{"id":143176,"date":"2026-03-03T14:42:15","date_gmt":"2026-03-03T13:42:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143176"},"modified":"2026-03-03T14:42:16","modified_gmt":"2026-03-03T13:42:16","slug":"les-enseignes-de-distribution-ferment-leurs-magasins-au-moyen-orient-et-craignent-des-repercussions-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-enseignes-de-distribution-ferment-leurs-magasins-au-moyen-orient-et-craignent-des-repercussions-en-europe\/","title":{"rendered":"Les enseignes ferment leurs magasins au Moyen-Orient et craignent des r\u00e9percussions en Europe"},"content":{"rendered":"\n

La guerre au Moyen-Orient perturbe \u00e9galement le retail, car le march\u00e9 du luxe le plus performant au monde est litt\u00e9ralement le feu des attaques. De nombreux magasins, notamment \u00e0 Duba\u00ef, restent ferm\u00e9s ou fonctionnent avec un effectif r\u00e9duit.<\/p>\n\n\n\n

De plus en plus de magasins ferment<\/h2>\n\n\n\n

La guerre a\u00e9rienne au Moyen-Orient paralyse le tourisme et met sous pression les marques de luxe et les groupes internationaux. Le groupe de distribution Chalhoub<\/strong>, qui exploite 900 magasins pour des marques telles que Versace<\/strong>, Jimmy Choo<\/strong> et Sephora<\/strong>, a annonc\u00e9 la fermeture de ses magasins \u00e0 Bahre\u00efn. Dans d’autres march\u00e9s, notamment aux \u00c9mirats arabes unis, en Arabie saoudite et en Jordanie, les magasins restent ouverts, mais uniquement avec du personnel qui s’est port\u00e9 volontaire pour travailler, a d\u00e9clar\u00e9 le groupe \u00e0 Reuters.<\/p>\n\n\n\n

Kering<\/strong>, propri\u00e9taire de Gucci <\/strong>et Yves Saint Laurent<\/strong>, a d\u00e9j\u00e0 ferm\u00e9 ses boutiques aux \u00c9mirats arabes unis, au Kowe\u00eft, \u00e0 Bahre\u00efn et au Qatar pour des raisons de s\u00e9curit\u00e9. Le groupe a \u00e9galement suspendu tous ses voyages vers le Moyen-Orient. Apple <\/strong>a <\/strong>\u00e9galement d\u00e9cid\u00e9 de fermer ses magasins \u00e0 Duba\u00ef jusqu’\u00e0 jeudi, selon le site web de l’entreprise. H&M<\/strong> a ferm\u00e9 ses succursales \u00e0 Bahre\u00efn et en Isra\u00ebl. Le groupe FMCG Reckitt Benckiser <\/strong>oblige ses employ\u00e9s au Moyen-Orient \u00e0 travailler \u00e0 domicile, ferme temporairement son site de production \u00e0 Bahre\u00efn et suspend tous les voyages d’affaires dans la r\u00e9gion<\/a>, selon The Fashion Network.<\/p>\n\n\n\n

Des milliards en jeu<\/h2>\n\n\n\n

M\u00eame sans fermetures officielles, des milliards sont en jeu. Le Moyen-Orient repr\u00e9sente entre 5 et 10 % de toutes les d\u00e9penses mondiales en produits de luxe, mais il conna\u00eet surtout une tr\u00e8s forte croissance. L’ann\u00e9e derni\u00e8re, Bain a qualifi\u00e9 le Moyen-Orient de march\u00e9 du luxe le plus performant, alors que les ventes stagnent, voire reculent, dans de nombreuses autres r\u00e9gions (comme en Chine).<\/p>\n\n\n\n

Le \u00ab travel retail \u00bb y est particuli\u00e8rement crucial : le cabinet de conseil Kearney estime le march\u00e9 \u00e0 environ 4,5 \u00e0 5,5 milliards d’euros, de sorte que m\u00eame un conflit de 4 \u00e0 5 semaines, comme l’a sugg\u00e9r\u00e9 pr\u00e9c\u00e9demment le pr\u00e9sident am\u00e9ricain Trump, mettrait en jeu des centaines de millions d’euros. La fermeture des a\u00e9roports a en effet brusquement stopp\u00e9 le tourisme et une roquette a d\u00e9j\u00e0 endommag\u00e9 l’h\u00f4tel cinq \u00e9toiles Fairmont Palm \u00e0 Duba\u00ef. <\/p>\n\n\n\n

Les voyageurs \u00e9viteront donc sans aucun doute la r\u00e9gion tant que le conflit durera, tandis que, \u00e0 l’inverse, les consommateurs ais\u00e9s du Moyen-Orient ne se rendront pas \u00e0 Paris ou \u00e0 Milan pour le moment. M\u00eame les ventes de produits de luxe en Europe pourraient \u00eatre touch\u00e9es. Les investisseurs ont donc r\u00e9agi avec nervosit\u00e9 et ont fait chuter les actions de groupes de luxe tels que LVMH<\/strong>, Herm\u00e8s <\/strong>et Richemont<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La guerre au Moyen-Orient perturbe \u00e9galement le commerce de d\u00e9tail, car le march\u00e9 du luxe le plus performant au monde est litt\u00e9ralement sous le feu des projecteurs. De nombreux magasins, notamment \u00e0 Duba\u00ef, restent ferm\u00e9s ou fonctionnent avec un effectif r\u00e9duit. <\/p>\n","protected":false},"author":5,"featured_media":143177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[432,526,705,730,1181],"topic":[275,297],"region":[1970],"class_list":["post-143176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-apple","company-hm","company-kering","company-lvmh","company-reckitt-benckiser","topic-analyse","topic-fermeture","region-moyen-orient"],"acf":[],"yoast_head":"\nLes enseignes ferment leurs magasins au Moyen-Orient et craignent des r\u00e9percussions en Europe - RetailDetail BE<\/title>\n<meta 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