{"id":142350,"date":"2026-02-17T14:57:42","date_gmt":"2026-02-17T13:57:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142350"},"modified":"2026-02-17T15:29:21","modified_gmt":"2026-02-17T14:29:21","slug":"le-concept-de-magasin-de-quartier-atelier-n11-vise-a-ouvrir-dix-succursales","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-concept-de-magasin-de-quartier-atelier-n11-vise-a-ouvrir-dix-succursales\/","title":{"rendered":"L’enseigne de magasins de quartier Atelier N\u00b011 vise \u00e0 ouvrir dix succursales"},"content":{"rendered":"\n

Atelier N\u00b011<\/strong>, l’enseigne qui combine une \u00e9picerie fine et un bar \u00e0 caf\u00e9, a ouvert les portes d’un deuxi\u00e8me magasin phare dans le quartier Nieuw Zuid \u00e0 Anvers. Il s’agit de la premi\u00e8re \u00e9tape d’un plan de croissance ambitieux.<\/p>\n\n\n\n

Un magasin comme lieu de rencontre<\/h2>\n\n\n\n

Au cours de l’\u00e9t\u00e9 2024, RetailDetail a visit\u00e9 le premier \u00e9tablissement d’Atelier N\u00b011, le projet de l’entrepreneur Karel Lambrecht situ\u00e9 Fruithoflaan, dans le quartier Berchem d’Anvers. Il avait alors clairement exprim\u00e9 son ambition de d\u00e9velopper son concept \u00e0 succ\u00e8s sous forme de franchise<\/a>, convaincu qu’il y avait une place sur le march\u00e9 pour un magasin de quartier de qualit\u00e9 qui se distingue de l’uniformit\u00e9 des supermarch\u00e9s en proposant des produits artisanaux haut de gamme.<\/p>\n\n\n\n

Aujourd’hui, l’entrepreneur franchit une nouvelle \u00e9tape avec l’ouverture d’un deuxi\u00e8me magasin dans la Jos Smolderenstraat, \u00e0 Nieuw Zuid. Ce magasin de 115 m\u00b2 r\u00e9unit sous un m\u00eame toit le meilleur boucher, boulanger, traiteur, fromager et marchand de fruits et l\u00e9gumes. Le caf\u00e9-bar-restaurant attenant, dot\u00e9 d’une grande terrasse, accueille les habitants du quartier et les travailleurs flexibles pour un caf\u00e9, un petit-d\u00e9jeuner, un d\u00e9jeuner ou un ap\u00e9ritif. \u00ab Nieuw Zuid est un quartier jeune et branch\u00e9 o\u00f9 les habitants choisissent d\u00e9lib\u00e9r\u00e9ment des aliments artisanaux et de qualit\u00e9. Avec Atelier N\u00b011, nous cr\u00e9ons ici non seulement un magasin de quartier, mais aussi un lieu de rencontre convivial \u00bb, explique Lambrecht.<\/p>\n\n\n\n

Des chiffres solides<\/h2>\n\n\n\n

Il s’agit de la premi\u00e8re \u00e9tape d’un plan de croissance ambitieux : dans les quatre ans, l’entrepreneur souhaite ouvrir huit nouvelles \u00e9piceries fines en franchise : \u00ab Nous nous concentrons en premier lieu sur des quartiers tels que le centre d’Anvers et l’Eilandje, o\u00f9 il y a certainement encore de la place pour des magasins comme le n\u00f4tre. \u00bb Selon ses propres dires, Atelier N\u00b011 comble le vide cr\u00e9\u00e9 par la disparition des commerces alimentaires artisanaux : \u00ab L\u00e0 o\u00f9 le boulanger, le boucher et le fromager avaient autrefois chacun leur propre emplacement, nous r\u00e9unissons \u00e0 nouveau cette offre dans un magasin de quartier sans l’ambiance d’un supermarch\u00e9. Chez nous, on vient aussi pour l’ambiance conviviale. \u00bb<\/p>\n\n\n\n

Le concept commercial d’Atelier N\u00b011 met l’accent sur la qualit\u00e9 et l’exp\u00e9rience plut\u00f4t que sur les prix. Les clients semblent pr\u00eats \u00e0 payer un peu plus cher pour obtenir la meilleure qualit\u00e9 possible. Au cours des cinq derni\u00e8res ann\u00e9es, le chiffre d’affaires d’Atelier N\u00b011 Berchem a augment\u00e9 de 132,5 %, pour atteindre 1 500 000 euros en 2025. Le chiffre d’affaires pr\u00e9vu pour 2026 s’\u00e9l\u00e8ve \u00e0 1 575 000 euros (+ 5 %). Pour le nouveau magasin \u00e0 Nieuw Zuid, Karel Lambrecht pr\u00e9voit un chiffre d’affaires d’environ 750 000 euros la premi\u00e8re ann\u00e9e.<\/p>\n\n\n\n

Deux concepts<\/h2>\n\n\n\n

L’approche des magasins de Berchem et Nieuw Zuid est d\u00e9lib\u00e9r\u00e9ment diff\u00e9rente. Ainsi, la charcuterie et le fromage sont propos\u00e9s en libre-service dans le magasin de Nieuw Zuid, contrairement \u00e0 Berchem o\u00f9 ils sont vendus au comptoir. Alors que Berchem dispose d’une \u00e9quipe \u00e9quivalente \u00e0 sept employ\u00e9s \u00e0 temps plein, Nieuw Zuid d\u00e9marre avec trois employ\u00e9s \u00e0 temps plein. En exploitant lui-m\u00eame deux concepts de magasins avec des surfaces, des effectifs et des m\u00e9thodes de travail diff\u00e9rents, Lambrecht peut pr\u00e9senter des chiffres, des marges et des processus transparents aux franchis\u00e9s potentiels. \u00ab Ils peuvent ainsi faire un choix \u00e9clair\u00e9 entre deux mod\u00e8les. En tant que franchis\u00e9, vous vous lancez dans un concept \u00e9prouv\u00e9 et rentable, avec le soutien n\u00e9cessaire en mati\u00e8re de marketing et de logistique \u00bb, explique Lambrecht.<\/p>\n\n\n\n

L’int\u00e9rieur du nouveau magasin, con\u00e7u par l’architecte d’int\u00e9rieur Lien Van den Broeck de Pantaloni Design \u00e0 Anvers, est un m\u00e9lange \u00e9l\u00e9gant d’inox. Par beau temps, les clients peuvent profiter de la vue sur un nouveau parc depuis la grande terrasse. La responsable du magasin, Jana Ruys (29 ans), souhaite faire d’Atelier N\u00b011 Nieuw Zuid un v\u00e9ritable centre communautaire: \u00ab Outre le magasin et le caf\u00e9, nous organiserons r\u00e9guli\u00e8rement des d\u00e9gustations et des ateliers, par exemple autour du th\u00e9 ou des accords fromages et vins. Gr\u00e2ce \u00e0 nos comptes Instagram et TikTok, nous tiendrons nos clients inform\u00e9s de toutes les offres et activit\u00e9s. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Atelier N\u00b011, le concept commercial qui combine une \u00e9picerie fine et un caf\u00e9, a ouvert les portes d’un deuxi\u00e8me magasin phare dans le quartier Nieuw Zuid \u00e0 Anvers. Il s’agit de la premi\u00e8re \u00e9tape d’un plan de croissance ambitieux. <\/p>\n","protected":false},"author":3,"featured_media":142351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1525],"topic":[276,247],"region":[561],"class_list":{"0":"post-142350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-atelier-n11","10":"topic-expansion","11":"topic-franchise","12":"region-anvers"},"acf":[],"yoast_head":"\nL'enseigne de magasins de quartier Atelier N\u00b011 vise \u00e0 ouvrir dix succursales - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Atelier N\u00b011, l'enseigne qui combine une \u00e9picerie fine et un bar \u00e0 caf\u00e9, a ouvert 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