{"id":143462,"date":"2026-03-06T08:51:04","date_gmt":"2026-03-06T07:51:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143462"},"modified":"2026-03-06T08:51:05","modified_gmt":"2026-03-06T07:51:05","slug":"jbc-et-filou-friends-unissent-leurs-forces","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-et-filou-friends-unissent-leurs-forces\/","title":{"rendered":"JBC et Filou &amp; Friends unissent leurs forces"},"content":{"rendered":"\n<p><strong>Claes Retail Group<\/strong> (CRG) \u2013 la soci\u00e9t\u00e9 m\u00e8re de <strong>JBC<\/strong>, <strong>CKS<\/strong> et <strong>Mayerline<\/strong> \u2013 et la marque de v\u00eatements pour enfants <strong>Filou &amp; Friends<\/strong> s&rsquo;associent dans le cadre d&rsquo;une coentreprise \u00e0 parts \u00e9gales. Depuis f\u00e9vrier, une premi\u00e8re collection Filou &amp; Friends est en vente dans 15 magasins JBC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toucher davantage de familles<\/h2>\n\n\n\n<p>Pour CRG, cette collaboration renforce son offre avec une marque belge de qualit\u00e9, tourn\u00e9e vers l&rsquo;avenir et dot\u00e9e d&rsquo;une identit\u00e9 affirm\u00e9e. Pour Filou &amp; Friends, c&rsquo;est une nouvelle \u00e9tape pour toucher davantage de familles, gr\u00e2ce \u00e0 un partenaire qui partage sa vision \u00e0 long terme. En unissant leurs forces, les deux marques souhaitent inciter les familles \u00e0 faire des choix conscients.<\/p>\n\n\n\n<p>La famille Maes, propri\u00e9taire de Filou &amp; Friends, conserve la direction de l&rsquo;entreprise, avec Rudi Maes comme CEO, aux c\u00f4t\u00e9s de son \u00e9pouse Sophie et de leur fils Emile. Le r\u00e9seau existant de 14 magasins Filou &amp; Friends reste un \u00e9l\u00e9ment important de la marque et de sa croissance future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des marques qui se renforcent mutuellement<\/h2>\n\n\n\n<p>JBC et Filou and Friends sont toutes deux fortement ancr\u00e9es en Belgique et partagent un amour pour la mode enfantine ludique, confortable et reconnaissable. En unissant leurs forces, elles r\u00e9unissent leurs univers, indique le communiqu\u00e9 de presse. Leur conviction commune est claire : les v\u00eatements pour enfants doivent non seulement \u00eatre beaux et ludiques, mais aussi con\u00e7us pour grandir avec eux, \u00eatre transmis et \u00eatre port\u00e9s longtemps.<\/p>\n\n\n\n<p>\u00ab Nous croyons fermement aux marques belges qui se renforcent mutuellement. Cette collaboration ne ressemble pas \u00e0 une man\u0153uvre commerciale, mais plut\u00f4t \u00e0 une convergence de visions, de valeurs et d&rsquo;ambitions \u00bb, explique Rudi Maes. \u00ab Filou &amp; Friends est une marque chaleureuse et familiale, qui correspond parfaitement \u00e0 l&rsquo;identit\u00e9 de JBC \u00bb, explique Bart Claes, CEO de CRG. \u00ab Le fait que nous puissions \u00e9crire cette histoire ensemble, en tant que marques belges qui croient en elles, rend cette collaboration encore plus sp\u00e9ciale. Ensemble, nous voulons offrir quelque chose de sinc\u00e8re et de beau aux familles. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Claes Retail Group (CRG) \u2013 la soci\u00e9t\u00e9 m\u00e8re de JBC, CKS et Mayerline \u2013 et la marque de v\u00eatements pour enfants Filou &amp; Friends s&rsquo;associent dans le cadre d&rsquo;une coentreprise \u00e0 parts \u00e9gales. Depuis f\u00e9vrier, une premi\u00e8re collection Filou &amp; Friends est en vente dans 15 magasins JBC. <\/p>\n","protected":false},"author":3,"featured_media":143463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1112],"people":[],"extra":[],"company":[661,1974,311],"topic":[1312],"region":[226],"class_list":{"0":"post-143462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"tag-samenwerking","10":"company-claes-retail-group","11":"company-filou-friends","12":"company-jbc","13":"topic-partenariat","14":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JBC et Filou &amp; Friends unissent leurs forces - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Claes Retail Group (CRG) \u2013 la soci\u00e9t\u00e9 m\u00e8re de JBC, CKS et Mayerline \u2013 et la marque de v\u00eatements pour enfants Filou &amp; 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