{"id":141824,"date":"2026-02-09T15:45:14","date_gmt":"2026-02-09T14:45:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141824"},"modified":"2026-02-09T15:45:15","modified_gmt":"2026-02-09T14:45:15","slug":"comment-la-famille-auchan-se-developpe-dans-limmobilier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-la-famille-auchan-se-developpe-dans-limmobilier\/","title":{"rendered":"Comment la famille Auchan se d\u00e9veloppe dans l&rsquo;immobilier : de distributeur \u00e0 promoteur"},"content":{"rendered":"\n<p>Le fondement de la puissante famille Mulliez, propri\u00e9taire <strong>d&rsquo;Auchan<\/strong>, <strong>Leroy Merlin<\/strong>, <strong>Decathlon <\/strong>et bien d&rsquo;autres enseignes ? La branche immobili\u00e8re <strong>Ceetrus<\/strong>, qui g\u00e8re un portefeuille d&rsquo;environ 8 milliards d&rsquo;euros dans onze pays et passe du statut de pilier discret \u00e0 celui de moteur strat\u00e9gique de croissance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De gestionnaire \u00e0 promoteur<\/h2>\n\n\n\n<p>La famille Mulliez mise pleinement sur l&rsquo;immobilier pour diversifier ses sources de revenus, surtout maintenant que l&rsquo;\u00e8re des hypermarch\u00e9s est r\u00e9volue. Alors que la branche immobili\u00e8re Ceetrus g\u00e9rait autrefois principalement des galeries commerciales \u00e0 c\u00f4t\u00e9 des hypermarch\u00e9s, la division op\u00e8re aujourd&rsquo;hui comme un promoteur \u00e0 part enti\u00e8re. Selon une analyse du magazine sp\u00e9cialis\u00e9 FRS, l&rsquo;accent est d\u00e9sormais mis <a href=\"https:\/\/www.foodretail.es\/retailers\/auchan-se-apoya-en-el-ladrillo-su-brazo-inmobiliario-gestiona-8000-millones-en-activos.html\">sur les projets mixtes et le r\u00e9am\u00e9nagement urbain<\/a>.<\/p>\n\n\n\n<p>Ceetrus trouve son origine dans Immochan, l&rsquo;entit\u00e9 qui g\u00e9rait les centres commerciaux li\u00e9s \u00e0 Auchan. Depuis 2021, Ceetrus se concentre toutefois exclusivement sur les investissements et le d\u00e9veloppement. Dans son portefeuille : 273 actifs, 58 projets en cours, pr\u00e8s de 20 millions de m\u00e8tres carr\u00e9s et 1 500 hectares de terrain, repr\u00e9sentant environ 700 millions d&rsquo;euros de revenus l&rsquo;ann\u00e9e derni\u00e8re. L&rsquo;immobilier se place ainsi au m\u00eame niveau que les activit\u00e9s de retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Portefeuille rotatif ou portefeuille de base<\/h2>\n\n\n\n<p>Ceetrus ne traite pas le portefeuille comme un tout, mais fait la distinction entre les actifs strat\u00e9giques et les actifs rotatifs. Le \u00ab coeur patrimoire \u00bb se compose d&rsquo;une trentaine de grands complexes, qui repr\u00e9sentent plus de la moiti\u00e9 de la valeur totale. Ces sites font office de points d&rsquo;ancrage territoriaux et doivent assurer une croissance \u00e0 long terme.<\/p>\n\n\n\n<p>Parall\u00e8lement, Ceetrus acc\u00e9l\u00e8re le d\u00e9sinvestissement des immeubles \u00e0 faible potentiel et recycle le capital vers des projets plus rentables. Au cours de l&rsquo;exercice pr\u00e9c\u00e9dent, le groupe a vendu pour plus de 300 millions d&rsquo;euros d&rsquo;actifs et r\u00e9investi pr\u00e8s de 500 millions d&rsquo;euros dans de nouveaux d\u00e9veloppements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des parcs commerciaux aux quartiers r\u00e9sidentiels<\/h2>\n\n\n\n<p>Toutefois, l&rsquo;immobilier n&rsquo;est pas dissoci\u00e9 des activit\u00e9s de distribution. En France et au Luxembourg notamment, Ceetrus rach\u00e8te les parts des copropri\u00e9taires afin d&rsquo;acqu\u00e9rir la pleine propri\u00e9t\u00e9 de complexes regroupant des centres commerciaux et des hypermarch\u00e9s Auchan. Le groupe ach\u00e8te \u00e9galement des parcelles adjacentes. Cette concentration simplifie la gestion, augmente la n\u00e9gociabilit\u00e9 des actifs et, surtout, ouvre la voie \u00e0 des transformations plus profondes, y compris sur les terrains adjacents. <\/p>\n\n\n\n<p>En effet, l&rsquo;\u00e9volution du comportement des consommateurs et la pression exerc\u00e9e sur les grandes enseignes p\u00e9riph\u00e9riques poussent Ceetrus vers une utilisation mixte. L&rsquo;objectif n&rsquo;est plus seulement de g\u00e9n\u00e9rer du trafic commercial, mais de transformer les sites en v\u00e9ritables quartiers urbains. Les nouveaux projets combinent commerce de d\u00e9tail, fonctions r\u00e9sidentielles, bureaux et \u00e9quipements sociaux, en mettant l&rsquo;accent sur la densification et la durabilit\u00e9. L&rsquo;entreprise s&rsquo;engage m\u00eame dans des segments sociaux, tels que les soins r\u00e9sidentiels pour les personnes \u00e2g\u00e9es et le logement abordable, \u00e9largissant ainsi la port\u00e9e de l&rsquo;immobilier au-del\u00e0 des fonctions purement commerciales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Urbanisme jusqu&rsquo;en Afrique de l&rsquo;Ouest<\/h2>\n\n\n\n<p>La France reste le march\u00e9 principal, mais l&rsquo;approche est \u00e9galement \u00e9tendue au-del\u00e0 des fronti\u00e8res nationales. \u00c0 Turin, le projet Torino To Dream se pr\u00e9sente comme la plus grande op\u00e9ration de r\u00e9am\u00e9nagement urbain de la ville. Au Portugal, le complexe Alegro Set\u00fabal suit la m\u00eame logique de repositionnement, tandis qu&rsquo;en Afrique de l&rsquo;Ouest, Ceetrus participe \u00e0 des d\u00e9veloppements r\u00e9sidentiels destin\u00e9s \u00e0 la classe moyenne \u00e9mergente.<\/p>\n\n\n\n<p>Le parcours de Ceetrus illustre un tournant important dans le secteur de la distribution : pour la famille Mulliez, l&rsquo;immobilier n&rsquo;est plus seulement un soutien au retail, mais un levier strat\u00e9gique qui apporte de la valeur, de la flexibilit\u00e9 et de nouvelles opportunit\u00e9s de croissance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fondement de la puissante famille Mulliez, propri\u00e9taire d&rsquo;Auchan, Leroy Merlin, Decathlon et bien d&rsquo;autres enseignes ? La branche immobili\u00e8re Ceetrus, qui g\u00e8re un portefeuille d&rsquo;environ 8 milliards d&rsquo;euros dans 11 pays et passe du statut de pilier discret \u00e0 celui de moteur strat\u00e9gique de croissance.<\/p>\n","protected":false},"author":5,"featured_media":141825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[719,361,216,1908],"topic":[275,591],"region":[342],"class_list":["post-141824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-auchan","company-decathlon","company-kiabi","company-leroy-merlin","topic-analyse","topic-immobilier","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment la famille Auchan se d\u00e9veloppe dans l&#039;immobilier : de distributeur \u00e0 promoteur - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le fondement de la puissante famille Mulliez, propri\u00e9taire d&#039;Auchan, Leroy Merlin, Decathlon et bien d&#039;autres ? 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