{"id":142524,"date":"2026-02-19T14:57:07","date_gmt":"2026-02-19T13:57:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142524"},"modified":"2026-02-19T14:57:08","modified_gmt":"2026-02-19T13:57:08","slug":"arla-tempere-les-attentes-apres-une-annee-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/arla-tempere-les-attentes-apres-une-annee-record\/","title":{"rendered":"Arla temp\u00e8re les attentes apr\u00e8s une ann\u00e9e record"},"content":{"rendered":"\n

Arla Foods<\/strong> a cl\u00f4tur\u00e9 l’ann\u00e9e 2025 avec un chiffre d’affaires record, mais s’attend \u00e0 une ann\u00e9e 2026 plus difficile en raison de la baisse des prix du march\u00e9. Comme cette baisse des prix soutiendra le pouvoir d’achat des consommateurs, l’entreprise vise une croissance ax\u00e9e sur le volume pour ses marques strat\u00e9giques.<\/p>\n\n\n\n

\u00ab Les marques restent pertinentes \u00bb<\/h2>\n\n\n\n

La coop\u00e9rative laiti\u00e8re danoise a d\u00e9clar\u00e9 un chiffre d’affaires de 15,1 milliards d’euros pour 2025, soutenu par une collecte record de 14,3 milliards de kilogrammes de lait. Le chiffre d’affaires des marques a augment\u00e9 de 6,9 % pour atteindre 7,03 milliards d’euros. \u00c0 l’instar de son concurrent FrieslandCampina<\/strong>, Arla a connu une ann\u00e9e contrast\u00e9e<\/a>: bien que la hausse des prix au premier semestre ait affect\u00e9 les volumes, la demande sous-jacente est rest\u00e9e intacte. \u00c0 mesure que le pouvoir d’achat s’est redress\u00e9, les consommateurs sont revenus vers les produits auxquels ils font confiance, rapporte l’entreprise. La dynamique des volumes s’est acc\u00e9l\u00e9r\u00e9e au second semestre pour atteindre 1,8 %. Sur l’ensemble de l’ann\u00e9e 2025, la croissance en volume s’est \u00e9tablie \u00e0 0,2 %.<\/p>\n\n\n\n

\u00ab Nos marques ont prouv\u00e9 leur valeur cette ann\u00e9e avec des chiffres de vente impressionnants. La forte reprise du volume au second semestre confirme que nos marques restent tr\u00e8s pertinentes. Le fait que nous terminions l’ann\u00e9e avec une croissance positive du volume et des performances de vente aussi solides prouve la robustesse de notre portefeuille \u00bb, a d\u00e9clar\u00e9 le PDG Peder Tuborgh.<\/p>\n\n\n\n

Pour 2026, Arla pr\u00e9voit un chiffre d’affaires consolid\u00e9 compris entre 13 et 14,1 milliards d’euros, en raison de la baisse des prix du march\u00e9 par rapport aux pics enregistr\u00e9s d\u00e9but 2025. Si la baisse des prix aura une incidence sur le chiffre d’affaires total, elle devrait \u00e9galement soutenir le pouvoir d’achat des consommateurs. Arla pr\u00e9voit donc un retour \u00e0 une croissance plus forte pour ses marques strat\u00e9giques, avec une croissance du chiffre d’affaires tir\u00e9e par les volumes de l’ordre de 1 \u00e0 3 %. La soci\u00e9t\u00e9 s’attend \u00e0 ce que les conditions de march\u00e9 volatiles de la fin de l’ann\u00e9e derni\u00e8re se maintiennent en 2026 et s’att\u00e9nuent au cours de l’ann\u00e9e \u00e0 mesure que l’offre et la demande s’ajustent.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Arla Foods a cl\u00f4tur\u00e9 l’ann\u00e9e 2025 avec un chiffre d’affaires record, mais s’attend \u00e0 une ann\u00e9e 2026 plus difficile en raison de la baisse des prix du march\u00e9. Comme cette baisse des prix soutiendra le pouvoir d’achat des consommateurs, l’entreprise vise une croissance ax\u00e9e sur le volume pour ses marques strat\u00e9giques.<\/p>\n","protected":false},"author":10,"featured_media":142525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[854],"topic":[266],"region":[],"class_list":{"0":"post-142524","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-arla","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"\nArla temp\u00e8re les attentes apr\u00e8s une ann\u00e9e record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Arla Foods a cl\u00f4tur\u00e9 l'ann\u00e9e 2025 avec un 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