{"id":143508,"date":"2026-03-06T12:40:01","date_gmt":"2026-03-06T11:40:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143508"},"modified":"2026-03-06T12:40:03","modified_gmt":"2026-03-06T11:40:03","slug":"picnic-encore-plus-solidement-entre-les-mains-dedeka","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-encore-plus-solidement-entre-les-mains-dedeka\/","title":{"rendered":"Picnic encore plus solidement entre les mains d&rsquo;Edeka"},"content":{"rendered":"\n<p><strong>Edeka <\/strong>renforce encore davantage son emprise sur le service n\u00e9erlandais de courses en ligne <strong>Picnic<\/strong>. Le groupe allemand de supermarch\u00e9s d\u00e9tiendrait environ un tiers des actions, apr\u00e8s un r\u00e9cent tour d&rsquo;investissement de 430 millions d&rsquo;euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investissement strat\u00e9gique<\/h2>\n\n\n\n<p>Au cours du dernier tour de financement, Edeka a augment\u00e9 sa participation dans Picnic de 28 % <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/beteiligung-edeka-baut-einfluss-bei-picnic-aus-189776\">\u00e0 plus de 32 %<\/a>, selon des sources cit\u00e9es par Lebensmittel Zeitung. D&rsquo;autres investisseurs restent \u00e9galement impliqu\u00e9s. Parmi eux figurent les soci\u00e9t\u00e9s d&rsquo;investissement n\u00e9erlandaises Hoyberg et NPM Capital, ainsi que la fondation Bill-and-Melinda-Gates.<\/p>\n\n\n\n<p>Pour les autres parties, Picnic repr\u00e9sente avant tout un investissement financier, mais Edeka joue \u00e9galement un r\u00f4le op\u00e9rationnel : le groupe de supermarch\u00e9s fournit des produits et son expertise en mati\u00e8re de vente au d\u00e9tail \u00e0 la plateforme. Picnic n&rsquo;a pas donn\u00e9 de d\u00e9tails sur la r\u00e9partition exacte des actions, mais a simplement confirm\u00e9 que les actionnaires existants avaient continu\u00e9 \u00e0 investir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La taille apporte les b\u00e9n\u00e9fices<\/h2>\n\n\n\n<p>Picnic reste toutefois d\u00e9ficitaire en Allemagne. Les comptes annuels r\u00e9cemment publi\u00e9s montrent que les activit\u00e9s allemandes de Picnic ont r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 605 millions d&rsquo;euros en 2024, soit une augmentation de 54 %. Dans le m\u00eame temps, l&rsquo;entreprise a enregistr\u00e9 une perte nette de 140 millions d&rsquo;euros, soit pr\u00e8s de 20 millions d&rsquo;euros de plus que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<p>La soci\u00e9t\u00e9 m\u00e8re n\u00e9erlandaise a inject\u00e9 175 millions d&rsquo;euros dans la filiale allemande cette ann\u00e9e-l\u00e0, principalement pour la construction d&rsquo;un centre de distribution enti\u00e8rement automatis\u00e9 \u00e0 Oberhausen, qui est devenu op\u00e9rationnel en 2025. En juillet 2025, un financement suppl\u00e9mentaire de 50 millions d&rsquo;euros a \u00e9t\u00e9 accord\u00e9. Et les investissements se poursuivent sans rel\u00e2che : Picnic pr\u00e9voit d\u00e9j\u00e0 un nouvel entrep\u00f4t robotis\u00e9 \u00e0 Berlin.<\/p>\n\n\n\n<p>En 2024, Picnic a largement cess\u00e9 de faire appel \u00e0 des int\u00e9rimaires et a embauch\u00e9 presque tous ses livreurs. Cela a entra\u00een\u00e9 une forte augmentation des frais de personnel, qui sont pass\u00e9s de 51 millions d&rsquo;euros \u00e0 pr\u00e8s de 130 millions d&rsquo;euros. Mais Picnic et Edeka comptent tous deux sur le temps et l&rsquo;\u00e9chelle pour devenir finalement rentables. Aux Pays-Bas, le supermarch\u00e9 en ligne a enregistr\u00e9 pour la premi\u00e8re fois un b\u00e9n\u00e9fice EBITDA en 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edeka a renforc\u00e9 son emprise sur le service n\u00e9erlandais de courses en ligne Picnic. Le groupe allemand de supermarch\u00e9s d\u00e9tiendrait environ un tiers des actions.<\/p>\n","protected":false},"author":5,"featured_media":143509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[621,545],"topic":[282],"region":[470],"class_list":{"0":"post-143508","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-edeka","11":"company-picnic","12":"topic-acquisition","13":"region-allemagne"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic encore plus solidement entre les mains d&#039;Edeka - RetailDetail BE<\/title>\n<meta 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