{"id":142010,"date":"2026-02-11T14:48:35","date_gmt":"2026-02-11T13:48:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142010"},"modified":"2026-02-11T14:48:36","modified_gmt":"2026-02-11T13:48:36","slug":"kraft-heinz-suspend-ses-projets-de-scission","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-suspend-ses-projets-de-scission\/","title":{"rendered":"Kraft Heinz suspend ses projets de scission"},"content":{"rendered":"\n

Kraft Heinz<\/strong> a suspendu son projet de scission de l’entreprise en deux entit\u00e9s distinctes. Le nouveau PDG, Steve Cahillane, souhaite donner la priorit\u00e9 \u00e0 la croissance et \u00e0 l’am\u00e9lioration des performances financi\u00e8res.<\/p>\n\n\n\n

Projets d’investissement<\/h2>\n\n\n\n

En septembre 2025, Kraft Heinz avait annonc\u00e9 la cr\u00e9ation de deux entreprises distinctes<\/a> afin d’am\u00e9liorer son orientation strat\u00e9gique et op\u00e9rationnelle : d’une part, une division am\u00e9ricaine sp\u00e9cialis\u00e9e dans les produits d’\u00e9picerie avec des marques telles que Oscar Mayer, Kraft et Lunchables, et d’autre part, une division mondiale sp\u00e9cialis\u00e9e dans les sauces avec Heinz comme produit phare. Ces projets semblent d\u00e9sormais \u00eatre \u00ab en suspens \u00bb.<\/p>\n\n\n\n

Le PDG Cahillane, qui vient de prendre la t\u00eate de l’entreprise, estime que les opportunit\u00e9s sont plus importantes que pr\u00e9vu et que de nombreux probl\u00e8mes actuels peuvent \u00eatre r\u00e9solus. \u00ab Ma priorit\u00e9 est de ramener l’entreprise \u00e0 une croissance rentable \u00bb, a d\u00e9clar\u00e9 le PDG mercredi. Il a annonc\u00e9 que l’entreprise allait investir 600 millions de dollars (environ 560 millions d’euros) dans le marketing, les ventes, la R&D et l’am\u00e9lioration des produits.<\/p>\n\n\n\n

Le chiffre d’affaires net total de Kraft Heinz a baiss\u00e9 de 3,5 % en 2025, pour atteindre 24,49 milliards de dollars (environ 22,6 milliards d’euros). L’entreprise a enregistr\u00e9 une perte op\u00e9rationnelle de 4,7 milliards de dollars (4,3 milliards d’euros), principalement due \u00e0 des amortissements de goodwill. Un an plus t\u00f4t, elle avait encore r\u00e9alis\u00e9 un b\u00e9n\u00e9fice de 1,68 milliard de dollars (environ 1,6 milliard d’euros).<\/p>\n","protected":false},"excerpt":{"rendered":"

Kraft Heinz a suspendu son projet de scission de l’entreprise en deux entit\u00e9s distinctes. Le nouveau PDG, Steve Cahillane, souhaite donner la priorit\u00e9 \u00e0 la croissance et \u00e0 l’am\u00e9lioration des performances financi\u00e8res.<\/p>\n","protected":false},"author":3,"featured_media":142011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[959],"topic":[332,266],"region":[446],"class_list":{"0":"post-142010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-kraft-heinz","10":"topic-restructuration","11":"topic-resultats-financiers","12":"region-etats-unis-2"},"acf":[],"yoast_head":"\nKraft Heinz suspend ses projets de scission - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kraft Heinz a suspendu son projet de scission de l'entreprise en deux entit\u00e9s distinctes. 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