{"id":142025,"date":"2026-02-11T15:46:32","date_gmt":"2026-02-11T14:46:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142025"},"modified":"2026-02-11T15:46:33","modified_gmt":"2026-02-11T14:46:33","slug":"nike-supprime-des-emplois-chez-la-marque-de-baskets-converse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-supprime-des-emplois-chez-la-marque-de-baskets-converse\/","title":{"rendered":"Nike supprime des emplois chez la marque de baskets Converse"},"content":{"rendered":"\n<p>Jour de jugement chez <strong>Converse<\/strong>: la soci\u00e9t\u00e9 m\u00e8re <strong>Nike <\/strong>r\u00e9duira ses effectifs dans le cadre d&rsquo;une restructuration strat\u00e9gique. Les ventes de la marque de baskets restent d\u00e9cevantes, m\u00eame si Nike se redresse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le t\u00e9l\u00e9travail comme signe avant-coureur<\/h2>\n\n\n\n<p>Les employ\u00e9s de Converse ont appris cette semaine qu&rsquo;ils devaient travailler \u00e0 domicile, tandis que la direction mettait la derni\u00e8re main \u00e0 un plan de r\u00e9organisation. Selon une note interne, dont Bloomberg a pris connaissance, <a href=\"http:\/\/bloomberg.com\/news\/articles\/2026-02-09\/converse-to-cut-jobs-as-nike-owned-brand-reorganizes-its-teams\">les \u00e9quipes seront r\u00e9organis\u00e9es<\/a> et de nouveaux postes seront cr\u00e9\u00e9s. Mais le PDG Aaron Cain laisse entendre que des \u00ab d\u00e9cisions difficiles \u00bb devront \u00e9galement \u00eatre prises, ce qui pourrait se traduire par des d\u00e9parts forc\u00e9s.<\/p>\n\n\n\n<p>Le groupe Nike avait pourtant d\u00e9j\u00e0 proc\u00e9d\u00e9 \u00e0 des licenciements auparavant. \u00c0 la fin de l&rsquo;\u00e9t\u00e9 dernier, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-schrapt-circa-een-procent-van-het-personeel\/\">pr\u00e8s de 1 % du personnel administratif<\/a> a \u00e9t\u00e9 licenci\u00e9, et en 2024, d&rsquo;importantes r\u00e9ductions d&rsquo;effectifs avaient d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9es : en f\u00e9vrier de cette ann\u00e9e-l\u00e0, Nike a supprim\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-schrapt-meer-dan-1-600-banen\/\">2 % de ses effectifs mondiaux<\/a> (plus de 1 600 emplois), tandis que Converse a proc\u00e9d\u00e9 \u00e0 une premi\u00e8re vague de licenciements en mai 2024 dans le cadre d&rsquo;un plan de r\u00e9duction des co\u00fbts.<\/p>\n\n\n\n<p>Alors que d&rsquo;autres divisions de Nike, sous la direction du PDG Elliott Hill, parviennent \u00e0 renouer avec la croissance, Converse reste \u00e0 la tra\u00eene. Au cours du dernier trimestre, les ventes de la marque ont chut\u00e9 de pas moins de 30 %. La marque est confront\u00e9e \u00e0 une image vieillissante et \u00e0 une concurrence f\u00e9roce. Converse a ainsi du mal \u00e0 se d\u00e9marquer sur un march\u00e9 de plus en plus ax\u00e9 sur l&rsquo;innovation technologique et la durabilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jour de jugement chez Converse : la soci\u00e9t\u00e9 m\u00e8re Nike r\u00e9duit ses effectifs dans le cadre d&rsquo;une restructuration strat\u00e9gique. Les ventes de la marque de baskets restent d\u00e9cevantes, alors m\u00eame que Nike se redresse.<\/p>\n","protected":false},"author":5,"featured_media":142026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[644],"topic":[332],"region":[446],"class_list":{"0":"post-142025","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-nike","10":"topic-restructuration","11":"region-etats-unis-2"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike supprime des emplois chez la marque de baskets Converse - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jour de 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