{"id":142772,"date":"2026-02-24T16:10:47","date_gmt":"2026-02-24T15:10:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142772"},"modified":"2026-02-24T16:10:47","modified_gmt":"2026-02-24T15:10:47","slug":"bonnes-affaires-dans-le-rayon-de-la-biere-les-brasseurs-multiplient-les-reductions","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bonnes-affaires-dans-le-rayon-de-la-biere-les-brasseurs-multiplient-les-reductions\/","title":{"rendered":"Bonnes affaires dans le rayon de la bi\u00e8re : les brasseurs multiplient les r\u00e9ductions"},"content":{"rendered":"\n<p>Une nouvelle guerre des prix fait rage sur le march\u00e9 belge de la bi\u00e8re : <strong>Carrefour <\/strong>propose une offre 1+1 gratuit sur les caisses de Cristal ou de Maes, tandis que <strong>Spar <\/strong>vend des caisses de Jupiler \u00e0 moiti\u00e9 prix. <strong>Albert Heijn<\/strong> offre deux caisses de Cristal pour le prix d&rsquo;une. S&rsquo;agit-il d&rsquo;une co\u00efncidence ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La pils sous pression<\/h2>\n\n\n\n<p>Les promotions actuelles sont remarquables, mais <strong>AB InBev<\/strong> nie que le g\u00e9ant brassicole tente ainsi de relancer des ventes en baisse. Il s&rsquo;agit d&rsquo;une \u00ab promotion exceptionnelle chez un seul d\u00e9taillant \u00bb, souligne le porte-parole Aron Wils dans le Gazet van Antwerpen. \u00ab En 2025, on observe m\u00eame une <a href=\"https:\/\/www.gva.be\/binnenland\/ongeziene-prijzenslag-op-pilsbier-er-heerst-paniek-in-de-brouwerswereld\/136409681.html\">tr\u00e8s l\u00e9g\u00e8re croissance des ventes de bi\u00e8re<\/a> dans les supermarch\u00e9s \u00bb, ajoute Wils.<\/p>\n\n\n\n<p>Pourtant, la bi\u00e8re, en particulier la pils classique, est sous pression. La consommation de bi\u00e8re en Belgique <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-consommation-de-biere-a-chute-dun-cinquieme-en-dix-ans-en-belgique\/\">a baiss\u00e9 d&rsquo;un cinqui\u00e8me en dix ans<\/a>, et les Belges, traditionnellement amateurs de bi\u00e8re, ne sont certainement pas les seuls dans ce cas. Ce ph\u00e9nom\u00e8ne se refl\u00e8te \u00e9galement dans les chiffres des producteurs de bi\u00e8re. AB InBev, le plus grand brasseur au monde, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-mise-sur-une-annee-sportive-alors-que-la-consommation-de-biere-recule\/\">a vendu 2,3 % de bi\u00e8re en moins l&rsquo;ann\u00e9e derni\u00e8re<\/a>. Sans <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carlsberg-depasse-les-attentes-mais-met-en-garde-contre-une-annee-2026-difficile\/\">les boissons rafra\u00eechissantes de Britvic<\/a>, <strong>Carlsberg <\/strong>aurait \u00e9galement vu son volume baisser, et <strong>Heineken <\/strong><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-supprime-jusqua-6-000-emplois-apres-une-annee-morose\/\">supprime m\u00eame 5 000 \u00e0 6 000 emplois<\/a> apr\u00e8s une ann\u00e9e morose.<\/p>\n\n\n\n<p>Ce n&rsquo;est donc pas la premi\u00e8re fois que les brasseurs se livrent bataille dans les supermarch\u00e9s : d\u00e9but d\u00e9cembre, une petite guerre des bi\u00e8res a \u00e9clat\u00e9 lorsque Albert Heijn Belgique a propos\u00e9 trois caisses de Jupiler au prix de 30 euros. Aussit\u00f4t, d&rsquo;autres marques et d&rsquo;autres cha\u00eenes de supermarch\u00e9s ont propos\u00e9 des bi\u00e8res avec des r\u00e9ductions allant de 25 % \u00e0 plus de 40 %. Pourtant, il s&rsquo;agit d&rsquo;une \u00ab strat\u00e9gie qui <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/guerre-de-la-biere-dans-les-supermarches-belges\/\">ne fait que renforcer l&rsquo;image bon march\u00e9 de la bi\u00e8re blonde belge<\/a> \u00bb, comme nous l&rsquo;avions d\u00e9j\u00e0 finement remarqu\u00e9 chez RetailDetail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle guerre des prix fait rage sur le march\u00e9 belge de la bi\u00e8re : Carrefour propose une offre 1+1 gratuit sur les caisses de Cristal ou de Maes, tandis que chez Spar, les caisses de Jupiler sont \u00e0 moiti\u00e9 prix. Albert Heijn offre deux caisses de Cristal pour le prix d&rsquo;une. Co\u00efncidence ou y a-t-il autre chose ?<\/p>\n","protected":false},"author":5,"featured_media":142773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[241,765,130],"topic":[386],"region":[226],"class_list":{"0":"post-142772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-ab-inbev","10":"company-carlsberg","11":"company-heineken","12":"topic-fmcg","13":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonnes affaires dans le rayon de la bi\u00e8re : les brasseurs multiplient les r\u00e9ductions - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une nouvelle guerre des prix fait rage sur le march\u00e9 belge de la bi\u00e8re : de 1+1 gratuit sur les caisses de Cristal ou de Maes, \u00e0 des caisses de Jupiler \u00e0 moiti\u00e9 prix. 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