{"id":141897,"date":"2026-02-10T13:50:40","date_gmt":"2026-02-10T12:50:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141897"},"modified":"2026-02-10T13:50:41","modified_gmt":"2026-02-10T12:50:41","slug":"les-ventes-de-kering-continuent-de-reculer-pas-le-veritable-potentiel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/les-ventes-de-kering-continuent-de-reculer-pas-le-veritable-potentiel\/","title":{"rendered":"Les ventes de Kering continuent de reculer : \u00ab pas le v\u00e9ritable potentiel \u00bb"},"content":{"rendered":"\n

Kering <\/strong>termine l’ann\u00e9e avec une baisse de 13 % de son chiffre d’affaires, qui s’\u00e9tablit \u00e0 14,7 milliards d’euros. Le PDG Luca de Meo, \u00e0 la t\u00eate de l’entreprise depuis septembre 2025 pour redresser la barre, affirme que ces r\u00e9sultats ne refl\u00e8tent pas le v\u00e9ritable potentiel de l’entreprise. Celle-ci souhaite renouer avec la croissance et am\u00e9liorer ses marges en 2026.<\/p>\n\n\n\n

Gucci s’enfonce davantage<\/h2>\n\n\n\n

La soci\u00e9t\u00e9 fran\u00e7aise de luxe a vu son chiffre d’affaires au d\u00e9tail reculer de 11 % et ses revenus de gros baisser de 9 %. Les probl\u00e8mes concernent toujours principalement la marque phare Gucci : son chiffre d’affaires a chut\u00e9 de 22 % pour atteindre 6 milliards d’euros. Les ventes directes aux consommateurs ont repr\u00e9sent\u00e9 92 % des revenus ; le commerce de gros a recul\u00e9 de 14 %.<\/p>\n\n\n\n

Yves Saint Laurent a enregistr\u00e9 une baisse de 8 % de son chiffre d’affaires, qui est ainsi tomb\u00e9 \u00e0 2,6 milliards d’euros. Seule la marque Bottega Veneta a vu son chiffre d’affaires augmenter de 3 %, pour atteindre 1,7 milliard d’euros. Les autres marques de Kering ont enregistr\u00e9 une baisse de 10 % de leur chiffre d’affaires, soit 2,9 milliards d’euros.<\/p>\n\n\n\n

Une feuille de route \u00e0 venir<\/h2>\n\n\n\n

Pour l’avenir, l’entreprise aborde 2026 \u00ab avec un objectif clair : renouer avec la croissance et am\u00e9liorer les marges cette ann\u00e9e \u00bb. Luca de Meo, PDG : \u00ab Les performances de 2025 ne refl\u00e8tent pas le v\u00e9ritable potentiel du groupe. Au second semestre, nous avons pris des mesures d\u00e9cisives pour renforcer notre bilan, optimiser nos co\u00fbts et faire des choix strat\u00e9giques qui jettent les bases de notre prochain chapitre. \u00bb<\/p>\n\n\n\n

Le 16 avril, lors de notre Capital Markets Day, la soci\u00e9t\u00e9 pr\u00e9sentera une feuille de route claire \u00ab pour renforcer l’attrait de nos maisons de luxe et relancer la croissance, avec des strat\u00e9gies de marque bien d\u00e9finies, une organisation plus efficace et une discipline financi\u00e8re rigoureuse. \u00bb<\/p>\n\n\n\n

\u00ab \u00c0 l’aube de 2026, toute l’\u00e9quipe est pleinement engag\u00e9e \u00e0 cr\u00e9er un Kering plus agile et plus r\u00e9actif, \u00e0 am\u00e9liorer le positionnement des marques et les ventes, \u00e0 restaurer les marges et \u00e0 renforcer les flux de tr\u00e9sorerie afin de garantir une cr\u00e9ation de valeur durable \u00e0 long terme. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Kering cl\u00f4ture l’ann\u00e9e avec une baisse de 13 % de son chiffre d’affaires, qui s’\u00e9tablit \u00e0 14,7 milliards d’euros. Le PDG Luca de Meo, \u00e0 la t\u00eate de l’entreprise depuis septembre 2025 pour redresser la barre, affirme que ces r\u00e9sultats ne refl\u00e8tent pas le v\u00e9ritable potentiel de l’entreprise. Celle-ci souhaite renouer avec la croissance et am\u00e9liorer ses marges en 2026.<\/p>\n","protected":false},"author":10,"featured_media":141898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[509],"people":[],"extra":[43],"company":[705],"topic":[266],"region":[342],"class_list":{"0":"post-141897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-luxe","10":"extra-plus","11":"company-kering","12":"topic-resultats-financiers","13":"region-france"},"acf":[],"yoast_head":"\nLes ventes de Kering continuent de reculer : \u00ab pas le v\u00e9ritable potentiel \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kering termine l'ann\u00e9e avec une baisse de 13 % de son chiffre d'affaires. 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