{"id":142098,"date":"2026-02-12T11:11:53","date_gmt":"2026-02-12T10:11:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142098"},"modified":"2026-02-12T11:11:55","modified_gmt":"2026-02-12T10:11:55","slug":"le-commerce-electronique-connait-une-croissance-fulgurante-chez-delhaize","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-commerce-electronique-connait-une-croissance-fulgurante-chez-delhaize\/","title":{"rendered":"\u00ab Le commerce \u00e9lectronique conna\u00eet une croissance fulgurante chez Delhaize \u00bb"},"content":{"rendered":"\n

Bien que le commerce \u00e9lectronique ne repr\u00e9sente encore qu’une part modeste du march\u00e9 alimentaire, les \u00e9volutions sont vertigineuses. Delhaize<\/strong> constate que les magasins en ligne et physiques se renforcent mutuellement, les franchis\u00e9s jouant un r\u00f4le important \u00e0 cet \u00e9gard.<\/p>\n\n\n\n

Une croissance \u00e0 deux chiffres<\/h2>\n\n\n\n

V\u00e9ritable pionnier, Delhaize livre les courses \u00e0 domicile depuis 1989, initialement avec Caddyhome, un service permettant aux clients de passer leurs commandes par t\u00e9l\u00e9phone. En 2001, le d\u00e9taillant a lanc\u00e9 la boutique en ligne wineworld.com, suivie en 2009 par delhaizedirect.be et en 2016 par Delhaize.be. Au cours des cinq derni\u00e8res ann\u00e9es, les ventes en ligne du d\u00e9taillant ont connu une croissance \u00e0 deux chiffres, et cela ne changera pas dans les ann\u00e9es \u00e0 venir : \u00ab Le commerce \u00e9lectronique est en plein essor chez Delhaize \u00bb, d\u00e9clare Jennifer Nemry, vice-pr\u00e9sidente du commerce \u00e9lectronique, de la restauration et des donn\u00e9es chez le d\u00e9taillant. Elle sera l’une des intervenantes du congr\u00e8s Omnichannel & E-Commerce de RetailDetail, qui se tiendra le 19 mars \u00e0 Bruxelles.<\/p>\n\n\n\n

L’ann\u00e9e derni\u00e8re, le d\u00e9taillant a d\u00e9j\u00e0 lanc\u00e9 plusieurs initiatives remarqu\u00e9es. En mars, Delhaize a ainsi annonc\u00e9 qu’il serait le premier supermarch\u00e9 en Belgique \u00e0 ne plus facturer de frais de service<\/a> pour le retrait des commandes en ligne en magasin. En mai, un nouveau centre de distribution pour le commerce \u00e9lectronique<\/a> a \u00e9t\u00e9 ouvert \u00e0 Forest, permettant \u00e0 Delhaize de doubler sa capacit\u00e9 de commerce \u00e9lectronique, qui est pass\u00e9e de 25 000 \u00e0 50 000 commandes par semaine. L’ambition est claire : le d\u00e9taillant, qui se pr\u00e9sente comme le leader du march\u00e9 belge de la livraison \u00e0 domicile, souhaite \u00e9galement devenir le num\u00e9ro un du click & collect pour les courses.<\/p>\n\n\n\n

Les clients en ligne se rendent \u00e9galement dans les magasins<\/h2>\n\n\n\n

Au c\u0153ur de cette strat\u00e9gie se trouve la vision omnicanale de Delhaize : 80 % des clients qui utilisent le service de retrait font \u00e9galement leurs courses en magasin. Parall\u00e8lement, la cha\u00eene de supermarch\u00e9s attire \u00e9galement de nouveaux clients gr\u00e2ce \u00e0 ses services en ligne, en particulier les jeunes g\u00e9n\u00e9rations, Les entrepreneurs ind\u00e9pendants ont donc bien compris l\u2019int\u00e9r\u00eat du collect, devenu un levier essentiel de croissance et de fid\u00e9lisation.<\/p>\n\n\n\n

Cette ann\u00e9e et les ann\u00e9es suivantes, Delhaize a encore beaucoup de projets en mati\u00e8re d’initiatives omnicanales. Jennifer Nemry ne peut pas encore tout d\u00e9voiler, mais elle l\u00e8vera un coin du voile lors du RetailDetail Omnichannel & E-Commerce Congress, qui se tiendra le 19 mars \u00e0 Bruxelles. \u00c9galement pr\u00e9sents sur sc\u00e8ne ce jour-l\u00e0 : Laura Toledano, directrice g\u00e9n\u00e9rale Europe occidentale chez Zalando, Kelly Cuppens, PDG de Drukke Mama’s, la boutique en ligne \u00e0 succ\u00e8s qui a d\u00e9j\u00e0 remport\u00e9 plusieurs prix, et Gino Van Ossel (Vlerick Business School), expert en omnicanal. D’autres intervenants seront annonc\u00e9s prochainement.<\/p>\n\n\n\n

Les billets sont disponibles d\u00e8s maintenant. Jusqu’au 25 f\u00e9vrier, vous b\u00e9n\u00e9ficiez d’une r\u00e9duction pour r\u00e9servation anticip\u00e9e. N’attendez pas trop longtemps : ces derni\u00e8res ann\u00e9es, ce congr\u00e8s a toujours affich\u00e9 complet.<\/p>\n\n\n\n

\n
Je commande mes billets pour le congr\u00e8s Omnichannel & E-Commerce le 19 mars<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bien que le commerce \u00e9lectronique ne repr\u00e9sente encore qu’une part modeste du march\u00e9 alimentaire, les \u00e9volutions sont vertigineuses. 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