{"id":142543,"date":"2026-02-19T19:05:00","date_gmt":"2026-02-19T18:05:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142543"},"modified":"2026-02-19T17:23:58","modified_gmt":"2026-02-19T16:23:58","slug":"planet-b-lance-une-nouvelle-marque-de-produits-menagers-powr","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/planet-b-lance-une-nouvelle-marque-de-produits-menagers-powr\/","title":{"rendered":"Planet B lance une nouvelle marque de produits m\u00e9nagers, Powr"},"content":{"rendered":"\n<p>Moins d&rsquo;un an apr\u00e8s sa fusion avec Brauzz, l&rsquo;entreprise \u00e0 impact social <strong>Planet B<\/strong>, le fabricant de Wondr, lance une nouvelle marque de produits m\u00e9nagers sains et sans microplastiques. Powr vise d&#8217;embl\u00e9e une distribution nationale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avec des probiotiques et des enzymes<\/h2>\n\n\n\n<p>Les marques Brauzz et Klaaar font place \u00e0 une nouvelle marque de produits m\u00e9nagers qui combine l&rsquo;expertise des deux entreprises. Powr est synonyme de produits de lavage et de nettoyage efficaces, sains et innovants, exempts de microplastiques, de plastiques jetables et d&rsquo;autres substances nocives. Planet B souhaite ainsi sortir de sa niche : Powr ne veut plus \u00eatre la meilleure alternative durable, mais le choix logique, en ligne et dans le caddie lors des courses hebdomadaires. \u00c0 court terme, la marque vise une large disponibilit\u00e9 nationale.<\/p>\n\n\n\n<p>L&rsquo;offre va des bandes de lavage aux pastilles pour lave-vaisselle en passant par les p\u00e2tes \u00e0 r\u00e9curer min\u00e9rales. Une s\u00e9rie de nouveaux produits suivra en mars, notamment un nettoyant multi-usages, un nettoyant pour toilettes et un booster de parfum. Powr se distingue par son accent sur la \u00ab haute performance \u00bb gr\u00e2ce \u00e0 la biotechnologie. Les formules sont enrichies en probiotiques vivants et en enzymes. Ces innovations permettent non seulement un nettoyage plus en profondeur \u00e0 des temp\u00e9ratures plus basses, mais cr\u00e9ent \u00e9galement un microbiome sain sur les textiles et les surfaces, ce qui permet de conserver plus longtemps la fra\u00eecheur et de r\u00e9duire activement les odeurs.<\/p>\n\n\n\n<p>Planet B et Brauzz <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/planet-b-et-brauzz-sunissent-de-leffraction-a-la-fusion\/\">ont fusionn\u00e9 en mai 2025<\/a> et ont r\u00e9alis\u00e9 ensemble un chiffre d&rsquo;affaires de 10 millions d&rsquo;euros l&rsquo;ann\u00e9e derni\u00e8re, avec 46 employ\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moins d&rsquo;un an apr\u00e8s sa fusion avec Brauzz, l&rsquo;entreprise \u00e0 impact social Planet B, le fabricant de Wondr, lance une nouvelle marque de produits m\u00e9nagers sains et sans microplastiques. Powr vise d&#8217;embl\u00e9e une distribution nationale.<\/p>\n","protected":false},"author":3,"featured_media":142542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[1439],"topic":[462],"region":[226],"class_list":["post-142543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-planet-b","topic-innovation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planet B lance une nouvelle marque de produits m\u00e9nagers, Powr - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Moins d&#039;un an apr\u00e8s sa fusion avec Brauzz, l&#039;entreprise \u00e0 impact 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