{"id":143037,"date":"2026-02-27T16:19:49","date_gmt":"2026-02-27T15:19:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143037"},"modified":"2026-02-27T16:19:49","modified_gmt":"2026-02-27T15:19:49","slug":"topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/","title":{"rendered":"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l&rsquo;IA"},"content":{"rendered":"\n<p><strong>Topshop <\/strong>a<strong> <\/strong>\u00e9tabli un record mondial \u00e0 Manchester avec un d\u00e9fil\u00e9 de mode \u00ab directement achetable \u00bb et aliment\u00e9 par l&rsquo;intelligence artificielle. Avec cet \u00e9v\u00e9nement, officiellement reconnu par la World Record Certification Agency, la marque de mode britannique a voulu montrer \u00e0 quel point la technologie est au c\u0153ur de sa nouvelle strat\u00e9gie commerciale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un d\u00e9fil\u00e9 de mode comme plateforme de vente en temps r\u00e9el<\/h2>\n\n\n\n<p>Lors du d\u00e9fil\u00e9 intitul\u00e9 \u00ab Runway of the Future \u00bb, Topshop a remplac\u00e9 le format traditionnel par un concept hybride alliant physique et num\u00e9rique. Les visiteurs pouvaient acheter chaque silhouette pr\u00e9sent\u00e9e en temps r\u00e9el via une application sp\u00e9cialement d\u00e9velopp\u00e9e, \u00ab Front Row AI \u00bb, pendant que les mannequins d\u00e9filaient sur le podium. \u00c0 la fin du d\u00e9fil\u00e9, les invit\u00e9s pouvaient \u00e9galement essayer virtuellement les tenues.<\/p>\n\n\n\n<p>Moses Rashid, directeur marketing mondial chez Topshop &amp; Topman, parle dans The Industry d&rsquo;un tournant pour la marque. \u00ab Le d\u00e9fil\u00e9 d&rsquo;hier soir a marqu\u00e9 un <a href=\"https:\/\/www.theindustry.fashion\/topshop-debuts-world-first-ai-driven-shoppable-catwalk-as-brand-revival-accelerates\/\">moment d\u00e9cisif pour Topshop<\/a>. En donnant vie \u00e0 un d\u00e9fil\u00e9 enti\u00e8rement commercialisable et aliment\u00e9 par l&rsquo;IA \u00e0 Manchester, nous avons montr\u00e9 ce qu&rsquo;il est possible de faire lorsque la mode embrasse la technologie avec ambition. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Le contenu est la nouvelle vitrine \u00bb<\/h2>\n\n\n\n<p>Topshop a clairement positionn\u00e9 l&rsquo;\u00e9v\u00e9nement comme une exp\u00e9rience totale. Les visiteurs ont \u00e9galement d\u00e9couvert de nouveaux concepts de vente au d\u00e9tail, notamment des mod\u00e8les g\u00e9n\u00e9r\u00e9s par l&rsquo;IA, des solutions de traitement des commandes num\u00e9riques et de nouvelles formes d&rsquo;interaction avec les consommateurs. Plus t\u00f4t dans la journ\u00e9e, Topshop a ajout\u00e9 une couche interactive suppl\u00e9mentaire avec un \u00e9v\u00e9nement de shopping beaut\u00e9 en direct sur TikTok.<\/p>\n\n\n\n<p>Hannah Pym, directrice de la marque et du marketing chez THG Ingenuity, partenaire technologique, a replac\u00e9 l&rsquo;\u00e9v\u00e9nement dans un contexte strat\u00e9gique plus large. \u00ab Les r\u00e9sultats parlent d&rsquo;eux-m\u00eames : nous avons non seulement c\u00e9l\u00e9br\u00e9 la renaissance d&rsquo;une marque comme Topshop, mais nous avons \u00e9galement fourni la preuve tangible qu&rsquo;il est possible de prosp\u00e9rer \u00e0 une \u00e9poque o\u00f9 le contenu est la nouvelle vitrine. Il s&rsquo;agit d&rsquo;un nouveau mod\u00e8le op\u00e9rationnel pour l&rsquo;exp\u00e9rience de marque. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topshop a \u00e9tabli un record mondial \u00e0 Manchester avec un d\u00e9fil\u00e9 de mode \u00ab directement achetable \u00bb et aliment\u00e9 par l&rsquo;intelligence artificielle. Avec cet \u00e9v\u00e9nement, officiellement reconnu par la World Record Certification Agency, la marque de mode britannique a voulu montrer \u00e0 quel point la technologie est au c\u0153ur de sa nouvelle strat\u00e9gie commerciale.<\/p>\n","protected":false},"author":10,"featured_media":143038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1467,312],"people":[],"extra":[43],"company":[1764],"topic":[462,488],"region":[381],"class_list":{"0":"post-143037","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-artificiele-intelligentie","10":"tag-live-shopping","11":"extra-plus","12":"company-topshop","13":"topic-innovation","14":"topic-marketing","15":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l&#039;IA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Topshop a \u00e9tabli un record mondial \u00e0 Manchester avec un d\u00e9fil\u00e9 de mode \u00ab directement achetable \u00bb et aliment\u00e9 par l&#039;intelligence artificielle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l&#039;IA - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Topshop a \u00e9tabli un record mondial \u00e0 Manchester avec un d\u00e9fil\u00e9 de mode \u00ab directement achetable \u00bb et aliment\u00e9 par l&#039;intelligence artificielle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-27T15:19:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/shutterstock_1400615975-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorg Snoeck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorg Snoeck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/\"},\"author\":{\"name\":\"Jorg Snoeck\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/71d9b89376db00e9b1aa8a2841e71a72\"},\"headline\":\"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l&rsquo;IA\",\"datePublished\":\"2026-02-27T15:19:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/shutterstock_1400615975-1.jpg\",\"keywords\":[\"Artifici\u00eble Intelligentie\",\"live shopping\"],\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/\",\"name\":\"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l'IA - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/shutterstock_1400615975-1.jpg\",\"datePublished\":\"2026-02-27T15:19:49+00:00\",\"description\":\"Topshop a \u00e9tabli un record mondial \u00e0 Manchester avec un d\u00e9fil\u00e9 de mode \u00ab directement achetable \u00bb et aliment\u00e9 par l'intelligence artificielle.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/shutterstock_1400615975-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/shutterstock_1400615975-1.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l&#8217;IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/71d9b89376db00e9b1aa8a2841e71a72\",\"name\":\"Jorg Snoeck\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g\",\"caption\":\"Jorg Snoeck\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/jorgsnoeck\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l'IA - RetailDetail BE","description":"Topshop a \u00e9tabli un record mondial \u00e0 Manchester avec un d\u00e9fil\u00e9 de mode \u00ab directement achetable \u00bb et aliment\u00e9 par l'intelligence artificielle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/","og_locale":"fr_FR","og_type":"article","og_title":"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l'IA - RetailDetail BE","og_description":"Topshop a \u00e9tabli un record mondial \u00e0 Manchester avec un d\u00e9fil\u00e9 de mode \u00ab directement achetable \u00bb et aliment\u00e9 par l'intelligence artificielle.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/","og_site_name":"RetailDetail BE","article_published_time":"2026-02-27T15:19:49+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/shutterstock_1400615975-1.jpg","type":"image\/jpeg"}],"author":"Jorg Snoeck","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Jorg Snoeck","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/"},"author":{"name":"Jorg Snoeck","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/71d9b89376db00e9b1aa8a2841e71a72"},"headline":"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l&rsquo;IA","datePublished":"2026-02-27T15:19:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/"},"wordCount":395,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/shutterstock_1400615975-1.jpg","keywords":["Artifici\u00eble Intelligentie","live shopping"],"articleSection":["Mode","Mode"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/","name":"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l'IA - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/shutterstock_1400615975-1.jpg","datePublished":"2026-02-27T15:19:49+00:00","description":"Topshop a \u00e9tabli un record mondial \u00e0 Manchester avec un d\u00e9fil\u00e9 de mode \u00ab directement achetable \u00bb et aliment\u00e9 par l'intelligence artificielle.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/shutterstock_1400615975-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/shutterstock_1400615975-1.jpg","width":1000,"height":667,"caption":"Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-etablit-un-record-mondial-premier-defile-de-mode-avec-vente-en-direct-via-lia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Topshop \u00e9tablit un record mondial : premier d\u00e9fil\u00e9 de mode avec vente en direct via l&#8217;IA"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/71d9b89376db00e9b1aa8a2841e71a72","name":"Jorg Snoeck","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc1bd94c7d40f2446e6bf778bb34cf9ab000168f63533cec8e072f4ad96ce7f3?s=96&d=mm&r=g","caption":"Jorg Snoeck"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/jorgsnoeck\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/shutterstock_1400615975-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/143037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=143037"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/143037\/revisions"}],"predecessor-version":[{"id":143040,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/143037\/revisions\/143040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/143038"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=143037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=143037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=143037"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=143037"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=143037"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=143037"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=143037"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=143037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}