{"id":143087,"date":"2026-03-02T13:44:09","date_gmt":"2026-03-02T12:44:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143087"},"modified":"2026-03-02T13:44:11","modified_gmt":"2026-03-02T12:44:11","slug":"le-discounter-chinois-cotti-coffee-devoile-ses-premieres-succursales-belges","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-discounter-chinois-cotti-coffee-devoile-ses-premieres-succursales-belges\/","title":{"rendered":"Le discounter chinois Cotti Coffee d\u00e9voile ses premi\u00e8res succursales belges"},"content":{"rendered":"\n

La cha\u00eene de caf\u00e9s chinoise Cotti Coffee<\/strong>, qui se profile comme un discounter, s’implante en Belgique. Six \u00e9tablissements ouvriront leurs portes dans les prochains mois, dont deux \u00e0 Bruxelles et deux \u00e0 Anvers.<\/p>\n\n\n\n

Emplacements \u00e0 Bruxelles<\/h2>\n\n\n\n

Cotti Coffee entame son expansion en collaboration avec des franchis\u00e9s belges et opte r\u00e9solument pour des emplacements dans les centres-villes et les quartiers d’affaires tr\u00e8s fr\u00e9quent\u00e9s. Le mois dernier, la cha\u00eene chinoise a d\u00e9j\u00e0 admis \u00e0 L’Echo qu’elle avait six points de vente en vue<\/a>, qui ouvriraient dans un d\u00e9lai maximum de deux mois.<\/p>\n\n\n\n

Les premiers emplacements concrets<\/a> sont d\u00e9sormais connus: \u00e0 Bruxelles, sur le boulevard Charlemagne, \u00e0 c\u00f4t\u00e9 du b\u00e2timent Berlaymont, et dans la rue Lombard, pr\u00e8s de la Grand-Place. C’est ce qu’a d\u00e9clar\u00e9 un employ\u00e9 \u00e0 Bruzz. Deux autres bars \u00e0 caf\u00e9 sont \u00e9galement pr\u00e9vus \u00e0 Anvers, un \u00e0 Gand et un \u00e0 Namur.<\/p>\n\n\n\n

Promotions et caf\u00e9 aux fruits<\/h2>\n\n\n\n

Cotti se profile clairement comme un casseur de prix : la cha\u00eene promet des boissons chaudes \u00e0 des prix allant de 0,99 euro \u00e0 4 euros maximum. Dans le plus pur style chinois, la formule mise \u00e9galement fortement sur son application mobile, ses promotions et ses saveurs sp\u00e9ciales telles que les boissons au matcha, le latte \u00e0 la noix de coco et \u00e0 la mangue et les caf\u00e9s aux fruits. <\/p>\n\n\n\n

Il est toutefois surprenant que la cha\u00eene se tourne d\u00e9sormais vers la Belgique : Costa Coffee vient d’abandonner le march\u00e9<\/a> et Starbucks voit \u00e9galement son nombre de magasins diminuer. Starbucks a ainsi r\u00e9cemment perdu son emplacement strat\u00e9gique dans la gare d’Anvers-Central au profit de la cha\u00eene locale Madmum<\/a>.<\/p>\n\n\n\n

Cotti Coffee n’a vu le jour qu’en 2022, mais compte d\u00e9j\u00e0, selon ses propres d\u00e9clarations, plus de 18 000 \u00e9tablissements dans 28 pays. Elle serait ainsi la troisi\u00e8me plus grande cha\u00eene de caf\u00e9s au monde, apr\u00e8s Starbucks et Luckin, \u00e9galement chinoise. Cotti est d’ailleurs d\u00e9tenue par deux cofondateurs de Luckin Coffee, qui ont quitt\u00e9 l’entreprise apr\u00e8s un scandale financier li\u00e9 \u00e0 la falsification de comptes afin d’embellir les chiffres de croissance.<\/p>\n","protected":false},"excerpt":{"rendered":"

La cha\u00eene de caf\u00e9s chinoise Cotti Coffee, qui se positionne comme un discounter, s’implante en Belgique. Six \u00e9tablissements ouvriront leurs portes dans les prochains mois, dont deux \u00e0 Bruxelles et deux \u00e0 Anvers.<\/p>\n","protected":false},"author":5,"featured_media":143088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[314,315],"people":[],"extra":[43],"company":[1966],"topic":[276,310],"region":[226],"class_list":{"0":"post-143087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-horeca","10":"tag-koffie","11":"extra-plus","12":"company-cotti-coffee","13":"topic-expansion","14":"topic-ouverture-de-magasin","15":"region-belgique"},"acf":[],"yoast_head":"\nLe discounter chinois Cotti Coffee d\u00e9voile ses premi\u00e8res succursales belges - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de caf\u00e9s chinoise Cotti Coffee s'implante en Belgique. 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