{"id":142330,"date":"2026-02-17T12:55:56","date_gmt":"2026-02-17T11:55:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142330"},"modified":"2026-02-17T12:59:23","modified_gmt":"2026-02-17T11:59:23","slug":"la-commission-europeenne-ouvre-une-enquete-sur-les-pratiques-commerciales-de-shein","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-commission-europeenne-ouvre-une-enquete-sur-les-pratiques-commerciales-de-shein\/","title":{"rendered":"La Commission europ\u00e9enne ouvre une enqu\u00eate sur les pratiques commerciales de Shein"},"content":{"rendered":"\n

Aujourd’hui, la Commission europ\u00e9enne a engag\u00e9 une proc\u00e9dure formelle \u00e0 l’encontre de Shein<\/strong>. La boutique en ligne chinoise serait addictive, manquerait de transparence et vendrait des produits ill\u00e9gaux.<\/p>\n\n\n\n

Enqu\u00eate approfondie<\/h2>\n\n\n\n

La Commission europ\u00e9enne lance une enqu\u00eate approfondie sur Shein sur la base de la loi sur les services num\u00e9riques (Digital Services Act ou DSA), comme l’indique un communiqu\u00e9 de presse publi\u00e9 mardi. La Commission souhaite notamment v\u00e9rifier quels syst\u00e8mes la plateforme chinoise a mis en place pour limiter la vente de produits ill\u00e9gaux dans l’Union europ\u00e9enne, tels que les poup\u00e9es sexuelles ressemblant \u00e0 des enfants.<\/p>\n\n\n\n

La conception addictive du service sera \u00e9galement examin\u00e9e : les consommateurs re\u00e7oivent en effet des points ou des r\u00e9compenses pour leur engagement, et la question est de savoir ce que fait Shein pour limiter le risque d’addiction. D’autres questions se posent \u00e9galement quant \u00e0 la transparence des syst\u00e8mes de recommandation utilis\u00e9s par Shein pour proposer du contenu et des produits aux utilisateurs. La plateforme doit divulguer les principaux param\u00e8tres de ses syst\u00e8mes de recommandation et offrir aux utilisateurs une option facilement accessible qui ne soit pas bas\u00e9e sur le profilage.<\/p>\n\n\n\n

\u00ab Prot\u00e9ger le bien-\u00eatre des acheteurs \u00bb<\/h2>\n\n\n\n

Shein a d\u00e9j\u00e0 re\u00e7u des questions le 28 juin 2024, le 6 f\u00e9vrier 2025 et le 26 novembre 2025 concernant la protection des consommateurs et des mineurs, ainsi que la transparence de ses syst\u00e8mes de recommandation. Cette enqu\u00eate approfondie fait suite \u00e0 une analyse pr\u00e9liminaire des r\u00e9ponses fournies par Shein. La Commission ne peut pas dire combien de temps durera l’enqu\u00eate.<\/p>\n\n\n\n

\u00ab Dans l’UE, les produits ill\u00e9gaux sont interdits, qu’ils soient vendus en magasin ou sur une place de march\u00e9 en ligne. La loi sur les services num\u00e9riques garantit la s\u00e9curit\u00e9 des acheteurs, prot\u00e8ge leur bien-\u00eatre et leur fournit des informations sur les algorithmes auxquels ils sont confront\u00e9s. Nous \u00e9valuerons si Shein respecte ces r\u00e8gles et assume ses responsabilit\u00e9s \u00bb, a d\u00e9clar\u00e9 Henna Virkkunen, vice-pr\u00e9sidente ex\u00e9cutive charg\u00e9e de la souverainet\u00e9 technologique, de la s\u00e9curit\u00e9 et de la d\u00e9mocratie.<\/p>\n\n\n\n

En France \u00e9galement, Shein est sous le feu des critiques. Une demande du gouvernement visant \u00e0 suspendre la boutique en ligne n’a pas \u00e9t\u00e9 suivie par le tribunal<\/a>. Le tribunal se prononcera le 19 mars sur une demande visant \u00e0 fermer uniquement la place de march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aujourd’hui, la Commission europ\u00e9enne a engag\u00e9 une proc\u00e9dure formelle \u00e0 l’encontre de Shein. La boutique en ligne chinoise serait addictive, manquerait de transparence et vendrait des produits ill\u00e9gaux.<\/p>\n","protected":false},"author":3,"featured_media":142331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[571],"topic":[198,710],"region":[243],"class_list":["post-142330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-shein","topic-e-commerce","topic-legislation","region-europe"],"acf":[],"yoast_head":"\nLa Commission europ\u00e9enne ouvre une enqu\u00eate sur les pratiques commerciales de Shein - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aujourd'hui, la Commission europ\u00e9enne a engag\u00e9 une proc\u00e9dure formelle \u00e0 l'encontre de Shein. 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