nouveau showroom dans la Oxford Street, baptis\u00e9 <a href=\"http:\/\/www.dyson.co.uk\/dyson-demo.aspx\" target=\"_blank\" rel=\"noopener\">Dyson Demo<\/a>, ne peut \u00eatre qualifi\u00e9 de \u2018flagshipstore\u2019. L\u2019id\u00e9e de la marque est d\u2019y donner vie \u00e0 la technologie.<\/p>\n<p>\nLe magasin n\u2019est pas encombr\u00e9 de marchandises, mais l\u2019espace est destin\u00e9 aux d\u00e9monstrations en live de 65 produits diff\u00e9rents. Les collaborateurs en magasin ne sont pas de vendeurs, mais des \u2018experts\u2019, qui expliquent les caract\u00e9ristiques de chaque produit. Tout ceci dans un cadre design \u00e9pur\u00e9 \u2013 qui rappelle les Apple stores \u2013, sign\u00e9 par le bureau d\u2019architectes WilkinsonEyre.<\/p>\n<p>\nLe s\u00e8che-cheveux Dyson Supersonic, par exemple, y tient une place d\u2019honneur : les clients qui le souhaitent, peuvent s\u2019y faire coiffer, afin de se rendre compte par eux-m\u00eames des avantages du produit. Ils pourront \u00e9galement y nettoyer diff\u00e9rentes sortes de crasses avec l\u2019un des mod\u00e8les d\u2019aspirateurs ou y inhaler l\u2019air purifi\u00e9 par le Dyson Pure Cool Link Purifier. Pr\u00e9cisons qu\u2019outre les d\u00e9mos, il est \u00e9galement possible d\u2019acheter les produits.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00e8re Dyson a ouvert un magasin au c\u0153ur de Londres, o\u00f9 les consommateurs ont la possibilit\u00e9 de tester la gamme compl\u00e8te du fabricant d\u2019\u00e9lectrom\u00e9nager. Nouvel exemple d\u2019une marque qui s\u2019adresse en direct au shopper. D\u00e9monstrations en live Selon Dyson, ce nouveau showroom dans la Oxford Street, baptis\u00e9 Dyson Demo, ne peut \u00eatre qualifi\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retailhunt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RetailHunt : le showroom de Dyson donne vie \u00e0 la technologie - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/retailhunt\/retailhunt-le-showroom-de-dyson-donne-vie-a-la-technologie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RetailHunt : le showroom de Dyson donne vie \u00e0 la technologie - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La semaine derni\u00e8re Dyson a ouvert un magasin au c\u0153ur de Londres, o\u00f9 les consommateurs ont la possibilit\u00e9 de tester la gamme compl\u00e8te du fabricant d\u2019\u00e9lectrom\u00e9nager. Nouvel exemple d\u2019une marque qui s\u2019adresse en direct au shopper. 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