{"id":143247,"date":"2026-03-04T11:07:50","date_gmt":"2026-03-04T10:07:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143247"},"modified":"2026-03-04T11:07:52","modified_gmt":"2026-03-04T10:07:52","slug":"adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/","title":{"rendered":"Adidas sur la voie des records : chiffre d&rsquo;affaires, b\u00e9n\u00e9fices et ambitions en hausse"},"content":{"rendered":"\n<p><strong>Adidas <\/strong>a<strong> <\/strong>cl\u00f4tur\u00e9 son ann\u00e9e de redressement 2025 avec des chiffres records. Le PDG Bj\u00f8rn Gulden qualifie le fabricant allemand de baskets \u00e0 nouveau de saine et prosp\u00e8re. La confiance en l&rsquo;avenir est grande, m\u00eame si 2026 apporte son lot de nouvelles incertitudes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Peu de r\u00e9ductions<\/h2>\n\n\n\n<p>La marque de sport allemande a r\u00e9alis\u00e9 l&rsquo;ann\u00e9e derni\u00e8re un chiffre d&rsquo;affaires de 24,8 milliards d&rsquo;euros, soit une augmentation de 5 % par rapport \u00e0 2024, et un b\u00e9n\u00e9fice d&rsquo;exploitation de 2,06 milliards d&rsquo;euros. Ce dernier chiffre repr\u00e9sente une croissance impressionnante de pas moins de 54 %. La marque Adidas elle-m\u00eame a connu une croissance de 13 % sur une base neutre en termes de devises, avec une croissance \u00e0 deux chiffres sur tous les march\u00e9s et tous les canaux de vente. <\/p>\n\n\n\n<p>La marge brute a atteint 51,6 %, un niveau historiquement \u00e9lev\u00e9, ce qui t\u00e9moigne d&rsquo;une forte concentration sur les ventes \u00e0 prix plein et d&rsquo;une gestion plus efficace des stocks. Le PDG Bj\u00f8rn Gulden a soulign\u00e9 que la croissance \u00e9tait non seulement quantitative, mais aussi qualitative : \u00ab Nos march\u00e9s ont vendu le bon produit dans les bonnes quantit\u00e9s, avec des rotations \u00e9lev\u00e9es et des remises limit\u00e9es. \u00bb<\/p>\n\n\n\n<p>Toutefois, la croissance sur le march\u00e9 europ\u00e9en (+10 % de chiffre d&rsquo;affaires) a \u00e9t\u00e9 moins forte que sur d&rsquo;autres march\u00e9s. L&rsquo;Am\u00e9rique latine (+22 %), les march\u00e9s \u00e9mergents (+17 %) et la Grande Chine (+13 %) ont enregistr\u00e9 la plus forte croissance. En Am\u00e9rique du Nord, un march\u00e9 crucial pour Adidas, le chiffre d&rsquo;affaires a augment\u00e9 de 10 % sur une base neutre en termes de devises, bien que la faiblesse du dollar ait entra\u00een\u00e9 une baisse de 1 % en euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une nouvelle \u00e8re de stabilit\u00e9<\/h2>\n\n\n\n<p>D&rsquo;ici 2026, Adidas pr\u00e9voit une croissance de son chiffre d&rsquo;affaires de 8 \u00e0 9 % \u00e0 taux de change constant, soit une augmentation d&rsquo;environ 2 milliards d&rsquo;euros. Malgr\u00e9 des d\u00e9fis externes, tels que la hausse des droits d&rsquo;importation aux \u00c9tats-Unis et des effets de change d\u00e9favorables (avec un impact n\u00e9gatif d&rsquo;environ 400 millions d&rsquo;euros), l&rsquo;entreprise vise un b\u00e9n\u00e9fice d&rsquo;exploitation d&rsquo;environ 2,3 milliards d&rsquo;euros. Gulden s&rsquo;est montr\u00e9 optimiste \u00e0 long terme : \u00ab Nous pr\u00e9voyons d&rsquo;atteindre une marge op\u00e9rationnelle sup\u00e9rieure \u00e0 10 % en 2028, gr\u00e2ce \u00e0 notre solide pipeline de produits, \u00e0 nos strat\u00e9gies marketing locales et \u00e0 nos collaborateurs talentueux. \u00bb<\/p>\n\n\n\n<p>\u00c0 la t\u00eate de l&rsquo;entreprise depuis 2023, Gulden a guid\u00e9 Adidas \u00e0 travers une p\u00e9riode turbulente apr\u00e8s la rupture avec le rappeur Ye (anciennement Kanye West) et les probl\u00e8mes qui en ont d\u00e9coul\u00e9 avec la ligne Yeezy. Sa strat\u00e9gie, ax\u00e9e sur la pertinence locale, semble porter ses fruits. Le PDG a donc prolong\u00e9 son contrat jusqu&rsquo;\u00e0 fin 2030, tandis que le milliardaire \u00e9gyptien Nassef Sawiris a \u00e9t\u00e9 nomm\u00e9 nouveau pr\u00e9sident du conseil de surveillance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas a cl\u00f4tur\u00e9 son ann\u00e9e de redressement 2025 avec des chiffres records. Le PDG Bj\u00f8rn Gulden qualifie \u00e0 nouveau le fabricant allemand de baskets d&rsquo;entreprise saine et prosp\u00e8re. La confiance en l&rsquo;avenir est grande, m\u00eame si 2026 apporte son lot de nouvelles incertitudes.<\/p>\n","protected":false},"author":5,"featured_media":143248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[770],"people":[],"extra":[43],"company":[351],"topic":[266],"region":[470],"class_list":{"0":"post-143247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-sportmode","10":"extra-plus","11":"company-adidas","12":"topic-resultats-financiers","13":"region-allemagne"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas sur la voie des records : chiffre d&#039;affaires, b\u00e9n\u00e9fices et ambitions en hausse - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas a cl\u00f4tur\u00e9 son ann\u00e9e de redressement 2025 avec des chiffres records. Le PDG Bj\u00f8rn Gulden qualifie l&#039;entreprise de saine et prosp\u00e8re.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas sur la voie des records : chiffre d&#039;affaires, b\u00e9n\u00e9fices et ambitions en hausse - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Adidas a cl\u00f4tur\u00e9 son ann\u00e9e de redressement 2025 avec des chiffres records. Le PDG Bj\u00f8rn Gulden qualifie l&#039;entreprise de saine et prosp\u00e8re.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T10:07:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T10:07:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_adidas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Adidas sur la voie des records : chiffre d&rsquo;affaires, b\u00e9n\u00e9fices et ambitions en hausse\",\"datePublished\":\"2026-03-04T10:07:50+00:00\",\"dateModified\":\"2026-03-04T10:07:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/\"},\"wordCount\":489,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_adidas.jpg\",\"keywords\":[\"Sportmode\"],\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/\",\"name\":\"Adidas sur la voie des records : chiffre d'affaires, b\u00e9n\u00e9fices et ambitions en hausse - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_adidas.jpg\",\"datePublished\":\"2026-03-04T10:07:50+00:00\",\"dateModified\":\"2026-03-04T10:07:52+00:00\",\"description\":\"Adidas a cl\u00f4tur\u00e9 son ann\u00e9e de redressement 2025 avec des chiffres records. Le PDG Bj\u00f8rn Gulden qualifie l'entreprise de saine et prosp\u00e8re.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_adidas.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_adidas.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adidas sur la voie des records : chiffre d&#8217;affaires, b\u00e9n\u00e9fices et ambitions en hausse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adidas sur la voie des records : chiffre d'affaires, b\u00e9n\u00e9fices et ambitions en hausse - RetailDetail BE","description":"Adidas a cl\u00f4tur\u00e9 son ann\u00e9e de redressement 2025 avec des chiffres records. Le PDG Bj\u00f8rn Gulden qualifie l'entreprise de saine et prosp\u00e8re.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/","og_locale":"fr_FR","og_type":"article","og_title":"Adidas sur la voie des records : chiffre d'affaires, b\u00e9n\u00e9fices et ambitions en hausse - RetailDetail BE","og_description":"Adidas a cl\u00f4tur\u00e9 son ann\u00e9e de redressement 2025 avec des chiffres records. Le PDG Bj\u00f8rn Gulden qualifie l'entreprise de saine et prosp\u00e8re.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/","og_site_name":"RetailDetail BE","article_published_time":"2026-03-04T10:07:50+00:00","article_modified_time":"2026-03-04T10:07:52+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_adidas.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Adidas sur la voie des records : chiffre d&rsquo;affaires, b\u00e9n\u00e9fices et ambitions en hausse","datePublished":"2026-03-04T10:07:50+00:00","dateModified":"2026-03-04T10:07:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/"},"wordCount":489,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_adidas.jpg","keywords":["Sportmode"],"articleSection":["Mode","Mode"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/","name":"Adidas sur la voie des records : chiffre d'affaires, b\u00e9n\u00e9fices et ambitions en hausse - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_adidas.jpg","datePublished":"2026-03-04T10:07:50+00:00","dateModified":"2026-03-04T10:07:52+00:00","description":"Adidas a cl\u00f4tur\u00e9 son ann\u00e9e de redressement 2025 avec des chiffres records. Le PDG Bj\u00f8rn Gulden qualifie l'entreprise de saine et prosp\u00e8re.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_adidas.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_adidas.jpg","width":1000,"height":667,"caption":"Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-sur-la-voie-des-records-chiffre-daffaires-benefices-et-ambitions-en-hausse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Adidas sur la voie des records : chiffre d&#8217;affaires, b\u00e9n\u00e9fices et ambitions en hausse"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/shutterstock_adidas.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/143247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=143247"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/143247\/revisions"}],"predecessor-version":[{"id":143256,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/143247\/revisions\/143256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/143248"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=143247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=143247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=143247"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=143247"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=143247"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=143247"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=143247"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=143247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}