{"id":141947,"date":"2026-02-11T09:36:01","date_gmt":"2026-02-11T08:36:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141947"},"modified":"2026-02-11T09:38:28","modified_gmt":"2026-02-11T08:38:28","slug":"heineken-supprime-jusqua-6-000-emplois-apres-une-annee-morose","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-supprime-jusqua-6-000-emplois-apres-une-annee-morose\/","title":{"rendered":"Heineken supprime jusqu’\u00e0 6 000 emplois apr\u00e8s une ann\u00e9e morose"},"content":{"rendered":"\n

Heineken <\/strong>annonce une r\u00e9organisation en profondeur qui entra\u00eenera la suppression de 5 000 \u00e0 6 000 emplois dans le monde entier. Le g\u00e9ant de la bi\u00e8re a vendu 1,2 % de bi\u00e8re en moins en 2025 et souhaite d\u00e9sormais se r\u00e9organiser afin d’\u00e9conomiser 400 \u00e0 500 millions d’euros par an.<\/p>\n\n\n\n

Nouvelle structure organisationnelle<\/h2>\n\n\n\n

Heineken a enregistr\u00e9 en 2025 une baisse organique de 1,2 % de son volume, qui s’est \u00e9tabli \u00e0 281,6 millions d’hectolitres, ce qui s’est traduit par un chiffre d’affaires de 28,9 milliards d’euros, en baisse par rapport aux 30 milliards d’euros de l’ann\u00e9e pr\u00e9c\u00e9dente. La faiblesse de la conjoncture \u00e9conomique et l’incertitude persistante sur les march\u00e9s importants, tels que l’Europe et l’Am\u00e9rique du Nord et du Sud, ont eu des r\u00e9percussions n\u00e9gatives. Le PDG Dolf van den Brink, qui quittera ses fonctions \u00e0 la fin du mois de mai, souligne que l’accent est d\u00e9sormais mis sur l’acc\u00e9l\u00e9ration de la croissance gr\u00e2ce \u00e0 une productivit\u00e9 et une efficacit\u00e9 accrues.<\/p>\n\n\n\n

La restructuration, qui s’\u00e9talera sur les deux prochaines ann\u00e9es, comprend notamment la fusion des si\u00e8ges sociaux nationaux en holdings r\u00e9gionales, ce qui simplifiera la structure organisationnelle. Les suppressions d’emplois concerneront principalement l’Europe, mais d’autres r\u00e9gions ne seront pas \u00e9pargn\u00e9es. Heineken compte actuellement environ 87 000 employ\u00e9s dans le monde. <\/p>\n\n\n\n

Le si\u00e8ge social \u00e0 Amsterdam n’\u00e9chappera pas aux mesures d’\u00e9conomie, et bien que Heineken n’ait pas encore communiqu\u00e9 de d\u00e9tails sp\u00e9cifiques sur l’impact sur sa filiale belge Alken-Maes<\/strong>, il est probable que des emplois soient \u00e9galement menac\u00e9s ici. Il a d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9 qu’une partie des activit\u00e9s belges serait transf\u00e9r\u00e9e aux Pays-Bas<\/a>, ce qui entra\u00eenera in\u00e9vitablement des pertes d’emplois.<\/p>\n\n\n\n

Besoin de nouveaux march\u00e9s et produits<\/h2>\n\n\n\n

Heineken souligne que la r\u00e9organisation est n\u00e9cessaire pour renforcer sa position concurrentielle et cr\u00e9er de la marge pour investir dans les march\u00e9s en croissance et l’innovation. Le brasseur reste prudent dans ses pr\u00e9visions \u00e0 court terme, mais esp\u00e8re que les mesures prises permettront \u00e0 terme de r\u00e9tablir la rentabilit\u00e9.<\/p>\n\n\n\n

La recherche d’un successeur \u00e0 Van den Brink bat son plein. L’actuel PDG, \u00e0 la t\u00eate de l’entreprise depuis 2020, a travers\u00e9 une p\u00e9riode mouvement\u00e9e, mais laisse derri\u00e8re lui un bilan mitig\u00e9. Sous sa direction, Heineken a tent\u00e9 d’innover, notamment en lan\u00e7ant des variantes sans alcool et des m\u00e9thodes de brassage durables. N\u00e9anmoins, son activit\u00e9 principale, la vente de bi\u00e8re, reste sous pression.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heineken annonce une r\u00e9organisation majeure qui entra\u00eenera la suppression de 5 000 \u00e0 6 000 emplois dans le monde entier. Le g\u00e9ant de la bi\u00e8re a vendu 1,2 % de bi\u00e8re en moins en 2025 et souhaite d\u00e9sormais se r\u00e9organiser afin d’\u00e9conomiser 400 \u00e0 500 millions d’euros par an.<\/p>\n","protected":false},"author":5,"featured_media":141948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[736],"people":[],"extra":[43],"company":[130],"topic":[332,266],"region":[524],"class_list":{"0":"post-141947","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-bier","10":"extra-plus","11":"company-heineken","12":"topic-restructuration","13":"topic-resultats-financiers","14":"region-pays-bas"},"acf":[],"yoast_head":"\nHeineken supprime jusqu'\u00e0 6 000 emplois apr\u00e8s une ann\u00e9e morose - 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