{"id":142639,"date":"2026-02-23T08:30:03","date_gmt":"2026-02-23T07:30:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142639"},"modified":"2026-02-27T17:23:31","modified_gmt":"2026-02-27T16:23:31","slug":"aldi-qui-fete-ses-50-ans-poursuit-son-expansion-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-qui-fete-ses-50-ans-poursuit-son-expansion-en-belgique\/","title":{"rendered":"Aldi, qui f\u00eate ses 50 ans, poursuit son expansion en Belgique"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 630)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"630\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-142633\" 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/FPOBE1272-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/FPOBE1272-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/FPOBE1272-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/FPOBE1272-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/FPOBE1272-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/FPOBE1272-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-142637\" data-id=\"142637\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/HQCEE2015-1024x683.jpg\" 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001018-Oud-Turnhout-01-12-1983.avif 671w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001018-Oud-Turnhout-01-12-1983-300x175.avif 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001018-Oud-Turnhout-01-12-1983-190x111.avif 190w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001018-Oud-Turnhout-01-12-1983-423x248.avif 423w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"368\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-142631\" data-id=\"142631\" data-aspect-ratio=\"658 \/ 368\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001051-Balen-02-03-1978.avif\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001051-Balen-02-03-1978.avif 658w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001051-Balen-02-03-1978-300x168.avif 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"281\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-142634\" data-id=\"142634\" data-aspect-ratio=\"538 \/ 281\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001007-Schoten-14-04-1977.avif\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001007-Schoten-14-04-1977.avif 538w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001007-Schoten-14-04-1977-300x157.avif 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/BE001007-Schoten-14-04-1977-345x180.avif 345w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"470\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-142635\" data-id=\"142635\" data-aspect-ratio=\"462 \/ 470\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Geel-1976_ALDI-Belgium_restored.avif\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Geel-1976_ALDI-Belgium_restored.avif 462w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Geel-1976_ALDI-Belgium_restored-295x300.avif 295w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Geel-1976_ALDI-Belgium_restored-73x73.avif 73w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Il y a cinquante ans, <strong>Aldi <\/strong>ouvrait son premier magasin belge \u00e0 Geel. Aujourd&rsquo;hui, l&rsquo;enseigne compte 445 points de vente et son assortiment est pass\u00e9 de 450 \u00e0 1 750 produits, avec des marques maison fortes comme fil conducteur. Cette ann\u00e9e, le discounter ouvrira 5 nouveaux magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Croissance rapide<\/h2>\n\n\n\n<p>Avec une offre d&rsquo;environ 450 produits, Aldi a fait d\u00e9couvrir le discount aux Belges le 26 f\u00e9vrier 1976, avec des marques maison telles que River (boissons rafra\u00eechissantes), Milsa (produits laitiers), Panda (snacks) et Tandil (produits d&rsquo;entretien) : selon le discounter, elles sont de qualit\u00e9 \u00e9quivalente et souvent deux fois moins ch\u00e8res que les marques A. La croissance d&rsquo;Aldi est synchrone avec la part des marques propres dans le panier d&rsquo;achat belge, qui est aujourd&rsquo;hui d&rsquo;environ 42 %. Actuellement, l&rsquo;offre quotidienne du discounter compte environ 1 750 produits, dont 90 % sont des marques propres. Cette offre est compl\u00e9t\u00e9e chaque semaine par une centaine de produits temporaires et des promotions suppl\u00e9mentaires.<\/p>\n\n\n\n<p>Le discounter a \u00e9galement connu une croissance fulgurante en termes de nombre de points de vente : en quelques ann\u00e9es \u00e0 peine, plus d&rsquo;une centaine de magasins Aldi ont vu le jour en Flandre. Dans les ann\u00e9es 80, le discounter a doubl\u00e9 son parc de magasins et s&rsquo;est implant\u00e9 en Wallonie, plus pr\u00e9cis\u00e9ment dans la r\u00e9gion de Charleroi et des Cantons de l&rsquo;Est.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des magasins en pleine expansion<\/h2>\n\n\n\n<p>Au vu de l&rsquo;assortiment limit\u00e9 des premi\u00e8res ann\u00e9es, des surfaces de vente plus petites, g\u00e9n\u00e9ralement inf\u00e9rieures \u00e0 500 m\u00b2, suffisaient souvent. \u00c0 mesure que le concept de discount a connu un succ\u00e8s croissant, l&rsquo;offre s&rsquo;est \u00e9galement \u00e9largie. Les promotions bien connues sur les produits non alimentaires ont trouv\u00e9 leur place, mais les produits frais ont \u00e9galement pris une place de plus en plus importante. La surface moyenne des magasins est pass\u00e9e \u00e0 environ 1 200 m\u00b2.<\/p>\n\n\n\n<p>Aldi compte aujourd&rsquo;hui 445 magasins en Belgique, soit le plus grand nombre de magasins sous une m\u00eame enseigne dans notre pays. Le discounter continue de miser sur l&rsquo;expansion : cette ann\u00e9e, cinq nouveaux magasins viendront s&rsquo;ajouter \u00e0 une quinzaine d&rsquo;agrandissements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a cinquante ans, Aldi ouvrait son premier magasin belge \u00e0 Geel. Aujourd\u2019hui, l\u2019enseigne compte 445 points de vente et son assortiment est pass\u00e9 de 450 \u00e0 1 750 produits, avec des marques maison fortes comme fil conducteur. Cette ann\u00e9e, le discounter ouvrira 5 nouveaux magasins.<\/p>\n","protected":false},"author":3,"featured_media":142640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[276],"region":[226],"class_list":{"0":"post-142639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-aldi","10":"topic-expansion","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi, qui f\u00eate ses 50 ans, poursuit son expansion en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Il y a cinquante ans, Aldi ouvrait son premier magasin belge \u00e0 Geel. 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