{"id":141854,"date":"2026-02-10T10:36:32","date_gmt":"2026-02-10T09:36:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141854"},"modified":"2026-02-10T10:36:33","modified_gmt":"2026-02-10T09:36:33","slug":"costa-coffee-abandonne-ses-ambitions-dans-le-secteur-des-cafes-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/costa-coffee-abandonne-ses-ambitions-dans-le-secteur-des-cafes-en-belgique\/","title":{"rendered":"Costa Coffee abandonne ses ambitions en Belgique"},"content":{"rendered":"\n<p><strong>Costa <\/strong>ferme son premier et unique bar \u00e0 caf\u00e9 en Belgique : le magasin phare situ\u00e9 dans la gare de Li\u00e8ge. La cha\u00eene, propri\u00e9t\u00e9 de <strong>Coca-Cola<\/strong>, n&rsquo;est d\u00e9sormais plus active que dans le secteur B2B dans le pays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des r\u00e9sultats d\u00e9cevants<\/h2>\n\n\n\n<p>En 2021, Costa avait annonc\u00e9 en grande pompe son arriv\u00e9e en Belgique : la cha\u00eene allait se concentrer sur Li\u00e8ge, Anvers, Gand et Bruxelles, pour \u00eatre disponible \u00e0 terme dans plus de 200 points de vente. Il faudra toutefois attendre 2024 pour voir ouvrir le premier caf\u00e9 de la marque, plus pr\u00e9cis\u00e9ment dans la gare de Li\u00e8ge-Guillemins. Costa avait alors exprim\u00e9 son ambition d&rsquo;ouvrir au moins dix caf\u00e9s, mais abandonne d\u00e9sormais ces r\u00eaves.<\/p>\n\n\n\n<p>\u00ab Bien que nous ayons appr\u00e9ci\u00e9 l&rsquo;opportunit\u00e9 d&rsquo;exploiter le magasin de Li\u00e8ge, celui-ci n&rsquo;a pas g\u00e9n\u00e9r\u00e9 les r\u00e9sultats op\u00e9rationnels escompt\u00e9s \u00bb, a d\u00e9clar\u00e9 Costa. Selon De Tijd, l&rsquo;\u00e9tablissement serait d\u00e9ficitaire. \u00c0 l&rsquo;avenir, la cha\u00eene souhaite n\u00e9anmoins continuer \u00e0 explorer les \u00ab opportunit\u00e9s dans le commerce de d\u00e9tail \u00bb. Costa reste \u00e9galement actif dans le domaine du B2B : l&rsquo;entreprise fournit du caf\u00e9 et des machines \u00e0 caf\u00e9 \u00e0 des bureaux, des h\u00f4tels et des restaurants, entre autres.<\/p>\n\n\n\n<p>Costa Coffee ne traverse pas une p\u00e9riode facile : apr\u00e8s sept ans, son propri\u00e9taire, The Coca-Cola Company, souhaitait mettre en vente la formule caf\u00e9, mais m\u00eame \u00e0 moiti\u00e9 prix (2 milliards de livres sterling au lieu des 3,9 milliards pay\u00e9s), Coca-Cola n&rsquo;a pas trouv\u00e9 d&rsquo;acheteur. Le chiffre d&rsquo;affaires a fortement baiss\u00e9 ces derni\u00e8res ann\u00e9es et les pertes de l&rsquo;entreprise ont doubl\u00e9 pour atteindre 13,5 millions d&rsquo;euros en 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Costa ferme son premier et unique caf\u00e9 en Belgique : le magasin phare situ\u00e9 dans la gare de Li\u00e8ge. La cha\u00eene de caf\u00e9s, propri\u00e9t\u00e9 de Coca-Cola, n&rsquo;est d\u00e9sormais plus active dans le pays qu&rsquo;en B2B.<\/p>\n","protected":false},"author":5,"featured_media":141855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[315],"people":[],"extra":[],"company":[1146],"topic":[297],"region":[932],"class_list":{"0":"post-141854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-koffie","10":"company-costa-coffee","11":"topic-fermeture","12":"region-liege"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Costa Coffee abandonne ses ambitions en Belgique - RetailDetail 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