{"id":142720,"date":"2026-02-24T09:26:15","date_gmt":"2026-02-24T08:26:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142720"},"modified":"2026-02-24T09:26:16","modified_gmt":"2026-02-24T08:26:16","slug":"les-supermarches-en-ligne-durables-pieter-pot-et-andy-fusionnent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-en-ligne-durables-pieter-pot-et-andy-fusionnent\/","title":{"rendered":"Les supermarch\u00e9s en ligne durables Pieter Pot et Andy fusionnent"},"content":{"rendered":"\n<p>Le supermarch\u00e9 en ligne n\u00e9erlandais sans emballage <strong>Pieter Pot<\/strong> et le livreur de boissons belge <strong>Andy <\/strong>s&rsquo;associent. Ensemble, ils souhaitent cr\u00e9er la premi\u00e8re cha\u00eene de supermarch\u00e9s internationale sans emballages jetables au Benelux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Du red\u00e9marrage \u00e0 l&rsquo;\u00e9conomie d&rsquo;\u00e9chelle<\/h2>\n\n\n\n<p>Les deux entreprises unissent leurs forces avec pour mission d&rsquo;imposer les emballages consign\u00e9s comme nouvelle norme, afin de r\u00e9duire structurellement la montagne de d\u00e9chets. \u00ab Nous avons d\u00e9sormais l&rsquo;envergure n\u00e9cessaire pour acc\u00e9l\u00e9rer le changement durable dans le secteur des supermarch\u00e9s \u00bb, d\u00e9clare Dries Vander Stichele, cofondateur d&rsquo;Andy. L&rsquo;accent est mis sur la poursuite de la croissance, l&rsquo;efficacit\u00e9 op\u00e9rationnelle et l&rsquo;attraction de nouveaux clients.<\/p>\n\n\n\n<p>La fusion intervient toutefois apr\u00e8s une p\u00e9riode mouvement\u00e9e pour les deux acteurs. Pieter Pot, fond\u00e9e en 2019, a d&rsquo;abord connu une croissance rapide pour atteindre un chiffre d&rsquo;affaires de 10 millions d&rsquo;euros, mais a fait faillite en 2023. Une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pieter-pot-enregistre-un-nombre-record-de-commandes-apres-sa-relance\/\">campagne de financement participatif a sauv\u00e9 l&rsquo;entreprise<\/a>. Andy, active depuis 2020, a \u00e9galement mis la cl\u00e9 sous la porte en 2023, mais a pris <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-service-de-livraison-andy-se-relance\/\">un nouveau d\u00e9part en 2024 avec un mod\u00e8le commercial plus efficace<\/a>.<\/p>\n\n\n\n<p>Aujourd&rsquo;hui, les deux entreprises fusionnent pour former une seule organisation avec deux marques grand public : Pieter Pot reste actif aux Pays-Bas, Andy en Belgique. Les clients b\u00e9n\u00e9ficient d&rsquo;un assortiment plus large, de frais d&rsquo;exp\u00e9dition r\u00e9duits et d&rsquo;un impact commun : \u00e0 ce jour, les deux entreprises ont d\u00e9j\u00e0 retir\u00e9 10 millions d&#8217;emballages jetables de la cha\u00eene.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Ecovenience \u00bb comme mod\u00e8le \u00e9conomique<\/h2>\n\n\n\n<p>La nouvelle entreprise fusionn\u00e9e est d\u00e9sormais dirig\u00e9e par Jouri Schoemaker, Pieter-Jan Wouters et Dries Vander Stichele, les cofondateurs d&rsquo;Andy. \u00ab Ensemble, nous pouvons r\u00e9aliser notre mission beaucoup plus rapidement \u00bb, d\u00e9clare Pieter-Jan Wouters. \u00ab Faire ses courses sans emballage devient ainsi plus accessible \u00e0 un groupe beaucoup plus large. \u00bb<\/p>\n\n\n\n<p>La nouvelle cha\u00eene fonctionne avec un syst\u00e8me circulaire de bocaux et de bouteilles en verre r\u00e9utilisables, qui sont r\u00e9utilis\u00e9s en moyenne plus de 40 fois.  Jouri Schoemaker, PDG de Pieter Pot, parle d&rsquo;\u00ab ecovenience \u00bb : \u00ab Nous prouvons que durabilit\u00e9 et commodit\u00e9 peuvent aller de pair. Gr\u00e2ce \u00e0 cette augmentation d&rsquo;\u00e9chelle, nous pouvons amplifier cet effet dans tout le Benelux.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le supermarch\u00e9 en ligne n\u00e9erlandais sans emballage Pieter Pot et le livreur de boissons belge Andy s&rsquo;associent. Ensemble, ils souhaitent cr\u00e9er la premi\u00e8re cha\u00eene de supermarch\u00e9s internationale sans emballages jetables au Benelux.<\/p>\n","protected":false},"author":5,"featured_media":142721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[819,499],"topic":[282],"region":[324],"class_list":{"0":"post-142720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-andy","11":"company-pieter-pot","12":"topic-acquisition","13":"region-benelux"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les supermarch\u00e9s en ligne durables Pieter Pot 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