{"id":143395,"date":"2026-03-05T12:04:31","date_gmt":"2026-03-05T11:04:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143395"},"modified":"2026-03-05T15:04:02","modified_gmt":"2026-03-05T14:04:02","slug":"van-de-velde-le-second-semestre-a-ete-plus-soutenu","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/van-de-velde-le-second-semestre-a-ete-plus-soutenu\/","title":{"rendered":"Van de Velde : le second semestre a \u00e9t\u00e9 plus soutenu"},"content":{"rendered":"\n<p>Le groupe de lingerie <strong>Van de Velde<\/strong> a de nouveau enregistr\u00e9 une baisse de son chiffre d&rsquo;affaires et de ses b\u00e9n\u00e9fices en 2025. Une am\u00e9lioration notable a toutefois \u00e9t\u00e9 observ\u00e9e au cours du second semestre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reprise au second semestre<\/h2>\n\n\n\n<p>La soci\u00e9t\u00e9 belge, connue pour ses marques PrimaDonna et Marie Jo, a vu son chiffre d&rsquo;affaires reculer de 2 % \u00e0 202,4 millions d&rsquo;euros. Le b\u00e9n\u00e9fice net a m\u00eame chut\u00e9 de 44 % \u00e0 17,8 millions d&rsquo;euros, principalement en raison d&rsquo;une d\u00e9pr\u00e9ciation de 9,6 millions d&rsquo;euros sur la participation dans le partenaire de production asiatique Top Form.<\/p>\n\n\n\n<p>Apr\u00e8s un premier semestre morose, marqu\u00e9 par le recul des ventes de maillots de bain et l&rsquo;impact des droits d&rsquo;importation am\u00e9ricains, Van de Velde s&rsquo;est redress\u00e9 au second semestre 2025. Le PDG Karel Verlinde, ancien directeur financier qui a pris la rel\u00e8ve il y a trois ans, parle d&rsquo;une \u00ab nette am\u00e9lioration \u00bb du chiffre d&rsquo;affaires et du b\u00e9n\u00e9fice d&rsquo;exploitation (ebitda).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le commerce de d\u00e9tail se porte mieux<\/h2>\n\n\n\n<p>\u00ab Le renouvellement de notre gamme et la poursuite du d\u00e9veloppement du segment direct-to-consumer afin de renforcer l&rsquo;exp\u00e9rience de la marque commencent \u00e0 porter leurs fruits, tant pendant la saison estivale que pendant la saison hivernale \u00bb, explique le PDG. La baisse du chiffre d&rsquo;affaires est en effet enti\u00e8rement imputable \u00e0 la branche B2B (-4,5 %), tandis que les ventes directes aux consommateurs ont augment\u00e9 de 5,2 % pour atteindre 55,9 millions d&rsquo;euros.<\/p>\n\n\n\n<p>L&rsquo;EBITDA a toutefois baiss\u00e9 de 8 % pour s&rsquo;\u00e9tablir \u00e0 46,4 millions d&rsquo;euros, en raison notamment de la hausse des co\u00fbts de marketing et des investissements dans la strat\u00e9gie en ligne. La direction ne donne pas de chiffres concrets pour 2026, mais souligne l&rsquo;importance de la strat\u00e9gie \u00e0 long terme. \u00ab Nous restons vigilants face aux incertitudes externes qui peuvent influencer la dynamique du march\u00e9 dans certaines r\u00e9gions \u00bb, explique Verlinde. De plus, Van de Velde continue \u00e0 travailler \u00e0 une plus grande diversification de la production, \u00ab notamment en raison de l&rsquo;incertitude mondiale \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe de lingerie Van de Velde a de nouveau enregistr\u00e9 une baisse de son chiffre d&rsquo;affaires et de ses b\u00e9n\u00e9fices en 2025. Une am\u00e9lioration notable a toutefois \u00e9t\u00e9 observ\u00e9e au cours du second semestre.<\/p>\n","protected":false},"author":5,"featured_media":143428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[810],"people":[],"extra":[43],"company":[807],"topic":[266],"region":[226],"class_list":{"0":"post-143395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-lingerie","10":"extra-plus","11":"company-van-de-velde","12":"topic-resultats-financiers","13":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van de Velde : le second semestre a \u00e9t\u00e9 plus soutenu - RetailDetail 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