{"id":143891,"date":"2026-03-12T15:14:02","date_gmt":"2026-03-12T14:14:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143891"},"modified":"2026-03-12T15:14:04","modified_gmt":"2026-03-12T14:14:04","slug":"le-distributeur-bio-marma-reprend-la-distribution-des-produits-oxfam","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-distributeur-bio-marma-reprend-la-distribution-des-produits-oxfam\/","title":{"rendered":"Le distributeur bio Marma reprend la distribution des produits Oxfam"},"content":{"rendered":"\n<p>Le distributeur bio <strong>Marma<\/strong> rach\u00e8te 13 marques de la soci\u00e9t\u00e9 <strong>Biosano<\/strong>, dont les produits belges d&rsquo;<strong>Oxfam<\/strong> et diverses sp\u00e9cialit\u00e9s italiennes. Le march\u00e9 bio \u00e9tant en difficult\u00e9, les grossistes se voient contraints de se sp\u00e9cialiser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;entreprise familiale s&rsquo;\u00e9largit<\/h2>\n\n\n\n<p>L&rsquo;importateur et distributeur bio belge Marma a rachet\u00e9 treize marques du grossiste Biosano, bas\u00e9 \u00e0 Lierre. Il s&rsquo;agit notamment de sp\u00e9cialit\u00e9s italiennes, de vins et de produits issus du commerce \u00e9quitable d&rsquo;Oxfam. Parmi les nouveaux venus figurent les marques de sp\u00e9cialit\u00e9s italiennes <strong>La Terra E il Cielo<\/strong>, <strong>Campo<\/strong> et <strong>Antica Entoria<\/strong>. Dans le segment des boissons, on trouve diff\u00e9rentes marques de vins italiens et espagnols, ainsi que les marques de limonade <strong>Proviant<\/strong> et <strong>Naturfrisk<\/strong>. Depuis le 1er mars 2026, ces marques sont progressivement int\u00e9gr\u00e9es \u00e0 la gamme de Marma.<\/p>\n\n\n\n<p>Avec cette expansion, l&rsquo;entreprise familiale de Tirlemont souhaite renforcer sa position sur le march\u00e9 bio en pleine \u00e9volution. Marma distribue d\u00e9j\u00e0 plus de 8 000 produits \u00e9cologiques et biologiques et approvisionne les magasins bio, les pharmacies, les entreprises de restauration et les d\u00e9taillants en Belgique et au Luxembourg. Gr\u00e2ce \u00e0 l&rsquo;exportation, l&rsquo;entreprise touche \u00e9galement des clients aux Pays-Bas et en France.<\/p>\n\n\n\n<p>Le directeur g\u00e9n\u00e9ral Steve Portauwe qualifie l&rsquo;int\u00e9gration des marques de d\u00e9cision strat\u00e9gique : \u00ab Nous voulons servir au mieux le march\u00e9 bio belge en proposant une gamme aussi large que possible de produits bio via un centre de distribution logistique de haute technologie. Le fait de pouvoir d\u00e9sormais inclure les vins et les produits fins italiens de Biosano dans notre assortiment est une opportunit\u00e9 unique. Ces beaux produits constituent un enrichissement de notre offre. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un march\u00e9 difficile exige des acteurs solides<\/h2>\n\n\n\n<p>Biosano reste actif en tant que grossiste, mais opte d\u00e9sormais pour un positionnement plus pr\u00e9cis. L&rsquo;entreprise souhaite se concentrer sur des cat\u00e9gories de niche telles que les herbes et th\u00e9s biologiques et biodynamiques, les produits certifi\u00e9s <strong>Demeter<\/strong>, les boissons alcoolis\u00e9es, les cosm\u00e9tiques et les produits m\u00e9nagers. Le rayon jardinage, avec ses semences biologiques et biodynamiques, b\u00e9n\u00e9ficiera \u00e9galement d&rsquo;une attention particuli\u00e8re.<\/p>\n\n\n\n<p>Le directeur Lode Speleers confie donc en partie la distribution de ses principales marques \u00e0 Marma : \u00ab C&rsquo;est avec une certaine tristesse que je confie la distribution de mes plus belles marques \u00e0 Marma. Je suis convaincu qu&rsquo;ils peuvent le faire mieux que Biosano, et cela profitera aux producteurs biologiques, dont la plupart sont devenus de v\u00e9ritables amis. \u00bb<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Comme de nombreux acteurs du march\u00e9 bio, ils traversent \u00e9galement une p\u00e9riode tr\u00e8s difficile et m\u00e9ritent un partenaire solide et fiable comme Marma pour continuer \u00e0 distribuer leurs produits sur le march\u00e9 belge \u00bb, conclut Speleers.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Le distributeur bio Marma, bas\u00e9 \u00e0 Tirlemont, rach\u00e8te 13 marques de la soci\u00e9t\u00e9 Biosano, situ\u00e9e \u00e0 Lierre, dont les produits belges Oxfam et plusieurs sp\u00e9cialit\u00e9s italiennes.<\/p>\n","protected":false},"author":5,"featured_media":143892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[450],"people":[],"extra":[43],"company":[1426,1243],"topic":[282],"region":[226],"class_list":{"0":"post-143891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-biologisch","10":"extra-plus","11":"company-marma","12":"company-oxfam","13":"topic-acquisition","14":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le distributeur bio Marma reprend la distribution des produits Oxfam - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le distributeur bio 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