{"id":142783,"date":"2026-02-25T09:29:01","date_gmt":"2026-02-25T08:29:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142783"},"modified":"2026-02-25T09:29:03","modified_gmt":"2026-02-25T08:29:03","slug":"pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/","title":{"rendered":"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d&rsquo;autres retailers"},"content":{"rendered":"\n<p><strong>Ingka Group<\/strong>, l&rsquo;exploitant des magasins<strong> IKEA<\/strong>, loue une partie de son magasin \u00e0 Croydon, au Royaume-Uni, \u00e0 <strong>Decathlon<\/strong>. Au printemps, le premier magasin de sport ouvrira ses portes dans un magasin IKEA, mais d&rsquo;autres suivront probablement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 la recherche de trafic<\/h2>\n\n\n\n<p>Pour la premi\u00e8re fois, IKEA accueille une autre marque mondiale dans l&rsquo;un de ses embl\u00e9matiques \u00ab bo\u00eetes bleues \u00bb. Le magasin Decathlon disposera de sa propre entr\u00e9e et occupera 1 188 m\u00e8tres carr\u00e9s au sein du magasin britannique de 25 000 m\u00e8tres carr\u00e9s. Le concept fonctionne comme une unit\u00e9 ind\u00e9pendante, mais partage le m\u00eame emplacement. Ingka Group teste ainsi un mod\u00e8le dans lequel des d\u00e9taillants compl\u00e9mentaires op\u00e8rent sous un m\u00eame toit.<\/p>\n\n\n\n<p>Javier Qui\u00f1ones, directeur commercial chez Ingka Group, souhaite ainsi offrir aux clients plus de \u00ab commodit\u00e9, d&rsquo;inspiration et un choix plus large \u00bb, mais pour la cha\u00eene, il s&rsquo;agit avant tout d&rsquo;attirer davantage de visiteurs. Le nombre de visiteurs dans le monde a augment\u00e9 de 1,3 % l&rsquo;ann\u00e9e derni\u00e8re, mais selon Qui\u00f1ones, ce rythme de croissance doit s&rsquo;acc\u00e9l\u00e9rer. Avec l&rsquo;int\u00e9gration de marques externes, IKEA esp\u00e8re g\u00e9n\u00e9rer un trafic suppl\u00e9mentaire et rendre les m\u00e8tres carr\u00e9s plus productifs.<\/p>\n\n\n\n<p>Ingka Group, qui repr\u00e9sente 87 % des ventes mondiales d&rsquo;IKEA, a enregistr\u00e9 l&rsquo;ann\u00e9e derni\u00e8re son chiffre d&rsquo;affaires annuel le plus bas depuis 2021. Le d\u00e9taillant recherche donc des formats de magasins plus adapt\u00e9s \u00e0 l&rsquo;air du temps, allant des petits magasins urbains aux centres commerciaux multifonctionnels. La nouvelle initiative \u00e0 Croydon sert de projet pilote \u00e0 plus grande \u00e9chelle, apr\u00e8s que le groupe Ingka ait annonc\u00e9 des collaborations similaires sur d&rsquo;autres march\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En Autriche et en Su\u00e8de \u00e9galement<\/h2>\n\n\n\n<p>En Autriche, Ingka Group investit 11 millions d&rsquo;euros dans la plus grande r\u00e9novation du magasin de Klagenfurt depuis son ouverture il y a dix-sept ans. Apr\u00e8s la r\u00e9novation \u00e0 l&rsquo;automne 2026, IKEA mettra environ 2 600 m\u00e8tres carr\u00e9s \u00e0 la disposition de d\u00e9taillants externes, dont la cha\u00eene de magasins discount <strong>Thomas Philipps<\/strong>. Les clients y trouveront \u00e9galement de nouvelles zones interactives pour les familles et des id\u00e9es suppl\u00e9mentaires pour l&rsquo;am\u00e9nagement int\u00e9rieur.<\/p>\n\n\n\n<p>En Su\u00e8de, un projet pilote est en cours depuis fin 2025 avec le d\u00e9taillant d&rsquo;\u00e9lectronique <strong>Kjell &amp; Company<\/strong> dans les magasins de Stockholm et Kalmar. La collaboration se concentre sur les produits domotiques et technologiques qui s&rsquo;inscrivent dans la gamme IKEA. La phase de test durera dix-huit mois, afin que le groupe Ingka puisse \u00e9valuer le concept avant d&rsquo;envisager un d\u00e9ploiement plus large.<\/p>\n\n\n\n<p>Pour les exercices 2024 \u00e0 2026, Ingka Group consacrera plus de 5 milliards d&rsquo;euros \u00e0 l&rsquo;ouverture de nouveaux magasins et \u00e0 la modernisation des magasins existants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ingka Group, l&rsquo;exploitant des magasins IKEA, loue une partie de son magasin \u00e0 Croydon, au Royaume-Uni, \u00e0 Decathlon. Le premier magasin de sport ouvrira ainsi ses portes au printemps dans un magasin IKEA, mais d&rsquo;autres suivront probablement.<\/p>\n","protected":false},"author":5,"featured_media":142784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[43],"company":[361,211],"topic":[340,591],"region":[381],"class_list":["post-142783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","extra-plus","company-decathlon","company-ikea","topic-concept-de-magasin","topic-immobilier","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d&#039;autres retailers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ingka Group, l&#039;exploitant des magasins IKEA, loue une partie de son magasin \u00e0 Croydon, au Royaume-Uni, \u00e0 Decathlon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d&#039;autres retailers - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ingka Group, l&#039;exploitant des magasins IKEA, loue une partie de son magasin \u00e0 Croydon, au Royaume-Uni, \u00e0 Decathlon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-25T08:29:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T08:29:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/IKEA-Decathlon-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d&rsquo;autres retailers\",\"datePublished\":\"2026-02-25T08:29:01+00:00\",\"dateModified\":\"2026-02-25T08:29:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/IKEA-Decathlon-1-1.jpg\",\"articleSection\":[\"Maison &amp; D\u00e9co\",\"Wonen\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/\",\"name\":\"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d'autres retailers - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/IKEA-Decathlon-1-1.jpg\",\"datePublished\":\"2026-02-25T08:29:01+00:00\",\"dateModified\":\"2026-02-25T08:29:03+00:00\",\"description\":\"Ingka Group, l'exploitant des magasins IKEA, loue une partie de son magasin \u00e0 Croydon, au Royaume-Uni, \u00e0 Decathlon.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/IKEA-Decathlon-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/IKEA-Decathlon-1-1.jpg\",\"width\":800,\"height\":464},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/maison-deco\\\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d&#8217;autres retailers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d'autres retailers - RetailDetail BE","description":"Ingka Group, l'exploitant des magasins IKEA, loue une partie de son magasin \u00e0 Croydon, au Royaume-Uni, \u00e0 Decathlon.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d'autres retailers - RetailDetail BE","og_description":"Ingka Group, l'exploitant des magasins IKEA, loue une partie de son magasin \u00e0 Croydon, au Royaume-Uni, \u00e0 Decathlon.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/","og_site_name":"RetailDetail BE","article_published_time":"2026-02-25T08:29:01+00:00","article_modified_time":"2026-02-25T08:29:03+00:00","og_image":[{"width":800,"height":464,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/IKEA-Decathlon-1-1.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d&rsquo;autres retailers","datePublished":"2026-02-25T08:29:01+00:00","dateModified":"2026-02-25T08:29:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/"},"wordCount":477,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/IKEA-Decathlon-1-1.jpg","articleSection":["Maison &amp; D\u00e9co","Wonen"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/","name":"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d'autres retailers - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/IKEA-Decathlon-1-1.jpg","datePublished":"2026-02-25T08:29:01+00:00","dateModified":"2026-02-25T08:29:03+00:00","description":"Ingka Group, l'exploitant des magasins IKEA, loue une partie de son magasin \u00e0 Croydon, au Royaume-Uni, \u00e0 Decathlon.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/IKEA-Decathlon-1-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/IKEA-Decathlon-1-1.jpg","width":800,"height":464},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/pourquoi-ikea-ouvre-ses-portes-a-decathlon-et-a-dautres-locataires-commerciaux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Pourquoi IKEA ouvre ses portes \u00e0 Decathlon et \u00e0 d&#8217;autres retailers"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/IKEA-Decathlon-1-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/142783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=142783"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/142783\/revisions"}],"predecessor-version":[{"id":142785,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/142783\/revisions\/142785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/142784"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=142783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=142783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=142783"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=142783"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=142783"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=142783"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=142783"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=142783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}