{"id":14380,"date":"2016-08-04T10:39:29","date_gmt":"2016-08-04T10:39:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/annee-record-en-vue-pour-adidas\/"},"modified":"2016-08-04T10:39:29","modified_gmt":"2016-08-04T10:39:29","slug":"annee-record-en-vue-pour-adidas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/annee-record-en-vue-pour-adidas\/","title":{"rendered":"Ann\u00e9e record en vue pour Adidas"},"content":{"rendered":"<p>Gr\u00e2ce \u00e0 l\u2019\u00e9t\u00e9 sportif de 2016 \u2013 avec l\u2019Euro de football tout juste termin\u00e9 et les JO en vue \u2013, l\u2019\u00e9quipementier sportif allemand <strong>Adidas<\/strong> a enregistr\u00e9 d\u2019excellentes performances.\u00a0Le CEO sortant Herbert Hainer parle m\u00eame d\u2019une ann\u00e9e record.<\/p>\n<p><!--break--><\/p>\n<h2>B\u00e9n\u00e9fice net doubl\u00e9<\/h2>\n<p>Durant le trimestre \u00e9coul\u00e9 (jusqu\u2019\u00e0 juillet) Adidas a g\u00e9n\u00e9r\u00e9 <a href=\"http:\/\/www.adidas-group.com\/media\/filer_public\/89\/75\/8975b199-c839-4de6-b74d-b148dedf7535\/adidasag_2016q2results_final.pdf\" target=\"_blank\" rel=\"noopener\">un b\u00e9n\u00e9fice net de 291 millions d\u2019euros<\/a>, pr\u00e8s du double par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. A noter toutefois que ce b\u00e9n\u00e9fice comprend un gain non-r\u00e9current li\u00e9 la r\u00e9siliation pr\u00e9matur\u00e9e\u00a0 du contrat du club de foot britannique Chelsea, qui a d\u00e9cid\u00e9 de s\u2019associer au concurrent <strong>Nike<\/strong>.<\/p>\n<p>\nLe chiffre d\u2019affaires\u00a0 a lui aussi connu une croissance \u00e0 deux chiffres : +13% \u00e0 4,4 milliards d\u2019euros. La Chine affiche la plus forte croissance (+30%), suivie de l\u2019Europe de l\u2019Ouest (+29%). M\u00eame en Am\u00e9rique du Nord \u2013 pourtant le berceau de Nike \u2013 le chiffre d\u2019affaires a progress\u00e9 de plus d\u2019un quart (+26%). Adidas, selon ses propres dires, continue d\u2019y grignoter des parts de march\u00e9 \u00e0 son \u00e9ternel rival.<\/p>\n<h2>\nBient\u00f4t un milliard d\u2019euros de b\u00e9n\u00e9fice ?<\/h2>\n<p>La semaine derni\u00e8re, pour la quatri\u00e8me fois, Adidas a revu \u00e0 la hausse ses pr\u00e9visions. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/adidas-d%C3%A9signe-un-nouveau-ceo\" target=\"_blank\" rel=\"noopener\">Le CEO sortant Herbert Hainer <\/a>a laiss\u00e9 entendre qu\u2019Adidas visait un b\u00e9n\u00e9fice compris entre 975 millions d\u2019euros et 1 milliard d\u2019euros pour l\u2019ensemble de l\u2019ann\u00e9e 2016. Aujourd\u2019hui il confirme que le groupe est sur la bonne voie en vue de pulv\u00e9riser tous les records.<\/p>\n<p>\nCes performances spectaculaires ont eu des r\u00e9percussions positives \u00e0 la bourse. Cette ann\u00e9e le cours de l\u2019action Adidas a d\u00e9j\u00e0 grimp\u00e9 de 65%, pour la plus grande joie des investisseurs.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 l\u2019\u00e9t\u00e9 sportif de 2016 \u2013 avec l\u2019Euro de football tout juste termin\u00e9 et les JO en vue \u2013, l\u2019\u00e9quipementier sportif allemand Adidas a enregistr\u00e9 d\u2019excellentes performances.\u00a0Le CEO sortant Herbert Hainer parle m\u00eame d\u2019une ann\u00e9e record. B\u00e9n\u00e9fice net doubl\u00e9 Durant le trimestre \u00e9coul\u00e9 (jusqu\u2019\u00e0 juillet) Adidas a g\u00e9n\u00e9r\u00e9 un b\u00e9n\u00e9fice net de 291 millions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ann\u00e9e record en vue pour Adidas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 l\u2019\u00e9t\u00e9 sportif de 2016 \u2013 avec 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