{"id":143282,"date":"2026-03-04T12:41:14","date_gmt":"2026-03-04T11:41:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143282"},"modified":"2026-03-04T12:41:15","modified_gmt":"2026-03-04T11:41:15","slug":"kering-se-restructure-scission-de-lorganisation-en-deux-branches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/kering-se-restructure-scission-de-lorganisation-en-deux-branches\/","title":{"rendered":"Kering se restructure : scission de l’organisation en deux branches"},"content":{"rendered":"\n

Kering<\/strong>, propri\u00e9taire de Gucci, Yves Saint Laurent et bien d’autres marques, redessine son organisation avec deux nouveaux centres d’expertise \u00e0 l’\u00e9chelle du groupe : Industry et Client. Le comit\u00e9 de direction est \u00e9galement remani\u00e9.<\/p>\n\n\n\n

Une plateforme avec deux centres d’expertise<\/h2>\n\n\n\n

Une structure de plateforme globale avec des ressources partag\u00e9es : c’est le choix fait par Kering dans le cadre d’une nouvelle r\u00e9organisation. Les deux nouveaux d\u00e9partements soutiennent toutes les maisons de mode du groupe, dont Gucci, Bottega Veneta et Balenciaga, les \u00e9quipes des marques concern\u00e9es rendant compte aux centres d’expertise respectifs.<\/p>\n\n\n\n

La division Industrie regroupe les achats, la production, la cha\u00eene d’approvisionnement, la qualit\u00e9 et la recherche et d\u00e9veloppement. Ce pilier doit renforcer la structure et l’efficacit\u00e9 de toutes les activit\u00e9s de production. La division Client, quant \u00e0 elle, est responsable de la strat\u00e9gie orient\u00e9e client, en collaboration avec les marques. Son mandat comprend les produits et la tarification, le marketing, les canaux de distribution, la planification des ventes et des op\u00e9rations (S&OP) et la gestion des donn\u00e9es.<\/p>\n\n\n\n

Nouvelle direction<\/h2>\n\n\n\n

Dans le m\u00eame temps, Kering red\u00e9finit \u00e9galement son comit\u00e9 de direction. Le 1er avril, St\u00e9phane No\u00ebl prendra ses fonctions de directeur industriel, un nouveau poste \u00e0 la t\u00eate du d\u00e9partement Industrie. Il rendra directement compte au PDG Luca de Meo. Du c\u00f4t\u00e9 des clients, Carlo Mocci prendra ses fonctions de directeur client\u00e8le le 4 mai. Auparavant, Mocci a occup\u00e9 des postes de direction chez McKinsey & Company, Amazon Europe et Deliveroo.<\/p>\n\n\n\n

Sous la direction de Mocci, Fedele Usai a \u00e9galement \u00e9t\u00e9 nomm\u00e9 Chief Marketing Officer avec effet imm\u00e9diat. Il supervise la strat\u00e9gie marketing du groupe et soutient les maisons dans les domaines du branding, des m\u00e9dias, de la gestion de la relation client et de l’exp\u00e9rience de marque. Depuis janvier 2026, Daniele Zito occupe le poste de Chief Commercial Officer. Zito d\u00e9finit la strat\u00e9gie commerciale du groupe dans le domaine de la vente au d\u00e9tail, y compris le commerce \u00e9lectronique, et de la vente en gros.<\/p>\n\n\n\n

Luca de Meo a rejoint l’entreprise en juin dernier afin de sortir Kering, groupe de luxe en perte de vitesse, du marasme<\/a>. L’ann\u00e9e derni\u00e8re, les chiffres d’affaires ont encore baiss\u00e9, mais De Meo souhaite faire ressortir \u00ab le v\u00e9ritable potentiel \u00bb de l’entreprise. Le 16 avril, lors du Capital Markets Day, le PDG d\u00e9voilera une nouvelle feuille de route pour l’avenir, avec \u00e9ventuellement de nouveaux plans de restructuration.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kering, propri\u00e9taire de Gucci, Yves Saint Laurent et d’autres marques, red\u00e9finit son organisation avec deux nouveaux centres d’expertise \u00e0 l’\u00e9chelle du groupe : Industry et Client. Le comit\u00e9 de direction sera \u00e9galement remani\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":143283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[509],"people":[],"extra":[43],"company":[705],"topic":[332],"region":[342],"class_list":{"0":"post-143282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-luxe","10":"extra-plus","11":"company-kering","12":"topic-restructuration","13":"region-france"},"acf":[],"yoast_head":"\nKering se restructure : scission de l'organisation en deux branches - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kering redessine son organisation avec deux nouveaux centres d'expertise \u00e0 l'\u00e9chelle du groupe. 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