{"id":142291,"date":"2026-02-16T15:28:14","date_gmt":"2026-02-16T14:28:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142291"},"modified":"2026-02-16T15:35:15","modified_gmt":"2026-02-16T14:35:15","slug":"deux-nouveaux-magasins-prevus-pour-wittamer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/deux-nouveaux-magasins-prevus-pour-wittamer\/","title":{"rendered":"Deux nouveaux magasins pr\u00e9vus pour Wittamer"},"content":{"rendered":"\n<p>Le nouveau CEO du prestigieux chocolatier belge <strong>Wittamer<\/strong> souhaite ouvrir deux nouveaux magasins en Belgique cette ann\u00e9e, conclure des partenariats avec d&rsquo;autres d\u00e9taillants et acc\u00e9l\u00e9rer l&rsquo;expansion internationale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvel atelier<\/h2>\n\n\n\n<p>Apr\u00e8s trois ann\u00e9es de baisse de son chiffre d&rsquo;affaires et de r\u00e9sultats n\u00e9gatifs, le chocolatier Wittamer doit renouer avec la croissance, d\u00e9clare Laurent Baert, ancien directeur des m\u00e9dias de <strong>Carrefour Belgique<\/strong>, qui dirige depuis le d\u00e9but de l&rsquo;ann\u00e9e le c\u00e9l\u00e8bre chocolatier bruxellois. Cette ann\u00e9e, l&rsquo;entreprise esp\u00e8re ouvrir deux nouveaux magasins : l&rsquo;un dans la rue des Tongres \u00e0 Etterbeek (Bruxelles) et l&rsquo;autre \u00e0 Waterloo. Ces points de vente s&rsquo;ajoutent aux \u00e9tablissements bruxellois existants situ\u00e9s place du Grand-Sablon, \u00e0 Fort Jaco et dans la rue Edith Cavell, ce dernier ayant r\u00e9cemment rouvert ses portes apr\u00e8s des travaux de r\u00e9novation.<\/p>\n\n\n\n<p>Chacun de ces magasins <a href=\"https:\/\/www.lalibre.be\/economie\/entreprises-startup\/2026\/02\/14\/cette-annee-sera-une-belle-annee-pour-wittamer-assure-laurent-baert-le-nouveau-ceo-J7XFJFZ6CBHBLNMDAJASMB3ZFI\/\">devrait g\u00e9n\u00e9rer entre 900 000 et 1,1 million d&rsquo;euros de chiffre d&rsquo;affaires<\/a>, a d\u00e9clar\u00e9 le CEO au journal La Libre. Wittamer souhaite \u00e9galement vendre ses produits dans d&rsquo;autres \u00e9piceries fines. Cette manne financi\u00e8re suppl\u00e9mentaire sera la bienvenue pour l&rsquo;entreprise : Wittamer a enregistr\u00e9 une perte de 338 000 euros en 2023, 700 000 en 2024 et 266 000 l&rsquo;ann\u00e9e derni\u00e8re, avec un chiffre d&rsquo;affaires belge en baisse de 17 % \u00e0 4,2 millions d&rsquo;euros.<\/p>\n\n\n\n<p>Afin de concr\u00e9tiser ses ambitions de croissance, Wittamer investira 1,5 million d&rsquo;euros dans un nouvel atelier de 1 500 \u00e0 1 800 m\u00b2, qui devrait ouvrir ses portes dans le courant de l&rsquo;ann\u00e9e 2027 \u00e0 proximit\u00e9 du si\u00e8ge de l&rsquo;OTAN. Enfin, l&rsquo;expansion internationale figure \u00e9galement \u00e0 l&rsquo;ordre du jour du nouveau CEO. Au Japon, la marque a conclu un accord de franchise principale avec un partenaire local qui exploite 23 magasins et r\u00e9alise un chiffre d&rsquo;affaires de plus de 40 millions d&rsquo;euros. M. Baert s&rsquo;int\u00e9resse \u00e9galement aux pays du Golfe et \u00e0 l&rsquo;Am\u00e9rique du Sud.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le nouveau PDG du prestigieux chocolatier belge Wittamer souhaite ouvrir deux nouveaux magasins en Belgique cette ann\u00e9e, conclure des partenariats avec d&rsquo;autres d\u00e9taillants et acc\u00e9l\u00e9rer l&rsquo;expansion internationale. <\/p>\n","protected":false},"author":3,"featured_media":142292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1955],"topic":[276],"region":[226],"class_list":{"0":"post-142291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-wittamer","10":"topic-expansion","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deux nouveaux magasins pr\u00e9vus pour Wittamer - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le nouveau CEO du prestigieux chocolatier belge Wittamer souhaite ouvrir deux nouveaux magasins en Belgique cette 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