{"id":142459,"date":"2026-02-18T16:43:16","date_gmt":"2026-02-18T15:43:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142459"},"modified":"2026-02-18T16:43:17","modified_gmt":"2026-02-18T15:43:17","slug":"analyse-carrefour-belgique-peut-il-eviter-une-vente","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/analyse-carrefour-belgique-peut-il-eviter-une-vente\/","title":{"rendered":"[Analyse] Carrefour Belgique peut-il \u00e9viter une vente ?"},"content":{"rendered":"\n

La direction de Carrefour Belgique <\/strong>tente d’apaiser les esprits maintenant qu’il appara\u00eet que le pays n’est plus une priorit\u00e9 pour le groupe. Mais l’am\u00e9lioration des performances dans le pays n’a-t-elle pas pour seul objectif de faire grimper les prix de vente ?<\/p>\n\n\n\n

La porte restera-t-elle entrouverte ?<\/h2>\n\n\n\n

Malgr\u00e9 des chiffres l\u00e9g\u00e8rement meilleurs pour 2025 \u2013 une croissance modeste de 0,8 % sur base annuelle <\/a>et une \u00ab reprise durable de la rentabilit\u00e9 \u00bb, quoi que cela puisse signifier \u2013, le PDG Alexander Bompard ne voit plus de r\u00f4le important pour Carrefour Belgique<\/a> dans son nouveau plan strat\u00e9gique pour le groupe : il a besoin de toutes les ressources pour am\u00e9liorer la position du march\u00e9 en France, en Espagne et au Br\u00e9sil. C’est pourquoi, selon le communiqu\u00e9 de presse, toutes les options sont ouvertes pour les pays non strat\u00e9giques (dont la Pologne et l’Argentine) : une vente totale ou partielle, ou la \u00ab croissance \u00bb.<\/p>\n\n\n\n

Cette derni\u00e8re option semble laisser la porte ouverte : Carrefour Belgique peut-il sauver sa peau gr\u00e2ce \u00e0 des performances nettement meilleures ? Le volontarisme du PDG belge Geoffroy Gersdorff et de son \u00e9quipe n’y est pas \u00e9tranger : ils soulignent le revirement positif. \u00ab Les r\u00e9sultats de 2025 confirment le retour \u00e0 la rentabilit\u00e9. Cette reprise repose sur une ma\u00eetrise durable des co\u00fbts de distribution et une discipline stricte en mati\u00e8re de d\u00e9penses \u00bb, d\u00e9clare le d\u00e9taillant dans un communiqu\u00e9 de presse. \u00ab La priorit\u00e9 reste de renforcer la comp\u00e9titivit\u00e9. Cela est n\u00e9cessaire pour assurer l’avenir de l’entreprise et prot\u00e9ger l’emploi. \u00bb<\/p>\n\n\n\n

Ou est-elle grande ouverte aux candidats acheteurs ?<\/h2>\n\n\n\n

Les ouvertures dominicales dans les magasins int\u00e9gr\u00e9s auraient connu un d\u00e9marrage r\u00e9ussi. La satisfaction des clients est en hausse. Un budget de 60 millions d’euros est pr\u00e9vu pour la modernisation des magasins et des technologies de l’information en 2026. Le PDG d\u00e9voilera tr\u00e8s prochainement son plan strat\u00e9gique 2026-2028. Mais que pouvons-nous en attendre ? Malgr\u00e9 les engagements pris aupr\u00e8s des syndicats, les magasins int\u00e9gr\u00e9s continueront-ils \u00e0 \u00eatre privatis\u00e9s afin de r\u00e9duire les co\u00fbts structurels ? Et cela pourra-t-il sauver le d\u00e9taillant ?<\/p>\n\n\n\n

Une remarque de M. Bompard lors de la pr\u00e9sentation de mercredi matin renforce toutefois le doute : selon lui, les offres pour les pays non strat\u00e9giques restants ne refl\u00e8tent jusqu’\u00e0 pr\u00e9sent \u00ab pas la valeur potentielle \u00bb. C’est pourquoi le d\u00e9taillant se concentre d’abord sur l’am\u00e9lioration des performances op\u00e9rationnelles, tout en laissant la porte ouverte aux candidats \u00e0 la reprise.<\/p>\n\n\n\n

En d’autres termes, m\u00eame si Gersdorff parvient \u00e0 am\u00e9liorer significativement les r\u00e9sultats, rien ne garantit que le distributeur restera actif en Belgique. En effet, une poursuite de la reprise ne servirait qu’\u00e0 faire monter le prix en cas de vente \u00e9ventuelle. \u00c0 court terme, Carrefour ne quittera pas le pays, mais \u00e0 plus long terme, un d\u00e9part semble tout \u00e0 fait r\u00e9aliste, pour ne pas dire in\u00e9vitable…<\/p>\n","protected":false},"excerpt":{"rendered":"

La direction de Carrefour Belgique tente d’apaiser les esprits maintenant qu’il appara\u00eet que le pays n’est plus une priorit\u00e9 pour le groupe. 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