{"id":141875,"date":"2026-02-10T13:13:20","date_gmt":"2026-02-10T12:13:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141875"},"modified":"2026-02-10T13:13:22","modified_gmt":"2026-02-10T12:13:22","slug":"inno-presente-le-delvaux-vintage-bar-a-bruxelles-et-anvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/inno-presente-le-delvaux-vintage-bar-a-bruxelles-et-anvers\/","title":{"rendered":"INNO pr\u00e9sente le Delvaux Vintage Bar \u00e0 Bruxelles et Anvers"},"content":{"rendered":"\n<p>Donner une seconde vie aux sacs \u00e0 main vintage <strong>Delvaux <\/strong>? La cha\u00eene de grands magasins <strong>INNO <\/strong>s&rsquo;en charge gr\u00e2ce \u00e0 des pop-ups organis\u00e9s en collaboration avec l&rsquo;atelier de restauration <strong>Atelier M\u00e9m\u00e9<\/strong> : \u00e0 partir du 27 f\u00e9vrier, vous trouverez un \u00ab Delvaux Vintage Bar \u00bb dans les magasins d&rsquo;Anvers et de Bruxelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Du patrimoine au luxe portable<\/h2>\n\n\n\n<p>Dans les magasins situ\u00e9s sur le Meir \u00e0 Anvers et l&rsquo;avenue Louise \u00e0 Bruxelles, INNO et l&rsquo;Atelier M\u00e9m\u00e9 pr\u00e9senteront bient\u00f4t une collection exclusive de sacs \u00e0 main vintage Delvaux restaur\u00e9s. La boutique \u00e9ph\u00e9m\u00e8re sera ouverte jusqu&rsquo;au 28 mars et offrira aux amateurs la possibilit\u00e9 de poss\u00e9der \u2013 ou de transmettre \u2013 un morceau du patrimoine belge.<\/p>\n\n\n\n<p>Atelier M\u00e9m\u00e9, fond\u00e9 par l&rsquo;architecte Stefanie Weckx, restaure dans son atelier \u00e0 Linter, en Brabant flamand, des sacs de la marque de luxe belge afin qu&rsquo;ils puissent \u00eatre \u00e0 nouveau port\u00e9s. L&rsquo;entrepreneuse lance actuellement sa propre marque de sacs \u00e0 main. \u00ab Chaque Delvaux porte en lui une histoire \u00bb, explique\u00a0Stefanie Weckx. \u00ab Avec la restauration, nous ne voulons pas l&rsquo;effacer, mais au contraire la renforcer.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Le luxe belge n&rsquo;est pas fig\u00e9 \u00bb<\/h2>\n\n\n\n<p>Les pop-ups chez INNO offrent aux visiteurs la possibilit\u00e9 de d\u00e9couvrir ces pi\u00e8ces lors de visites guid\u00e9es et de consultations personnalis\u00e9es. Une s\u00e9lection des sacs restaur\u00e9s est mise en vente, chaque exemplaire \u00e9tant pr\u00e9sent\u00e9 de mani\u00e8re transparente, dans un souci d&rsquo;authenticit\u00e9 et de qualit\u00e9. \u00ab Nous cr\u00e9ons un lieu o\u00f9 le patrimoine belge devient tangible \u00bb, explique Annelien Alaerts, directrice marketing chez INNO. \u00ab Le luxe n&rsquo;a pas besoin d&rsquo;\u00eatre nouveau pour rester d\u00e9sirable. \u00bb<\/p>\n\n\n\n<p>Cette initiative s&rsquo;inscrit dans une tendance croissante dans le commerce de d\u00e9tail : la revalorisation du luxe vintage et de seconde main. Alors que la fast-fashion domine toujours, INNO et l&rsquo;Atelier M\u00e9m\u00e9 prouvent que durabilit\u00e9 et exclusivit\u00e9 peuvent aller de pair. \u00ab Une seconde vie est le plus beau compliment que l&rsquo;on puisse faire \u00e0 un sac iconique \u00bb, estime Alaerts. Ou, comme le dit Weckx : \u00ab Le luxe belge n&rsquo;est pas fig\u00e9. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donner une seconde vie aux sacs \u00e0 main vintage Delvaux ? La cha\u00eene de grands magasins INNO s&rsquo;en charge gr\u00e2ce \u00e0 des pop-ups organis\u00e9s en collaboration avec l&rsquo;atelier de restauration Atelier M\u00e9m\u00e9 : \u00e0 partir du 27 f\u00e9vrier, vous trouverez un \u00ab Delvaux Vintage Bar \u00bb dans les magasins d&rsquo;Anvers et de Bruxelles.<\/p>\n","protected":false},"author":5,"featured_media":141876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[1656,173],"people":[],"extra":[43],"company":[1255,244],"topic":[310,1312],"region":[226],"class_list":["post-141875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-luxe-2","tag-seconde-main","extra-plus","company-delvaux","company-inno","topic-ouverture-de-magasin","topic-partenariat","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INNO pr\u00e9sente le Delvaux Vintage Bar \u00e0 Bruxelles et Anvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"INNO organise des pop-ups en 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