{"id":143361,"date":"2026-03-05T10:26:04","date_gmt":"2026-03-05T09:26:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143361"},"modified":"2026-03-05T10:26:06","modified_gmt":"2026-03-05T09:26:06","slug":"la-croissance-dabercrombie-fitch-ralentit-apres-un-retour-en-force","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-croissance-dabercrombie-fitch-ralentit-apres-un-retour-en-force\/","title":{"rendered":"La croissance d’Abercrombie & Fitch ralentit apr\u00e8s un retour en force"},"content":{"rendered":"\n

Abercrombie & Fitch<\/strong> enregistre \u00e0 nouveau un chiffre d’affaires record pour l’exercice 2025\/26. N\u00e9anmoins, les b\u00e9n\u00e9fices restent inf\u00e9rieurs \u00e0 ceux de l’ann\u00e9e derni\u00e8re. Pour l’ann\u00e9e en cours, le groupe de mode am\u00e9ricain table sur une croissance suppl\u00e9mentaire, mais mod\u00e9r\u00e9e.<\/p>\n\n\n\n

Chiffre d’affaires record gr\u00e2ce \u00e0 Hollister<\/h2>\n\n\n\n

Le groupe de mode am\u00e9ricain Abercrombie & Fitch Co. continue de profiter du repositionnement r\u00e9ussi de ses marques, m\u00eame si la croissance rapide de ces derni\u00e8res ann\u00e9es semble s’essouffler. L’entreprise pr\u00e9voit une croissance plus mod\u00e9r\u00e9e pour l’ann\u00e9e en cours, tandis que la hausse des co\u00fbts, les droits d’importation et l’incertitude g\u00e9opolitique p\u00e8sent sur les marges.<\/p>\n\n\n\n

Au cours de l’exercice clos le 31 janvier, le chiffre d’affaires du groupe a augment\u00e9 de 6 % pour atteindre 5,27 milliards de dollars am\u00e9ricains (4,53 milliards d’euros). Sur une base comparable, le chiffre d’affaires a progress\u00e9 de 3 %. La cha\u00eene pour adolescents Hollister est rest\u00e9e le principal moteur de la croissance, avec une augmentation de 15 % de son chiffre d’affaires, qui a atteint 2,74 milliards de dollars am\u00e9ricains (2,36 milliards d’euros). La marque a ainsi compens\u00e9 les performances plus faibles de la marque phare Abercrombie, dont le chiffre d’affaires a baiss\u00e9 de 1 %.<\/p>\n\n\n\n

Malgr\u00e9 l’augmentation du chiffre d’affaires, les b\u00e9n\u00e9fices ont diminu\u00e9. La marge op\u00e9rationnelle a baiss\u00e9 \u00e0 14,1 %, contre 16,2 % un an plus t\u00f4t. \u00c0 eux seuls, les droits d’importation ont pes\u00e9 sur la marge de 360 points de base. Le r\u00e9sultat op\u00e9rationnel a ainsi diminu\u00e9 de 5,6 % pour atteindre 699,1 millions de dollars am\u00e9ricains (environ 601 millions d’euros). <\/p>\n\n\n\n

Une croissance moins explosive<\/h2>\n\n\n\n

Fran Horowitz, la directrice g\u00e9n\u00e9rale, souligne que l’entreprise mise sur une croissance \u00e9quilibr\u00e9e. \u00ab Je pense que le quatri\u00e8me trimestre montre, en toute honn\u00eatet\u00e9, une performance \u00e9quilibr\u00e9e : une croissance sur l’ensemble des marques, des r\u00e9gions et des canaux. C’est certainement aussi notre objectif pour 2026 \u00bb, a-t-elle d\u00e9clar\u00e9 lors d’une pr\u00e9sentation aux analystes.<\/p>\n\n\n\n

En 2026, l’entreprise souhaite ouvrir environ 30 nouveaux magasins et r\u00e9nover ou adapter quelque 70 sites. Pour l’exercice en cours, Abercrombie & Fitch pr\u00e9voit une croissance de son chiffre d’affaires de 3 \u00e0 5 %. La marge op\u00e9rationnelle devrait se situer entre 12 et 12,5 %. La direction tient toutefois compte des perturbations possibles li\u00e9es aux tensions au Moyen-Orient.<\/p>\n","protected":false},"excerpt":{"rendered":"

Abercrombie & Fitch enregistre \u00e0 nouveau un chiffre d’affaires record pour l’exercice 2025\/26, mais les b\u00e9n\u00e9fices restent inf\u00e9rieurs \u00e0 ceux de l’ann\u00e9e derni\u00e8re. Pour l’ann\u00e9e en cours, le groupe de mode am\u00e9ricain table sur une croissance suppl\u00e9mentaire.<\/p>\n","protected":false},"author":5,"featured_media":143362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1001],"topic":[266],"region":[446],"class_list":{"0":"post-143361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-abercrombie-fitch","11":"topic-resultats-financiers","12":"region-etats-unis-2"},"acf":[],"yoast_head":"\nLa croissance d'Abercrombie & Fitch ralentit apr\u00e8s un retour en force - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Abercrombie & Fitch enregistre un chiffre d'affaires record pour l'exercice 2025\/26. 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