{"id":143165,"date":"2026-03-03T11:46:42","date_gmt":"2026-03-03T10:46:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143165"},"modified":"2026-03-03T11:46:43","modified_gmt":"2026-03-03T10:46:43","slug":"beiersdorf-proprietaire-de-nivea-tempere-les-perspectives-de-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/beiersdorf-proprietaire-de-nivea-tempere-les-perspectives-de-croissance\/","title":{"rendered":"Beiersdorf, propri\u00e9taire de Nivea, temp\u00e8re les perspectives de croissance"},"content":{"rendered":"\n

Beiersdorf<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de marques telles que Nivea, Eucerin et Hansaplast, a cl\u00f4tur\u00e9 l’ann\u00e9e 2025 avec une croissance de son chiffre d’affaires de 2,4 % dans un march\u00e9 en ralentissement. Pour 2026, l’entreprise ne table que sur une croissance minime.<\/p>\n\n\n\n

Volatilit\u00e9 du march\u00e9<\/h2>\n\n\n\n

En 2025, Beiersdorf a r\u00e9alis\u00e9 une croissance organique de son chiffre d’affaires de 2,4 % pour atteindre 9,9 milliards d’euros, tandis que la marge EBIT est pass\u00e9e de 13,9 \u00e0 14 %. Chez Nivea, la marque phare du groupe, la croissance organique du chiffre d’affaires s’est \u00e9lev\u00e9e \u00e0 0,9 %, pour atteindre 5,5 milliards d’euros. \u00ab 2025 a \u00e9t\u00e9 une ann\u00e9e difficile pour le secteur des soins de la peau, caract\u00e9ris\u00e9e par un ralentissement de la croissance et une volatilit\u00e9 persistante du march\u00e9 \u00bb, a d\u00e9clar\u00e9 le PDG Vincent Warnery. N\u00e9anmoins, Beiersdorf affirme rester l’entreprise de soins de la peau qui conna\u00eet la croissance la plus rapide, avec des performances sup\u00e9rieures \u00e0 celles de ses principaux concurrents.<\/p>\n\n\n\n

Mais pour 2026, le fabricant table sur un chiffre d’affaires organique stable \u00e0 en l\u00e9g\u00e8re hausse et un rendement op\u00e9rationnel l\u00e9g\u00e8rement inf\u00e9rieur \u00e0 celui de l’ann\u00e9e derni\u00e8re. Le ralentissement de la croissance du march\u00e9 des soins de la peau et la volatilit\u00e9 du climat \u00e9conomique ont en effet un impact n\u00e9gatif sur les perspectives de croissance \u00e0 court terme du secteur de la consommation, selon l’entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Beiersdorf, la soci\u00e9t\u00e9 m\u00e8re de marques telles que Nivea, Eucerin et Hansaplast, a cl\u00f4tur\u00e9 l’ann\u00e9e 2025 avec une croissance de son chiffre d’affaires de 2,4 % dans un march\u00e9 en ralentissement. Pour 2026, l’entreprise ne table que sur une croissance minime. <\/p>\n","protected":false},"author":3,"featured_media":143166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[993],"topic":[266],"region":[],"class_list":["post-143165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-beiersdorf","topic-resultats-financiers"],"acf":[],"yoast_head":"\nBeiersdorf, propri\u00e9taire de Nivea, temp\u00e8re les perspectives de croissance - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Beiersdorf, la soci\u00e9t\u00e9 m\u00e8re de marques telles que Nivea, Eucerin et Hansaplast, a cl\u00f4tur\u00e9 l'ann\u00e9e 2025 avec une 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