{"id":143841,"date":"2026-03-11T15:18:13","date_gmt":"2026-03-11T14:18:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143841"},"modified":"2026-03-11T15:18:13","modified_gmt":"2026-03-11T14:18:13","slug":"henkel-enregistre-une-marge-plus-elevee-malgre-une-baisse-du-chiffre-daffaires","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/henkel-enregistre-une-marge-plus-elevee-malgre-une-baisse-du-chiffre-daffaires\/","title":{"rendered":"Henkel enregistre une marge plus \u00e9lev\u00e9e malgr\u00e9 une baisse du chiffre d’affaires"},"content":{"rendered":"\n

Henkel<\/strong>, propri\u00e9taire de marques telles que Persil et Schwarzkopf, a r\u00e9ussi \u00e0 am\u00e9liorer sa rentabilit\u00e9 en 2025, malgr\u00e9 un contexte \u00e9conomique difficile. Le chiffre d’affaires a baiss\u00e9, principalement en raison des effets des taux de change.<\/p>\n\n\n\n

Tensions g\u00e9opolitiques<\/h2>\n\n\n\n

Le chiffre d’affaires d\u00e9clar\u00e9 de Henkel a baiss\u00e9 de 5,1 % l’ann\u00e9e derni\u00e8re, pour s’\u00e9tablir \u00e0 environ 20,5 milliards d’euros, principalement en raison des effets n\u00e9gatifs des taux de change et des d\u00e9sinvestissements dans le portefeuille. Corrig\u00e9 des effets des taux de change et des acquisitions, le chiffre d’affaires a augment\u00e9 de 0,9 %. Au cours d’une ann\u00e9e marqu\u00e9e par une faible demande, la multinationale s’est concentr\u00e9e sur l’efficacit\u00e9, ce qui a port\u00e9 ses fruits : la marge EBIT s’est am\u00e9lior\u00e9e de 0,5 point de pourcentage pour atteindre 14,8 %, ce qui montre que Henkel a r\u00e9ussi \u00e0 augmenter sa rentabilit\u00e9 malgr\u00e9 la pression sur le chiffre d’affaires.<\/p>\n\n\n\n

La plus grande division de Henkel, Adhesive Technologies, a g\u00e9n\u00e9r\u00e9 un chiffre d’affaires de 10,7 milliards d’euros et a connu une croissance organique de 1,5 %. Les marques grand public ont r\u00e9alis\u00e9 un chiffre d’affaires d’environ 9,7 milliards d’euros, avec une croissance organique de 0,3 %. La marge EBIT de cette division s’est consid\u00e9rablement am\u00e9lior\u00e9e pour atteindre 14,5 %, en partie gr\u00e2ce \u00e0 une plus grande concentration sur les marques \u00e0 forte marge.<\/p>\n\n\n\n

\u00ab Notre environnement commercial reste marqu\u00e9 par des d\u00e9fis majeurs, notamment des conflits militaires, des tensions g\u00e9opolitiques dans de nombreuses r\u00e9gions du monde et des conflits commerciaux et tarifaires de grande envergure. Les incertitudes qui en d\u00e9coulent ont affaibli la confiance des consommateurs et la demande industrielle. Avec la guerre au Moyen-Orient qui a d\u00e9but\u00e9 fin f\u00e9vrier, l’incertitude a de nouveau consid\u00e9rablement augment\u00e9 \u00bb, a d\u00e9clar\u00e9 Carsten Knobel, PDG de Henkel.<\/p>\n\n\n\n

Acquisition aux \u00c9tats-Unis<\/h2>\n\n\n\n

Le PDG se montre toutefois confiant : \u00ab Les r\u00e9sultats pour 2025 montrent clairement que notre strat\u00e9gie de croissance durable et cibl\u00e9e est la bonne et qu’elle positionne efficacement l’entreprise pour l’avenir. Cela se refl\u00e8te \u00e9galement dans nos perspectives pour l’exercice 2026, o\u00f9 nous pr\u00e9voyons une nouvelle croissance du chiffre d’affaires et des b\u00e9n\u00e9fices, m\u00eame si le d\u00e9but de l’ann\u00e9e sera probablement un peu plus faible. \u00bb L’entreprise pr\u00e9voit une croissance mod\u00e9r\u00e9e de 1 \u00e0 3 % pour 2026.<\/p>\n\n\n\n

La multinationale vient de signer un accord pour l’acquisition de Not Your Mother’s, une marque de soins capillaires et de coiffure en pleine expansion en Am\u00e9rique du Nord, actuellement d\u00e9tenue par le fonds d’investissement priv\u00e9 Main Post Partners. Au cours de l’exercice 2025, la marque a g\u00e9n\u00e9r\u00e9 un chiffre d’affaires d’environ 190 millions d’euros, avec une croissance \u00e0 deux chiffres et une marge brute solide. Henkel renforce ainsi sa position dans le segment des soins capillaires, l’une de ses principales cat\u00e9gories sur le march\u00e9 grand public.<\/p>\n","protected":false},"excerpt":{"rendered":"

Henkel, propri\u00e9taire de marques telles que Persil et Schwarzkopf, a r\u00e9ussi \u00e0 am\u00e9liorer sa rentabilit\u00e9 en 2025, malgr\u00e9 un contexte \u00e9conomique difficile. Le chiffre d’affaires a baiss\u00e9, principalement en raison des effets des taux de change. <\/p>\n","protected":false},"author":3,"featured_media":143842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[330],"topic":[266],"region":[],"class_list":["post-143841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-henkel","topic-resultats-financiers"],"acf":[],"yoast_head":"\nHenkel enregistre une marge plus \u00e9lev\u00e9e malgr\u00e9 une baisse du chiffre d'affaires - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Henkel, propri\u00e9taire de marques telles que Persil et Schwarzkopf, a r\u00e9ussi \u00e0 am\u00e9liorer 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