{"id":14196,"date":"2016-07-15T09:34:27","date_gmt":"2016-07-15T09:34:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/promiss-fait-son-come-back-2\/"},"modified":"2016-07-15T09:34:27","modified_gmt":"2016-07-15T09:34:27","slug":"promiss-fait-son-come-back-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/promiss-fait-son-come-back-2\/","title":{"rendered":"Promiss fait son come-back"},"content":{"rendered":"<p>Hier la marque de mode <strong>Promiss<\/strong> a fait son come-back en ouvrant un premier magasin \u00e0 Hoofddorp aux Pays-Bas. L\u2019enseigne vise une cinquantaine de points de vente.<\/p>\n<p><!--break--><\/p>\n<h2>Fin de Superstar<\/h2>\n<p>Promiss a beau \u00eatre une marque connue, pour son retour l\u2019enseigne a opt\u00e9 pour une autre approche. D\u00e9sormais la marque vise les femmes de plus de 40 ans au style moderne. \u00ab L\u2019objectif est de r\u00e9pondre \u00e0 la demande de v\u00eatements f\u00e9minins \u00e9l\u00e9gants et accessibles, allant de la taille 36 \u00e0 46, quel que soit l\u2019\u00e2ge. Les tissus innovants et les mod\u00e8les bien pens\u00e9s nous permettent de cr\u00e9er des v\u00eatements avec une coupe parfaite et de haute qualit\u00e9 \u00e0 prix abordable \u00bb, explique la styliste Yana Gorbacheva, qui avec son \u00e9quipe s\u2019est charg\u00e9e du rebranding.<\/p>\n<p>\nLe come-back de Promiss s\u2019explique par la fin de la cha\u00eene de magasins <strong>Superstar<\/strong>, qui sous son nouveau propri\u00e9taire FNG Group dispara\u00eetra compl\u00e8tement pour \u00eatre remplac\u00e9e par Promiss et <strong>Friday<\/strong>, une nouvelle marque d\u00e9j\u00e0 d\u00e9ploy\u00e9e en Belgique r\u00e9cemment. Les deux enseignes s\u2019installeront dans les anciens points de vente de Superstar.<\/p>\n<p>\nL\u2019ann\u00e9e derni\u00e8re Promiss a \u00e9t\u00e9 d\u00e9clar\u00e9 en faillite, apr\u00e8s quoi les 70 filiales ont ferm\u00e9 leurs portes. Toutefois le nom de marque est rest\u00e9 aux mains de R&amp;S Retail, qui s\u2019est associ\u00e9 \u00e0 FNG Group.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hier la marque de mode Promiss a fait son come-back en ouvrant un premier magasin \u00e0 Hoofddorp aux Pays-Bas. L\u2019enseigne vise une cinquantaine de points de vente. Fin de Superstar Promiss a beau \u00eatre une marque connue, pour son retour l\u2019enseigne a opt\u00e9 pour une autre approche. D\u00e9sormais la marque vise les femmes de plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promiss fait son come-back - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/promiss-fait-son-come-back-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promiss fait son come-back - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Hier la marque de mode Promiss a fait son come-back en ouvrant un premier magasin \u00e0 Hoofddorp aux Pays-Bas. 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