{"id":143436,"date":"2026-03-05T15:27:13","date_gmt":"2026-03-05T14:27:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143436"},"modified":"2026-03-05T15:27:16","modified_gmt":"2026-03-05T14:27:16","slug":"nouveau-chiffre-daffaires-record-pour-mango","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nouveau-chiffre-daffaires-record-pour-mango\/","title":{"rendered":"Nouveau chiffre d’affaires record pour Mango"},"content":{"rendered":"\n

Mango<\/strong> a de nouveau enregistr\u00e9 des chiffres records en 2025, avec une croissance \u00e0 deux chiffres tant pour son chiffre d’affaires que pour ses b\u00e9n\u00e9fices. Le d\u00e9taillant, qui conna\u00eet \u00e9galement une forte augmentation de ses ventes en ligne, continue d’investir dans son r\u00e9seau de magasins et dans l’IA.<\/p>\n\n\n\n

D\u00e9j\u00e0 un tiers en ligne<\/h2>\n\n\n\n

L’ann\u00e9e derni\u00e8re, Mango a r\u00e9alis\u00e9 un chiffre d’affaires de 3,8 milliards d’euros, soit une croissance de 13 % – et m\u00eame de 16 % \u00e0 taux de change constants. Le b\u00e9n\u00e9fice net de l’exercice a augment\u00e9 de 11 % pour atteindre 242 millions d’euros. La mode f\u00e9minine reste le pilier principal de l’entreprise, repr\u00e9sentant 79 % du chiffre d’affaires total. Les ventes en ligne repr\u00e9sentent d\u00e9sormais un tiers du chiffre d’affaires total de la cha\u00eene de mode.<\/p>\n\n\n\n

Au cours du dernier exercice, le d\u00e9taillant de mode a investi pr\u00e8s de 225 millions d’euros dans l’agrandissement et la r\u00e9novation de ses magasins, la construction d’un nouveau si\u00e8ge social \u00e0 Palau-solit\u00e0 i Plegamans, pr\u00e8s de Barcelone, et le d\u00e9veloppement de capacit\u00e9s technologiques. \u00c0 la fin de 2025, Mango comptait 2 931 points de vente sur 120 march\u00e9s \u00e0 travers le monde.<\/p>\n\n\n\n

Styliste IA<\/h2>\n\n\n\n

Toni Ruiz, pr\u00e9sident et PDG de Mango, souligne la forte orientation internationale de Mango, dont 78 % du chiffre d’affaires total provient d\u00e9j\u00e0 de l’\u00e9tranger. Les march\u00e9s importants en dehors de l’Espagne sont la France, la Turquie, l’Allemagne et les \u00c9tats-Unis. L’Italie, le Royaume-Uni et le Portugal ont \u00e9galement gagn\u00e9 des parts de march\u00e9 cette ann\u00e9e.<\/p>\n\n\n\n

L’ouverture de nouveaux magasins phares \u00e0 Berlin, Ankara, Chicago, Rome et Munich, entre autres, a marqu\u00e9 une \u00e9tape importante pour l’entreprise. Mango Teen a doubl\u00e9 son r\u00e9seau de magasins, tandis que Mango Home a ouvert ses quatre premiers magasins ind\u00e9pendants en Espagne.<\/p>\n\n\n\n

Le d\u00e9taillant continue de se concentrer sur l’expansion de ses magasins physiques, mais souligne \u00e9galement son leadership dans le monde de la mode en ligne. L’entreprise a investi massivement dans le renouvellement de ses capacit\u00e9s technologiques, notamment avec le lancement d’un styliste pilot\u00e9 par l’IA. Mango a \u00e9galement investi dans la logistique afin d’adapter son mod\u00e8le op\u00e9rationnel aux besoins des clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mango a de nouveau enregistr\u00e9 des chiffres records en 2025, avec une croissance \u00e0 deux chiffres tant au niveau du chiffre d’affaires que des b\u00e9n\u00e9fices. Le d\u00e9taillant, qui constate \u00e9galement une forte augmentation de ses ventes en ligne, continue d’investir dans son r\u00e9seau de magasins et dans l’IA. <\/p>\n","protected":false},"author":3,"featured_media":143437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[717],"topic":[266],"region":[579],"class_list":{"0":"post-143436","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"company-mango","10":"topic-resultats-financiers","11":"region-spanje"},"acf":[],"yoast_head":"\nNouveau chiffre d'affaires record pour Mango - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mango a de nouveau enregistr\u00e9 des chiffres records en 2025, avec une 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