{"id":143948,"date":"2026-03-13T10:11:29","date_gmt":"2026-03-13T09:11:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143948"},"modified":"2026-03-13T10:15:20","modified_gmt":"2026-03-13T09:15:20","slug":"le-fonds-spadel-investit-dans-des-boissons-gazeuses-pour-la-flore-intestinale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-fonds-spadel-investit-dans-des-boissons-gazeuses-pour-la-flore-intestinale\/","title":{"rendered":"Spadel investit dans des boissons gazeuses pour la flore intestinale"},"content":{"rendered":"\n

The Source Ventures, le fonds de capital-risque du groupe belge Spadel<\/strong>, investit dans le producteur britannique de boissons Living Things<\/strong>. Cette jeune marque d\u00e9veloppe des sodas ax\u00e9es sur la sant\u00e9 intestinale, une cat\u00e9gorie qui conna\u00eet un essor rapide \u00e0 l’\u00e9chelle mondiale.<\/p>\n\n\n\n

La sant\u00e9 intestinale, un march\u00e9 en pleine croissance<\/h2>\n\n\n\n

Living Things a \u00e9t\u00e9 fond\u00e9e il y a seulement deux ans, mais est d\u00e9sormais pr\u00e9sente dans 25 000 points de vente, dont les grands d\u00e9taillants britanniques tels que Tesco, Waitrose et Boots. Le nombre de caf\u00e9s, d’\u00e9piceries fines et d’autres \u00e9tablissements de restauration proposant ces boissons rafra\u00eechissantes est \u00e9galement en augmentation. <\/p>\n\n\n\n

Ces boissons l\u00e9g\u00e8rement p\u00e9tillantes contiennent peu de sucre, beaucoup de fibres et une combinaison de pr\u00e9biotiques et de probiotiques. Selon l’entreprise, chaque canette contient \u00ab des milliards de cultures vivantes \u00bb. Elles ne contiennent ni sucres ajout\u00e9s ni \u00e9dulcorants et comptent moins de 13 kilocalories pour 100 millilitres.<\/p>\n\n\n\n

L’entreprise se positionne clairement \u00e0 la crois\u00e9e de la sant\u00e9 et du go\u00fbt. Son fondateur, Jonathan Relph, constate un changement \u00e9vident dans le comportement des consommateurs. \u00ab Le plaisir gustatif et le bien-\u00eatre ne sont pas n\u00e9cessairement incompatibles \u00bb, dit-il. \u00ab Aujourd\u2019hui, les consommateurs veulent des boissons qui ont un bon go\u00fbt, qui offrent de r\u00e9els avantages pour la sant\u00e9 tout en \u00e9tant respectueuses de l\u2019environnement. Avec Living Things, nous avons cr\u00e9\u00e9 une nouvelle cat\u00e9gorie de soda qui combine les trois. \u00bb<\/p>\n\n\n\n

Ambition : une marque \u00e0 100 millions d’euros<\/h2>\n\n\n\n

Cet investissement s’inscrit dans une tendance plus large. Aux \u00c9tats-Unis, le march\u00e9 des boissons gazeuses favorisant la sant\u00e9 intestinale a connu une croissance explosive ces derni\u00e8res ann\u00e9es. Les consommateurs europ\u00e9ens manifestent d\u00e9sormais un int\u00e9r\u00eat similaire, s’inscrivant dans un mouvement plus large vers des boissons gazeuses plus saines, \u00e0 base d’ingr\u00e9dients naturels et dot\u00e9es d’une identit\u00e9 de marque ax\u00e9e sur le mode de vie, selon Spadel.<\/p>\n\n\n\n

Living Things souhaite utiliser le produit de la lev\u00e9e de fonds pour financer sa prochaine phase de croissance : expansion internationale, investissements marketing, agrandissement de l’\u00e9quipe et augmentation de la production. L’entreprise vise un objectif clair : devenir une marque avec un chiffre d’affaires de plus de 100 millions d’euros sur le march\u00e9 europ\u00e9en des boissons rafra\u00eechissantes.<\/p>\n\n\n\n

\u00ab La marque incarne parfaitement les valeurs qui, selon nous, fa\u00e7onneront l\u2019avenir de l\u2019industrie des boissons\u00a0: le naturel, la fonctionnalit\u00e9, la durabilit\u00e9 et le go\u00fbt \u00bb, estime l’investisseur. Il s’agit d\u00e9j\u00e0 de la huiti\u00e8me start-up pour The Source, qui a notamment investi auparavant dans une entreprise technologique qui promet d’extraire de l’eau potable de l’air<\/a>, dans des distributeurs automatiques de boissons sans emballage<\/a> et dans le livreur de boissons Andy<\/strong>. L’investissement dans Andy remonte toutefois \u00e0 avant la faillite et la relance de l’entreprise, qui fusionne actuellement avec le supermarch\u00e9 Pieter Pot<\/strong>, sp\u00e9cialis\u00e9 dans les consignes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Source Ventures, le fonds de capital-risque du groupe belge Spadel, sp\u00e9cialis\u00e9 dans l’eau, investit dans le producteur britannique de boissons Living Things. Cette jeune marque d\u00e9veloppe des boissons rafra\u00eechissantes ax\u00e9es sur la sant\u00e9 intestinale, une cat\u00e9gorie qui gagne rapidement du terrain \u00e0 l’\u00e9chelle mondiale. <\/p>\n","protected":false},"author":5,"featured_media":143949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[799],"topic":[282],"region":[90,381],"class_list":{"0":"post-143948","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-spadel","11":"topic-acquisition","12":"region-belgie","13":"region-royaume-uni"},"acf":[],"yoast_head":"\nSpadel investit dans des boissons gazeuses pour la flore intestinale - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-fonds-spadel-investit-dans-des-boissons-gazeuses-pour-la-flore-intestinale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spadel investit dans des boissons gazeuses pour la flore intestinale - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"The Source Ventures, le fonds de capital-risque du groupe belge Spadel, sp\u00e9cialis\u00e9 dans l'eau, investit dans le producteur britannique de boissons Living Things. 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