{"id":142762,"date":"2026-02-24T14:40:05","date_gmt":"2026-02-24T13:40:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142762"},"modified":"2026-02-24T14:40:06","modified_gmt":"2026-02-24T13:40:06","slug":"jde-peets-croissance-due-a-une-augmentation-de-20-du-prix-du-cafe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jde-peets-croissance-due-a-une-augmentation-de-20-du-prix-du-cafe\/","title":{"rendered":"JDE Peet&rsquo;s : croissance due \u00e0 une augmentation de 20 % du prix du caf\u00e9"},"content":{"rendered":"\n<p>En 2025, <strong>JDE Peet&rsquo;s<\/strong> a d\u00fb augmenter consid\u00e9rablement ses prix afin de compenser les prix historiquement \u00e9lev\u00e9s des grains de caf\u00e9. La soci\u00e9t\u00e9 m\u00e8re de Douwe Egberts, Senseo et L&rsquo;OR a augment\u00e9 ses prix de 19,5 % en moyenne. Malgr\u00e9 une baisse des volumes, le chiffre d&rsquo;affaires a tout de m\u00eame augment\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une inflation sans pr\u00e9c\u00e9dent<\/h2>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, le chiffre d&rsquo;affaires de JDE Peet&rsquo;s a augment\u00e9 de 12,3 % pour atteindre 9,921 milliards d&rsquo;euros, mais cette croissance est presque enti\u00e8rement due \u00e0 des hausses de prix : le volume a diminu\u00e9 de 4,3 %. L&rsquo;entreprise parle elle-m\u00eame d&rsquo;une \u00ab inflation sans pr\u00e9c\u00e9dent du caf\u00e9 (vert) \u00bb : l&rsquo;inflation totale des co\u00fbts s&rsquo;est \u00e9lev\u00e9e \u00e0 1,6 milliard d&rsquo;euros.<\/p>\n\n\n\n<p>JDE Peet&rsquo;s a r\u00e9agi en prenant des mesures de productivit\u00e9 et en augmentant ses prix, mais ces derni\u00e8res mesures n&rsquo;ont \u00e9t\u00e9 prises, selon ses propres dires, \u00ab que lorsque cela \u00e9tait in\u00e9vitable \u00bb. Les d\u00e9taillants europ\u00e9ens se sont toutefois oppos\u00e9s \u00e0 la hausse des prix d&rsquo;achat, ce qui a conduit \u00e0 des rayons vides chez Delhaize, Edeka et Aldi, entre autres. Le groupe parle de \u00ab mesures de r\u00e9torsion pendant les n\u00e9gociations de prix avec les cha\u00eenes de magasins \u00bb. En Europe, les volumes ont ainsi baiss\u00e9 de 8 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9conomies et rachat<\/h2>\n\n\n\n<p>Le PDG Rafa Oliveira qualifie n\u00e9anmoins 2025 de \u00ab tr\u00e8s bonne ann\u00e9e pour JDE Peet&rsquo;s \u00bb : il a r\u00e9ussi \u00e0 maintenir le b\u00e9n\u00e9fice d&rsquo;exploitation \u00e0 son niveau. L&rsquo;EBIT ajust\u00e9 a augment\u00e9 de 1,2 % en termes organiques pour atteindre 1,3 milliard d&rsquo;euros. Dans le cadre de la nouvelle strat\u00e9gie \u00ab Reignite the Amazing \u00bb, l&rsquo;entreprise a r\u00e9alis\u00e9 70 millions d&rsquo;euros d&rsquo;\u00e9conomies suppl\u00e9mentaires en 2025 : des licenciements ont eu lieu au si\u00e8ge social et le groupe s&rsquo;est s\u00e9par\u00e9 d&rsquo;activit\u00e9s non essentielles, notamment la branche th\u00e9 en Turquie et trois usines au Royaume-Uni, au Br\u00e9sil et aux \u00c9tats-Unis.<\/p>\n\n\n\n<p>D\u00e9but avril ou au plus tard au d\u00e9but du deuxi\u00e8me trimestre, le rachat pr\u00e9vu par <strong>Keurig Dr Pepper<\/strong> devrait \u00e9galement \u00eatre finalis\u00e9. Ce groupe am\u00e9ricain souhaite racheter JDE Peet&rsquo;s pour environ 18 milliards de dollars. Afin de conclure l&rsquo;accord, Keurig Dr Pepper a lev\u00e9 cette semaine 1,5 milliard de dollars de financement par actions aupr\u00e8s d&rsquo;investisseurs \u00e0 long terme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2025, JDE Peet&rsquo;s a d\u00fb augmenter consid\u00e9rablement ses prix afin de compenser les prix historiquement \u00e9lev\u00e9s des grains de caf\u00e9. La soci\u00e9t\u00e9 m\u00e8re de Douwe Egberts, Senseo et L&rsquo;OR a augment\u00e9 ses prix de 19,5 % en moyenne. Malgr\u00e9 une baisse des volumes, le chiffre d&rsquo;affaires a tout de m\u00eame augment\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":142763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[315],"people":[],"extra":[43],"company":[747,1780],"topic":[266],"region":[],"class_list":{"0":"post-142762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-koffie","10":"extra-plus","11":"company-jde-peets","12":"company-keurig-dr-pepper","13":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JDE Peet&#039;s : croissance due \u00e0 une augmentation de 20 % du prix 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