{"id":142451,"date":"2026-02-18T15:56:58","date_gmt":"2026-02-18T14:56:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142451"},"modified":"2026-02-18T15:57:00","modified_gmt":"2026-02-18T14:57:00","slug":"pink-gellac-centralise-sa-logistique-pour-poursuivre-sa-croissance-europeenne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/pink-gellac-centralise-sa-logistique-pour-poursuivre-sa-croissance-europeenne\/","title":{"rendered":"Pink Gellac centralise sa logistique pour poursuivre sa croissance europ\u00e9enne"},"content":{"rendered":"\n<p><strong>Pink Gellac<\/strong> a transf\u00e9r\u00e9 l&rsquo;ensemble de ses op\u00e9rations logistiques dans un nouveau centre de distribution situ\u00e9 \u00e0 Bleskensgraaf, aux Pays-Bas. La marque de cosm\u00e9tiques pour les ongles centralise ses activit\u00e9s afin de faciliter son expansion et son internationalisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tout en un seul endroit<\/h2>\n\n\n\n<p>En raison de l&rsquo;expansion internationale de Pink Gellac, qui approvisionne \u00e0 la fois ses propres boutiques Colour et, depuis octobre, les magasins <strong>Douglas <\/strong>aux Pays-Bas et <strong>en <\/strong>Belgique, la complexit\u00e9 logistique a fortement augment\u00e9 ces derni\u00e8res ann\u00e9es, selon l&rsquo;entreprise n\u00e9erlandaise. Le sp\u00e9cialiste des ongles a donc opt\u00e9 pour un mod\u00e8le de distribution centralis\u00e9 : Pink Gellac a mis fin \u00e0 ses propres activit\u00e9s d&#8217;emballage et d&rsquo;assemblage \u00e0 la fin de 2025 et centralise tous ses processus logistiques \u00e0 partir d&rsquo;un seul point de stockage. <\/p>\n\n\n\n<p>Le changement devrait r\u00e9duire les mouvements de transport et augmente la flexibilit\u00e9. \u00ab Nous avons connu une forte croissance ces derni\u00e8res ann\u00e9es. Ce d\u00e9m\u00e9nagement nous permet de poser de nouvelles bases \u00e9volutives pour notre logistique \u00bb, explique Sander Groenendijk, directeur financier et des op\u00e9rations de Pink Gellac. \u00ab Le nouveau centre de distribution nous offre exactement ce dont nous avons besoin pour r\u00e9aliser nos ambitions internationales en tant que marque certifi\u00e9e B Corp. \u00bb<\/p>\n\n\n\n<p>Le nouveau centre est fortement automatis\u00e9 et dispose d&rsquo;une machine d&#8217;emballage qui utilise jusqu&rsquo;\u00e0 30 % de carton en moins par envoi \u00e0 un consommateur. Le site de Bleskensgraaf emploie \u00e9galement des personnes \u00e9loign\u00e9es du march\u00e9 du travail, qui effectuent \u00e9galement des t\u00e2ches d&rsquo;assemblage et de logistique pour Pink Gellac. Pink Gellac associe ainsi l&rsquo;efficacit\u00e9 op\u00e9rationnelle \u00e0 sa strat\u00e9gie RSE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pink Gellac a transf\u00e9r\u00e9 l&rsquo;ensemble de ses op\u00e9rations logistiques dans un nouveau centre de distribution situ\u00e9 \u00e0 Bleskensgraaf, dans la province de Zuid-Holland. La marque de cosm\u00e9tiques pour les ongles centralise ses activit\u00e9s afin de faciliter son expansion et son internationalisation.<\/p>\n","protected":false},"author":5,"featured_media":142452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[1488],"topic":[409],"region":[524],"class_list":["post-142451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-pink-gellac","topic-logistique","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pink Gellac centralise sa logistique pour poursuivre sa croissance europ\u00e9enne - RetailDetail 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