{"id":142756,"date":"2026-02-24T13:26:46","date_gmt":"2026-02-24T12:26:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142756"},"modified":"2026-02-24T13:26:47","modified_gmt":"2026-02-24T12:26:47","slug":"shein-ouvre-cinq-nouveaux-magasins-dans-les-grands-magasins-francais-bhv","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-ouvre-cinq-nouveaux-magasins-dans-les-grands-magasins-francais-bhv\/","title":{"rendered":"Shein ouvre cinq nouveaux magasins fran\u00e7ais chez BHV"},"content":{"rendered":"\n<p><strong>Shein <\/strong>ouvre finalement ses nouveaux points de vente au sein des grands magasins <strong>BHV<\/strong>. Mercredi 25 f\u00e9vrier, les corners ouvrent leurs portes \u00e0 Limoges, Angers, Dijon, Grenoble et Reims. Initialement, ils devaient ouvrir d\u00e8s le mois de novembre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Il a fallu attendre<\/h2>\n\n\n\n<p>Ce qui devait \u00eatre \u00ab<a href=\"https:\/\/www.bfmtv.com\/economie\/entreprises\/ils-devaient-ouvrir-la-semaine-prochaine-le-proprietaire-du-bhv-annonce-que-l-ouverture-des-magasins-shein-est-reportee-de-quelques-jours-ou-de-quelques-semaines_AV-202511140522.html\">un report de quelques jours ou quelques semaines<\/a> \u00bb a finalement dur\u00e9 plusieurs mois : le g\u00e9ant chinois de la mode ultra-rapide devait ouvrir des corners \u00e0 Reims et Dijon le 18 novembre, puis \u00e0 Limoges le 21 novembre, mais ne le fait que maintenant. Fr\u00e9d\u00e9ric Merlin, propri\u00e9taire de BHV, souhaitait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-chaine-francaise-de-grands-magasins-bhv-reporte-louverture-de-cinq-magasins-shein\/\">d&rsquo;abord analyser les performances du premier magasin<\/a> \u00e0 Paris.<\/p>\n\n\n\n<p>Ce qui est compr\u00e9hensible, car le lancement au BHV Marais s&rsquo;est av\u00e9r\u00e9 particuli\u00e8rement tumultueux. Le battage m\u00e9diatique autour de l&rsquo;ouverture a co\u00efncid\u00e9 avec la <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/shein-interdit-les-poupees-sexuelles-apres-la-polemique-autour-de-la-pornographie-infantile\/\">d\u00e9couverte de produits ill\u00e9gaux (poup\u00e9es p\u00e9dosexues et armes)<\/a> sur la plateforme, ce qui a donn\u00e9 lieu \u00e0 des appels au boycott, des actions de protestation et m\u00eame une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/shein-echappe-a-la-suspension-en-france\/\">tentative du gouvernement fran\u00e7ais d&rsquo;interdire la boutique en ligne<\/a>. Plusieurs marques se sont \u00e9galement retir\u00e9es de BHV. Dans le m\u00eame temps, l&rsquo;attention m\u00e9diatique a provoqu\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/bombe-puante-suspension-durgence-et-heures-dattente-voici-comment-sest-deroulee-louverture-du-magasin-shein-a-paris\/\">une v\u00e9ritable ru\u00e9e vers le magasin<\/a>, qui semble toutefois s&rsquo;\u00eatre fortement calm\u00e9e depuis. Il fallait donc faire preuve d&rsquo;un peu de patience pour se faire une id\u00e9e pr\u00e9cise de la situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9j\u00e0 en solde<\/h2>\n\n\n\n<p>Entre-temps, BHV a adapt\u00e9 la taille et l&rsquo;assortiment des nouveaux corners en fonction du nombre de visiteurs et des r\u00e9sultats de vente dans la capitale. Les cinq magasins Shein disposeront d\u00e9sormais d&rsquo;une surface comprise entre 400 et 1 000 m\u00e8tres carr\u00e9s, selon leur emplacement. BHV d\u00e9ploie le concept par \u00e9tapes. SGM, le propri\u00e9taire de BHV, compte sur ce d\u00e9ploiement pour augmenter la fr\u00e9quentation et attirer un public plus jeune.<\/p>\n\n\n\n<p>\u00c0 noter : l&rsquo;offre dans les nouveaux corners se compose encore principalement de v\u00eatements d&rsquo;hiver. Comme les ouvertures \u00e9taient initialement pr\u00e9vues pour novembre et d\u00e9cembre, les magasins ont d\u00e9j\u00e0 re\u00e7u ces stocks. \u00c0 partir d&rsquo;avril, l&rsquo;offre changera. Par cons\u00e9quent, les grands magasins locaux doivent <a href=\"https:\/\/www.lsa-conso.fr\/shein-au-bhv-les-ouvertures-dans-les-magasins-de-province-sont-reportees-annonce-frederic-merlin-le-patron-de-l-enseigne,463220\">vendre leurs stocks le plus rapidement possible<\/a>: LSA remarque qu&rsquo;\u00e0 Dijon, des affiches annoncent d\u00e9j\u00e0 des r\u00e9ductions de 40 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shein ouvre finalement ses nouveaux points de vente au sein des grands magasins BHV. Mercredi 25 f\u00e9vrier, les corners ouvrent leurs portes \u00e0 Limoges, Angers, Dijon, Grenoble et Reims. Initialement, ils devaient ouvrir d\u00e8s le mois de novembre.<\/p>\n","protected":false},"author":5,"featured_media":142757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1878,571],"topic":[310],"region":[342],"class_list":{"0":"post-142756","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-bhv","11":"company-shein","12":"topic-ouverture-de-magasin","13":"region-france"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shein ouvre cinq nouveaux magasins fran\u00e7ais chez BHV - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Shein ouvre finalement ses nouveaux points de vente chez BHV. 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