{"id":142830,"date":"2026-02-25T18:32:44","date_gmt":"2026-02-25T17:32:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142830"},"modified":"2026-02-25T18:33:42","modified_gmt":"2026-02-25T17:33:42","slug":"the-healthy-fruitbit-delhaize-sponsorise-la-coupe-du-monde-de-hockey","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/the-healthy-fruitbit-delhaize-sponsorise-la-coupe-du-monde-de-hockey\/","title":{"rendered":"\u00ab The Healthy FruitBit \u00bb : Delhaize sponsorise la Coupe du monde de hockey"},"content":{"rendered":"\n<p><strong>Delhaize mise <\/strong>sur le hockey : la cha\u00eene de supermarch\u00e9s devient non seulement le sponsor officiel de la Coupe du monde de hockey \u00e0 Wavre cet \u00e9t\u00e9, mais \u00e9tend \u00e9galement sa collaboration avec Hockey Belgium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Coupe du monde comme tremplin<\/h2>\n\n\n\n<p>Delhaize est partenaire de Hockey Belgium depuis des ann\u00e9es, mais deviendra \u00e9galement sponsor officiel de la Coupe du monde de hockey \u00e0 Wavre cet \u00e9t\u00e9. La cha\u00eene annonce cette nouvelle avec une action cr\u00e9ative : \u00ab The Healthy FruitBit \u00bb. Inspir\u00e9s des quartiers d&rsquo;orange que les joueurs mangent traditionnellement pendant la pause, les prot\u00e8ge-dents \u2013 appel\u00e9s \u00ab bits \u00bb \u2013 sont transform\u00e9s en symbole de collations saines. Ces FruitBits seront distribu\u00e9s pendant la Coupe du monde \u00e0 Wavre et dans les clubs locaux, dans le but d&rsquo;encourager les jeunes \u00e0 choisir des fruits et des l\u00e9gumes de mani\u00e8re ludique.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Delhaize croit au pouvoir du sport, \u00e0 l&rsquo;esprit d&rsquo;\u00e9quipe et aux moments partag\u00e9s, tant \u00e0 table que sur le terrain. Notre lion Delhaize est un symbole \u00e9motionnel et puissant au sein de ce partenariat. Nous sommes fiers qu&rsquo;il figure sur les maillots de nos \u00e9quipes nationales et esp\u00e9rons qu&rsquo;il portera chance \u00e0 nos Red Lions et Panthers pendant la Coupe du Monde de cet \u00e9t\u00e9. Gr\u00e2ce \u00e0 cette collaboration, nous souhaitons renforcer nos liens avec la communaut\u00e9 du hockey et contribuer \u00e0 une soci\u00e9t\u00e9 plus saine et plus active \u00bb,&nbsp;d\u00e9clare Alexandros Boussis, PDG de Delhaize.<\/p>\n\n\n\n<p>Le d\u00e9taillant souligne que le hockey belge conna\u00eet une forte croissance ces derni\u00e8res ann\u00e9es. Les chiffres montrent qu&rsquo;au moins un magasin Delhaize est pr\u00e9sent dans le code postal de 110 clubs de hockey, tandis que 23 entrepreneurs Delhaize ind\u00e9pendants soutiennent d\u00e9j\u00e0 leur club local par le biais du sponsoring. Delhaize souhaite d\u00e9sormais approfondir encore davantage ce r\u00f4le local en encourageant activement ses entrepreneurs \u00e0 renforcer leur engagement aupr\u00e8s des clubs de hockey locaux. <\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize mise sur le hockey : la cha\u00eene de supermarch\u00e9s devient non seulement le sponsor officiel de la Coupe du monde de hockey \u00e0 Wavre cet \u00e9t\u00e9, mais \u00e9largit \u00e9galement sa collaboration avec Hockey Belgium.<\/p>\n","protected":false},"author":5,"featured_media":142831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[488],"region":[226],"class_list":{"0":"post-142830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-delhaize","10":"topic-marketing","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab The Healthy FruitBit \u00bb : Delhaize sponsorise la Coupe du monde de hockey - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize mise sur le hockey : la cha\u00eene de supermarch\u00e9s devient le 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