{"id":141845,"date":"2026-02-10T09:49:12","date_gmt":"2026-02-10T08:49:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141845"},"modified":"2026-02-10T09:49:13","modified_gmt":"2026-02-10T08:49:13","slug":"torfs-et-juttu-testent-les-sacs-reutilisables-pour-le-commerce-electronique-de-bpost","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/torfs-et-juttu-testent-les-sacs-reutilisables-pour-le-commerce-electronique-de-bpost\/","title":{"rendered":"Torfs et Juttu testent les sacs r\u00e9utilisables pour le commerce \u00e9lectronique de Bpost"},"content":{"rendered":"\n

Bpost <\/strong>lance, en collaboration avec Torfs <\/strong>et Juttu<\/strong>, un projet pilote avec des sacs d’exp\u00e9dition r\u00e9utilisables pour le commerce \u00e9lectronique. Baptis\u00e9e \u00ab Bring Me Bag \u00bb, cette initiative vise \u00e0 d\u00e9terminer si les syst\u00e8mes de consigne sont viables en Belgique. Une premi\u00e8re pour le secteur, qui se pr\u00e9pare \u00e0 une r\u00e9glementation europ\u00e9enne plus stricte.<\/p>\n\n\n\n

Sous la pression europ\u00e9enne<\/h2>\n\n\n\n

\u00c0 partir d’aujourd’hui, les clients des boutiques en ligne Torfs et Juttu peuvent choisir un sac en plastique solide et r\u00e9utilisable pour leur commande. Ils paient une caution de 3,95 euros et peuvent le retourner via un point Bpost, une bo\u00eete aux lettres rouge ou un magasin physique, apr\u00e8s quoi le montant leur est automatiquement rembours\u00e9. Les sacs sont \u00e9quip\u00e9s d’un code QR unique, ce qui les rend enti\u00e8rement tra\u00e7ables.<\/p>\n\n\n\n

\u00c0 partir de 2030, l’UE exigera que 40 % de tous les emballages de transport soient r\u00e9utilisables ; d’ici 2040, ce chiffre devra atteindre 70 %. Bpost, Torfs et Juttu souhaitent donc, gr\u00e2ce \u00e0 ce test, trouver des r\u00e9ponses \u00e0 des questions urgentes : \u00e0 quelle fr\u00e9quence un sac est-il r\u00e9ellement rapport\u00e9 ? \u00c0 quelle vitesse circule-t-il ? Et surtout : le syst\u00e8me est-il viable financi\u00e8rement ?<\/p>\n\n\n\n

Les r\u00e9sultats du test de six mois, au cours duquel 2 000 sacs seront mis en circulation, devraient permettre de d\u00e9terminer si le syst\u00e8me est \u00e9volutif<\/a>. \u00ab Nous pouvons d\u00e9sormais mesurer o\u00f9 les sacs restent bloqu\u00e9s et \u00e0 quelle vitesse ils reviennent \u00bb, explique Karin Enzlin, responsable du d\u00e9veloppement durable chez Bpost, au journal De Tijd. Les exp\u00e9riences pr\u00e9c\u00e9dentes avec des bo\u00eetes en carton r\u00e9utilisables ont \u00e9chou\u00e9 en raison de l’usure et des dommages.<\/p>\n\n\n\n

Tester la disposition des consommateurs<\/h2>\n\n\n\n

Une \u00e9tude de Fost Plus montre que 70 % des Belges sont ouverts aux emballages r\u00e9utilisables, \u00e0 condition que cela n’entra\u00eene pas d’efforts ou de co\u00fbts suppl\u00e9mentaires. Torfs et Juttu s’attendent \u00e0 ce que 7 \u00e0 10 % de leurs clients en ligne optent pour l’option r\u00e9utilisable. \u00ab Il n’y a pas encore de business case concluant. Mais d’ici 2030, nous devrons avoir trouv\u00e9 des solutions. Il ne faut pas attendre pour commencer \u00e0 r\u00e9fl\u00e9chir \u00bb, explique Toon Torfs, responsable du d\u00e9veloppement durable chez Torfs. <\/p>\n\n\n\n

L’universit\u00e9 d’Anvers assure le suivi scientifique du projet, en se concentrant sur les taux de retour, l’efficacit\u00e9 logistique et le comportement des consommateurs. La question de savoir si le syst\u00e8me est r\u00e9ellement plus durable que le carton d\u00e9pend du nombre de cycles d’utilisation et de la logistique des retours.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bpost lance, en collaboration avec Torfs et Juttu, un projet pilote avec des sacs d’exp\u00e9dition r\u00e9utilisables pour le commerce \u00e9lectronique. Baptis\u00e9e \u00ab Bring Me Bag \u00bb, cette initiative vise \u00e0 d\u00e9terminer si les syst\u00e8mes de consigne sont viables en Belgique. Une premi\u00e8re pour le secteur, qui se pr\u00e9pare \u00e0 une r\u00e9glementation europ\u00e9enne plus stricte.<\/p>\n","protected":false},"author":5,"featured_media":141846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[776,456],"topic":[198,409],"region":[226],"class_list":{"0":"post-141845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-juttu","11":"company-torfs","12":"topic-e-commerce","13":"topic-logistique","14":"region-belgique"},"acf":[],"yoast_head":"\nTorfs et Juttu testent les sacs r\u00e9utilisables pour le commerce \u00e9lectronique de Bpost - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bpost lance, 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