{"id":143405,"date":"2026-03-05T12:51:17","date_gmt":"2026-03-05T11:51:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143405"},"modified":"2026-03-05T12:51:19","modified_gmt":"2026-03-05T11:51:19","slug":"jd-com-voit-ses-benefices-chuter-en-raison-de-la-guerre-des-prix-en-chine-mais-mise-sur-leurope","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jd-com-voit-ses-benefices-chuter-en-raison-de-la-guerre-des-prix-en-chine-mais-mise-sur-leurope\/","title":{"rendered":"JD.com voit ses b\u00e9n\u00e9fices chuter en raison de la guerre des prix en Chine, mais mise sur l&rsquo;Europe"},"content":{"rendered":"\n<p>Le g\u00e9ant chinois du commerce \u00e9lectronique <strong>JD.com <\/strong>a enregistr\u00e9 au quatri\u00e8me trimestre 2025 sa premi\u00e8re perte trimestrielle en pr\u00e8s de quatre ans. Ces r\u00e9sultats d\u00e9cevants illustrent la pression exerc\u00e9e sur le commerce en ligne chinois par la faiblesse des d\u00e9penses de consommation et une concurrence f\u00e9roce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faiblesse de la consommation chinoise<\/h2>\n\n\n\n<p>Le chiffre d&rsquo;affaires de JD.com a augment\u00e9 de 1,5 % au quatri\u00e8me trimestre, pour atteindre 352,3 milliards de yuans (45,3 milliards d&rsquo;euros), soit un peu moins que ce que les analystes avaient pr\u00e9vu. Au final, l&rsquo;entreprise a enregistr\u00e9 une perte de 2,7 milliards de yuans (347 millions d&rsquo;euros), contre un b\u00e9n\u00e9fice de 9,9 milliards de yuans (1,27 milliard d&rsquo;euros) un an plus t\u00f4t.<\/p>\n\n\n\n<p>Cette perte fait suite \u00e0 une p\u00e9riode au cours de laquelle JD.com a investi massivement dans de nouvelles activit\u00e9s, notamment la livraison de repas, tout en se livrant \u00e0 une guerre des prix avec ses rivaux <strong>Alibaba <\/strong>et <strong>Meituan<\/strong>. Des plateformes telles qu&rsquo;Alibaba et <strong>PDD Holdings<\/strong> tentent d&rsquo;attirer les consommateurs avec des remises et des promotions importantes, ce qui affecte les marges du secteur.<\/p>\n\n\n\n<p>La guerre des prix est une cons\u00e9quence de la morosit\u00e9 \u00e9conomique persistante en Chine. La crise immobili\u00e8re, les inqui\u00e9tudes li\u00e9es \u00e0 l&#8217;emploi et les tensions g\u00e9opolitiques p\u00e8sent depuis longtemps sur la confiance des consommateurs. JD.com en ressent particuli\u00e8rement les effets dans ses activit\u00e9s principales. L&rsquo;entreprise est consid\u00e9r\u00e9e comme le plus grand vendeur d&rsquo;appareils \u00e9lectrom\u00e9nagers en Chine, mais selon les analystes, les ventes d&rsquo;appareils \u00e9lectrom\u00e9nagers en Chine ont chut\u00e9 de 18 % au quatri\u00e8me trimestre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;Europe prend une importance suppl\u00e9mentaire<\/h2>\n\n\n\n<p>JD.com tente de compenser cette pression par de nouvelles sources de revenus, telles que les activit\u00e9s publicitaires et les services de vente au d\u00e9tail instantan\u00e9s. Le directeur financier Ian Su Shan souligne que la structure du chiffre d&rsquo;affaires est en train de changer : \u00ab Notre mix de chiffre d&rsquo;affaires se diversifie de plus en plus. \u00c0 mesure que la rentabilit\u00e9 augmente et que les activit\u00e9s \u00e0 plus forte marge, telles que la publicit\u00e9, prennent une part plus importante, nous pr\u00e9voyons que nos flux de b\u00e9n\u00e9fices continueront \u00e9galement \u00e0 se diversifier. \u00bb<\/p>\n\n\n\n<p>Dans le m\u00eame temps, JD.com acc\u00e9l\u00e8re sa strat\u00e9gie internationale. Outre l&rsquo;acquisition de <strong>Ceconomy<\/strong>, propri\u00e9taire de <strong>MediaMarkt<\/strong>, l&rsquo;entreprise a r\u00e9cemment conclu un partenariat strat\u00e9gique avec <strong>DHL <\/strong>afin de<strong> <\/strong>d\u00e9velopper des solutions logistiques et e-commerce communes, notamment pour faciliter l&rsquo;acc\u00e8s des marques europ\u00e9ennes au march\u00e9 chinois. JD.com vise \u00e9galement l&rsquo;Europe avec la plateforme en ligne <strong>Joybuy <\/strong>et le service logistique <strong>JoyExpress<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant chinois du commerce \u00e9lectronique JD.com a enregistr\u00e9 au quatri\u00e8me trimestre 2025 sa premi\u00e8re perte trimestrielle en pr\u00e8s de quatre ans. Ces r\u00e9sultats d\u00e9cevants illustrent la pression exerc\u00e9e sur le commerce en ligne chinois par la faiblesse des d\u00e9penses de consommation et une guerre des prix acharn\u00e9e avec ses concurrents.<\/p>\n","protected":false},"author":5,"featured_media":143406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[454],"topic":[266],"region":[277],"class_list":["post-143405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-jd-com","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD.com voit ses 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