{"id":143199,"date":"2026-03-03T15:44:52","date_gmt":"2026-03-03T14:44:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143199"},"modified":"2026-03-03T15:45:00","modified_gmt":"2026-03-03T14:45:00","slug":"euroshop-2026-comment-lia-fait-passer-la-smartification-des-magasins-a-un-niveau-superieur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/euroshop-2026-comment-lia-fait-passer-la-smartification-des-magasins-a-un-niveau-superieur\/","title":{"rendered":"EuroShop 2026 : comment l&rsquo;IA fait passer la \u00ab smartification \u00bb des magasins \u00e0 un niveau sup\u00e9rieur"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143197\" data-id=\"143197\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37527-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37527-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37527-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37527-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37527-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37527-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37527-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Messe D\u00fcsseldorf \/ Tillmann<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143194\" data-id=\"143194\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4702-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4702-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4702-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4702-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4702-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4702-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4702-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Messe D\u00fcsseldorf \/ Tillmann<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143191\" data-id=\"143191\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5134-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5134-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5134-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5134-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5134-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5134-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143195\" data-id=\"143195\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4851-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4851-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4851-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4851-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4851-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4851-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4851-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Messe D\u00fcsseldorf \/ Tillmann<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143188\" data-id=\"143188\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5126-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5126-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5126-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5126-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5126-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5126-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143190\" data-id=\"143190\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5128-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5128-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5128-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5128-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5128-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5128-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143187\" data-id=\"143187\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5136-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5136-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5136-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5136-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5136-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5136-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143196\" data-id=\"143196\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4125-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4125-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4125-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4125-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4125-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4125-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/EuroShop26_VL4125-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Messe D\u00fcsseldorf \/ Tillmann<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143189\" data-id=\"143189\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5137-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5137-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5137-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5137-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5137-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5137-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143192\" data-id=\"143192\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5139-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5139-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5139-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5139-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5139-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/IMG_5139-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143193\" data-id=\"143193\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37818-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37818-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37818-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37818-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37818-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37818-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Euro26_MT37818-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Messe D\u00fcsseldorf \/ Tillmann<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Sans surprise, l&rsquo;IA s&rsquo;est av\u00e9r\u00e9e \u00eatre le mot \u00e0 la mode lors du salon professionnel EuroShop : les solutions propos\u00e9es vont de la d\u00e9tection avanc\u00e9e des fraudes aux rayons connect\u00e9s, en passant par la tarification dynamique et les caddies intelligents. Toutes les applications ne sont toutefois pas aussi pertinentes les unes que les autres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des donn\u00e9es aux informations<\/h2>\n\n\n\n<p>Avec 1 840 exposants et plus de 81 000 visiteurs, l&rsquo;\u00e9v\u00e9nement triennal EuroShop D\u00fcsseldorf, qui s&rsquo;est tenu la semaine derni\u00e8re, a une fois de plus \u00e9t\u00e9 un salon professionnel exceptionnel. Apr\u00e8s deux \u00e9ditions difficiles \u2013 l&rsquo;une juste avant et l&rsquo;autre juste apr\u00e8s la pand\u00e9mie de Covid \u2013, le dynamisme \u00e9tait ind\u00e9niable cette ann\u00e9e, en partie gr\u00e2ce \u00e0 des avanc\u00e9es technologiques r\u00e9volutionnaires. Le magasin devient-il vraiment intelligent ? Nous sommes presque pr\u00eats \u00e0 le croire, m\u00eame si certaines r\u00e9serves s&rsquo;imposent. Un outil d&rsquo;IA qui ne fait gu\u00e8re plus qu&rsquo;imprimer un ticket de caisse lorsque vous le demandez ? Douteux.<\/p>\n\n\n\n<p>En termes de timing, le salon n&rsquo;aurait pas pu mieux tomber pour Vusion, qui vient de remporter un contrat europ\u00e9en pour transformer les magasins <strong>Carrefour<\/strong> en v\u00e9ritables \u00ab hubs de donn\u00e9es \u00bb et \u00ab micro-centres de traitement des commandes \u00bb. La nouvelle g\u00e9n\u00e9ration d&rsquo;\u00e9tiquettes \u00e9lectroniques fait bien plus que communiquer les prix : elle surveille \u00e9galement la gestion des stocks et rend le processus de pr\u00e9paration des commandes dans les magasins plus efficace, ouvre de nouvelles possibilit\u00e9s pour la commercialisation des m\u00e9dias de d\u00e9tail et peut \u00e9galement communiquer via Bluetooth avec les smartphones et les caddies intelligents. Des donn\u00e9es aux informations, avec une application servant de gestionnaire de t\u00e2ches pour les employ\u00e9s du magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sujet br\u00fblant : la fraude au self-scan<\/h2>\n\n\n\n<p>NCR, autrefois pionnier de la caisse enregistreuse, est aujourd&rsquo;hui NCR Voyix, qui se pr\u00e9sente comme une plateforme \u00ab ind\u00e9pendante du mat\u00e9riel \u00bb pour le \u00ab commerce unifi\u00e9 \u00bb, ou pour tous les points de contact du parcours client. Aujourd&rsquo;hui, les d\u00e9taillants veulent pouvoir r\u00e9agir rapidement, effectuer des tests A\/B sur la base de donn\u00e9es et d&rsquo;informations en temps r\u00e9el, et utiliser des micro-services via des applications. L&rsquo;IA agentique permet d&rsquo;optimiser les processus de travail.<\/p>\n\n\n\n<p>Une application concr\u00e8te que nous avons observ\u00e9e chez de nombreux fournisseurs : la caisse \u00e0 libre-service avec IA, afin de faciliter le processus de paiement pour les clients et, surtout, de lutter contre la fraude. La combinaison de cam\u00e9ras intelligentes et de logiciels analytiques permet non seulement de d\u00e9tecter rapidement les comportements suspects ou erron\u00e9s lors du scan, mais aussi de gagner du temps, par exemple gr\u00e2ce \u00e0 une reconnaissance pr\u00e9cise de l&rsquo;\u00e2ge lorsqu&rsquo;un client ach\u00e8te de l&rsquo;alcool (ce qui \u00e9vite d&rsquo;avoir \u00e0 appeler \u00e0 chaque fois un employ\u00e9 pour valider l&rsquo;achat) et gr\u00e2ce \u00e0 la reconnaissance rapide des produits frais vendus \u00e0 l&rsquo;unit\u00e9, tels que les fruits et l\u00e9gumes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9liminer les frustrations<\/h2>\n\n\n\n<p>\u00ab 70 % des clients \u00e9vitent le self-scan lorsqu&rsquo;ils ach\u00e8tent des produits frais, car ils savent que cela leur causera des tracas \u00bb, nous explique Diebold Nixdorf. \u00ab Nous \u00e9liminons les frustrations et d\u00e9tectons 89 % des anomalies. \u00bb Important : en tant que d\u00e9taillant, donnez aux clients la possibilit\u00e9 de corriger leur erreur au lieu de les soup\u00e7onner imm\u00e9diatement de vol, car toutes les erreurs ne sont pas intentionnelles. En cas de scan manqu\u00e9, les acheteurs voient s&rsquo;afficher une image indiquant ce qui n&rsquo;a pas fonctionn\u00e9. L&rsquo;exp\u00e9rience d&rsquo;<strong>Intermarch\u00e9<\/strong> en<strong> <\/strong>France montre que 80 % d&rsquo;entre eux corrigent eux-m\u00eames leur erreur. Les cam\u00e9ras les plus r\u00e9centes fonctionnent \u00e9galement dans des environnements moins structur\u00e9s, tels que les stations-service o\u00f9 les clients se d\u00e9placent dans tous les sens.<\/p>\n\n\n\n<p>Une histoire similaire chez GK, un grand acteur du secteur des logiciels dans les pays germanophones, qui compte notamment <strong>Aldi <\/strong>et <strong>Lidl <\/strong>parmi ses clients. D\u00e9tection des fraudes, reconnaissance de l&rsquo;\u00e2ge et reconnaissance des produits frais \u00e0 la caisse automatique avec des co\u00fbts mat\u00e9riels r\u00e9duits : il suffit en effet d&rsquo;une bo\u00eete AI et d&rsquo;une cam\u00e9ra. Nous voyons \u00e9galement ces solutions de caisse automatique sur d&rsquo;autres stands. L&rsquo;une d&rsquo;entre elles se distingue selon ses propres dires : la soci\u00e9t\u00e9 belge iRetail Check, qui commercialise \u00e9galement le c\u00e9l\u00e8bre CaddyCheck. Il s&rsquo;agit d&rsquo;une application autonome qui ne n\u00e9cessite pas de processus d&rsquo;int\u00e9gration fastidieux avec le syst\u00e8me de point de vente. Deux cam\u00e9ras intelligentes positionn\u00e9es en biais et une application, et le tour est jou\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chariots intelligents<\/h2>\n\n\n\n<p>De la caisse automatique au chariot intelligent : ce n&rsquo;est pas un grand pas, les deux applications visent \u00e0 rendre le processus de paiement plus efficace, mais les possibilit\u00e9s du \u00ab chariot intelligent \u00bb vont beaucoup plus loin. Nous avons d\u00e9j\u00e0 pr\u00e9sent\u00e9 le chariot intelligent de l&rsquo;entreprise am\u00e9ricaine Instacart. Il convient \u00e9galement de mentionner le projet de<strong> Colruyt<\/strong> <strong>Group<\/strong>: bien qu&rsquo;il ne soit pas pr\u00e9sent avec un stand au salon, il a remport\u00e9 le prix EHI Retail Institute dans la cat\u00e9gorie \u00ab Checkout &amp; smart store \u00bb.<\/p>\n\n\n\n<p>L&rsquo;application de caddie intelligent de la soci\u00e9t\u00e9 canadienne Cust2Mate consiste \u00e0 installer un support pour tablette et scanner ainsi qu&rsquo;une balance sur les chariots existants du d\u00e9taillant, ce qui \u00e9vite de devoir remplacer l&rsquo;ensemble du parc. Il s&rsquo;agit de bien plus qu&rsquo;une solution de scan automatique : c&rsquo;est une \u00ab plateforme d&rsquo;engagement \u00bb qui fonctionne comme le shopping en ligne, mais en magasin. Elle propose des offres personnalis\u00e9es en fonction du comportement d&rsquo;achat ou du parcours en magasin, des possibilit\u00e9s de campagnes m\u00e9diatiques dans le commerce de d\u00e9tail et de \u00ab gamification \u00bb&#8230; L&rsquo;entreprise ne vend pas l&rsquo;application, mais la loue sous forme de \u00ab cart as a service \u00bb. Le retour sur investissement ? Moins de friction entra\u00eene plus de ventes. Les clients fid\u00e8les d\u00e9pensent jusqu&rsquo;\u00e0 50 % de plus tout en passant moins de temps dans le magasin. Et moins de personnel de caisse est n\u00e9cessaire. \u00ab Cela va r\u00e9volutionner le secteur \u00bb, estime l&rsquo;entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des rayons intelligents<\/h2>\n\n\n\n<p>Depuis l&rsquo;acquisition de HMY, ITAB combine plus que jamais l&rsquo;am\u00e9nagement des magasins et la technologie. \u00ab Les donn\u00e9es sont au c\u0153ur de notre entreprise \u00bb, d\u00e9clarent Jonas Borglin (vice-pr\u00e9sident de la transformation num\u00e9rique) et Eric Meynckens (directeur commercial pour la Belgique). \u00ab Nous voulons \u00eatre un partenaire strat\u00e9gique pour les d\u00e9taillants, nous r\u00e9fl\u00e9chissons avec eux et cherchons des solutions. Comment pouvons-nous rendre le processus de paiement plus fluide et plus efficace ? En reliant le syst\u00e8me de caisse \u00e0 la gestion des files d&rsquo;attente, par exemple. Tout le magasin est d\u00e9sormais connect\u00e9. \u00bb<\/p>\n\n\n\n<p>Les d\u00e9taillants r\u00e9novent plut\u00f4t des rayons s\u00e9par\u00e9s que l&rsquo;ensemble de leur magasin, comme nous l&rsquo;apprend Wanzl, qui r\u00e9pond \u00e9galement \u00e0 la \u00ab smartification \u00bb du magasin avec du mobilier connect\u00e9. Des portiques d&rsquo;acc\u00e8s ou des armoires \u00e0 boissons \u00e9quip\u00e9s de cam\u00e9ras intelligentes avec reconnaissance de l&rsquo;\u00e2ge, par exemple, pour les magasins de boissons alcoolis\u00e9es. Ou des solutions int\u00e9gr\u00e9es de m\u00e9dias de vente au d\u00e9tail. Un chariot Fastlaner qui reconna\u00eet les produits et peut les payer gr\u00e2ce \u00e0 des outils d&rsquo;IA int\u00e9gr\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Intelligence humaine<\/h2>\n\n\n\n<p>Autres \u00e9l\u00e9ments qui attirent l&rsquo;attention : des robots de diff\u00e9rents types, des applications d&rsquo;IA agentique pour l&rsquo;automatisation de t\u00e2ches r\u00e9p\u00e9titives, des applications intelligentes de fixation des prix&#8230; Et la durabilit\u00e9 ? Ce th\u00e8me n&rsquo;a pas disparu. Des briques en fibres textiles recycl\u00e9es, des panneaux muraux en v\u00eatements recycl\u00e9s, des mannequins en papier recycl\u00e9 biod\u00e9gradable&#8230; autant d&rsquo;innovations int\u00e9ressantes.<\/p>\n\n\n\n<p>\u00ab Le mat\u00e9riau que vous n&rsquo;utilisez pas est le plus durable \u00bb, d\u00e9clare Christiaan Rikkers de Studio JDV, qui a notamment con\u00e7u un \u00ab magasin du futur \u00bb durable pour Edeka \u00e0 Berlin, sous la devise \u00ab less is more \u00bb. Aux \u00c9mirats arabes unis, le designer n\u00e9erlandais a d\u00e9velopp\u00e9, avec le soutien du gouvernement, un nouveau concept de supermarch\u00e9 pour ADCoop, qui se veut un pendant local en r\u00e9ponse \u00e0 la domination du fran\u00e7ais Carrefour et de l&rsquo;indien Lulu. \u00ab Face \u00e0 l&rsquo;engouement pour l&rsquo;IA, nous pr\u00e9f\u00e9rons miser sur l&rsquo;intelligence humaine \u00bb, explique M. Rikkers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sans surprise, l&rsquo;IA s&rsquo;est av\u00e9r\u00e9e \u00eatre le mot \u00e0 la mode lors du salon professionnel EuroShop d\u00e9di\u00e9 au commerce de d\u00e9tail : les solutions propos\u00e9es vont de la d\u00e9tection avanc\u00e9e des fraudes aux rayons connect\u00e9s, en passant par la tarification dynamique et les caddies intelligents. Toutes les applications ne sont toutefois pas aussi pertinentes les unes que les autres.<\/p>\n","protected":false},"author":3,"featured_media":143200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[],"topic":[462],"region":[],"class_list":["post-143199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","topic-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EuroShop 2026 : comment l&#039;IA fait passer la \u00ab smartification \u00bb des magasins \u00e0 un niveau sup\u00e9rieur - RetailDetail BE<\/title>\n<meta name=\"description\" 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